List of Creovai Tethr Customers
Austin, 78759, TX,
United States
Since 2010, our global team of researchers has been studying Creovai Tethr customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Creovai Tethr for Customer Analytics, Call Tracking and Recording from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Creovai Tethr for Customer Analytics, Call Tracking and Recording include: TruGreen, a United States based Professional Services organisation with 6500 employees and revenues of $1.51 billion, Thrasio, a United States based Retail organisation with 1200 employees and revenues of $202.0 million, Baxter Credit Union, a United States based Banking and Financial Services organisation with 1000 employees and revenues of $200.0 million and many others.
Contact us if you need a completed and verified list of companies using Creovai Tethr, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Creovai Tethr customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Baxter Credit Union | Banking and Financial Services | 1000 | $200M | United States | Creovai | Creovai Tethr | Customer Analytics,Call Tracking and Recording | 2018 | n/a |
In 2018, Baxter Credit Union implemented Creovai Tethr to transform voice-of-the-member data into actionable insights for member experience. The deployment targeted Customer Analytics,Call Tracking and Recording capabilities for a United States financial services contact center, aligning analytics with contact center operations and member experience management.
Creovai Tethr was configured to ingest call recordings and chat transcripts, applying automated tagging and QA automation modules to surface friction points, sentiment signals, and routing inefficiencies. The implementation explicitly used call ingestion, tagging, and QA automation functionality to operationalize conversation intelligence for agent coaching, quality assurance, and member experience analytics.
The Tethr deployment integrated with Genesys Cloud and Glia to correlate voice and digital channel interactions, enabling combined analysis across phone and digital engagement and enabling analytics driven triggers for routing and self service optimization. Operational scope included contact center teams handling member care, QA groups, and digital channel owners responsible for chat and self service experiences.
Governance and process changes centered on embedding automated QA workflows and analytics driven review cadences, which restructured QA processes and created repeatable feedback loops into coaching and operational playbooks. Outcomes reported in the case study include greater than 10% increase in chat and self service adoption and significant QA labor savings, and the implementation is noted as a pre merger Tethr deployment that is now part of Creovai's customer base.
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Thrasio | Retail | 1200 | $202M | United States | Creovai | Creovai Tethr | Customer Analytics,Call Tracking and Recording | 2020 | n/a |
In 2020, Thrasio deployed Creovai Tethr to automate quality assurance and audit 100% of customer interactions across voice, chat and tickets. The deployment used Creovai Tethr within Customer Analytics,Call Tracking and Recording to centralize contact center analytics and support a CX quality assurance use case across Thrasio operations in the United States.
The implementation leveraged the Creovai Tethr conversation analytics and automated QA modules to ingest voice recordings, chat transcripts and ticket text, apply conversational intelligence, and generate automated QA scoring and exception workflows. Configuration focused on rule based and ML assisted scoring, automated sampling elimination, and case generation for manual review, aligning the Creovai Tethr application with contact center performance management and customer service quality controls.
Governance and process change shifted QA from sampled reviews to continuous auditing of every interaction, enabling CX and contact center operations teams to operationalize scoring, coaching, and remediation workflows. The deployment delivered roughly $260k annual savings from QA efficiency and helped raise customer satisfaction to top quartile levels, with Creovai Tethr providing the conversation analytics backbone for ongoing QA and contact center analytics.
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TruGreen | Professional Services | 6500 | $1.5B | United States | Creovai | Creovai Tethr | Customer Analytics,Call Tracking and Recording | 2019 | n/a |
In 2019, TruGreen implemented Creovai Tethr to record, transcribe, and analyze inbound and outbound sales calls. The deployment used Creovai Tethr as a Customer Analytics,Call Tracking and Recording solution across TruGreen's U.S. contact centers and within its CRM and customer care area to improve sales agent effectiveness and conversion.
The implementation centered on call recording, automated transcription, and conversation analytics modules in Creovai Tethr, enabling speech to text processing, keyword and intent detection, and call tagging to align conversations with sales workflows. Configuration emphasized conversation intelligence capabilities such as call segmentation, interaction scoring, and searchable conversation indexes to support targeted coaching and quality assurance.
Creovai Tethr was integrated into CRM and customer care workflows to surface conversation insights to sales operations and contact center supervisors, processing both inbound and outbound calls across the United States. Operational coverage focused on sales teams and contact center agents, linking conversation analytics to agent coaching, evaluation, and conversion pipelines.
Governance centered on analytics driven coaching and standardized QA workflows, with conversation intelligence outputs used to prioritize agent training and standardize evaluation criteria across sites. The engagement produced explicit outcomes reported in the case study, including a 10% improvement in call conversion and a 7% increase in sales retention, and Tethr is now part of Creovai following a 2024 merger, marketed under the Creovai Tethr name.
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