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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

List of Crealytics Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
ETERNA Mode GmbH Retail 1000 $122M Germany Crealytics Crealytics Marketing Analytics 2023 n/a
In 2023, ETERNA Mode GmbH deployed Crealytics as its Marketing Analytics application to optimize paid search and drive in-store footfall for its German retail network. The Crealytics implementation focused on marketing and paid search campaigns in Germany, pairing store-level measurement with campaign-level ROAS safeguards to balance online efficiency and physical store visits. Crealytics was configured to run Google Ads store-visits campaigns and location-based targeting, leveraging campaign management and location segmentation capabilities typical of Marketing Analytics workflows. The implementation emphasized outlet segmentation, explicitly grouping full-price stores and pedestrianised retail streets to tailor bidding and creative to distinct footfall profiles, and instrumented store-visit attribution to report contribution back to paid search channels. The solution integrated directly with Google Ads for store-visits measurement and location targeting, enabling coordinated bid strategies and reporting between Crealytics and paid search campaigns. Operational coverage was concentrated on ETERNAs marketing and paid search teams in Germany, with campaign targeting executed at the store cluster and street-level granularity to align digital spend with physical outlet types. Outcome signals from the engagement included high efficiency in paid search, with cost of sale below 10 percent, and a meaningful store-visit contribution that informed subsequent targeting and budget allocation. Insights from Crealytics were applied to refine audience segmentation and reallocate paid search budgets toward outlet types demonstrating the strongest store-visit conversion patterns.
Foot Locker Europe Retail 2000 $320M Netherlands Crealytics Crealytics Marketing Analytics 2018 n/a
In 2018, Foot Locker Europe implemented Crealytics as a Marketing Analytics platform to centralize search and shopping ad operations across its European footprint. The engagement covered 11 separate markets and extended to sister brands Runners Point and Sidestep, creating a single vendor relationship for paid search and shopping analytics and campaign orchestration. Crealytics delivered a structured account restructure and campaign localization to improve ad relevancy and click through rate, and it built a query level strategy and vertical keywords expansion to enable investment in model specific, longer tail keywords such as Mens Nike Air Max White. The implementation emphasized data driven bidding across markets and adopted AI driven automation for Shopping campaigns, while Crealytics identified a semantic intent based Shopping campaign structure to organize product ads more effectively. Operational scope focused on marketing and product marketing workflows, with Crealytics balancing performance priorities between mature, high scale markets and smaller markets with scarce data. The platform had to accommodate a complex and fluctuating product portfolio, especially for fast selling hype release items, giving the marketing teams greater control over which SKUs were advertised and how budget was allocated across brands and markets. Governance changes included an immediate account governance reset and campaign level localization to standardize naming, targeting and reporting across markets, and a shift toward query level decisioning to support vertical keyword expansion. Outcomes reported by Foot Locker Europe and Crealytics included improved relevancy and CTR, significant Shopping growth via AI driven automation, and improvements in revenue and Return on Ad Spend, ROAS after the Crealytics Marketing Analytics implementation.
Lands' End Retail 2432 $1.4B United States Crealytics Crealytics Marketing Analytics 2018 n/a
In 2018, Lands' End deployed Crealytics as a Marketing Analytics application to prioritize new-customer acquisition across the United States, the United Kingdom, and the EU. The engagement concentrated on paid search and Shopping campaign management, with Crealytics operating as the execution and bidding layer for prospecting activity. Crealytics ran paid search and Shopping campaigns and used anonymized new-customer data to inform bidding and campaign priorities, aligning campaign prioritization and bid strategy to acquisition signals. Configuration work emphasized automated bid adjustments and shopping feed optimization consistent with Marketing Analytics capabilities, enabling dynamic allocation of spend toward cohorts identified as new-customer prospects. Operational coverage focused on marketing and e-commerce functions, with campaign management rolled out across regional paid-search teams in the US, UK, and EU. The work was specifically oriented to marketing and paid search workflows, and incorporated anonymized audience signals into ongoing campaign optimization and mobile shopping bidding strategies. The engagement delivered explicit outcomes reported by the vendor, Crealytics, including a 33% year-on-year boost in new customers and improved mobile shopping performance during holiday seasons. These results position Crealytics as the Marketing Analytics engine for Lands' End's customer acquisition and paid-search execution.
Retail 8000 $929M United Kingdom Crealytics Crealytics Marketing Analytics 2020 n/a
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FAQ - APPS RUN THE WORLD Crealytics Coverage

Crealytics is a Marketing Analytics solution from Crealytics.

Companies worldwide use Crealytics, from small firms to large enterprises across 21+ industries.

Organizations such as Lands' End, New Look United Kingdom, Foot Locker Europe and ETERNA Mode GmbH are recorded users of Crealytics for Marketing Analytics.

Companies using Crealytics are most concentrated in Retail, with adoption spanning over 21 industries.

Companies using Crealytics are most concentrated in United States, United Kingdom and Netherlands, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Crealytics across Americas, EMEA, and APAC.

Companies using Crealytics range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 25%, large organizations with 1,001-10,000 employees - 75%, and global enterprises with 10,000+ employees - 0%.

Customers of Crealytics include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Crealytics customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Analytics.