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Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

List of Creovai Tethr Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Baxter Credit Union Banking and Financial Services 1000 $200M United States Creovai Creovai Tethr Customer Analytics,Call Tracking and Recording 2018 n/a
In 2018, Baxter Credit Union implemented Creovai Tethr to transform voice-of-the-member data into actionable insights for member experience. The deployment targeted Customer Analytics,Call Tracking and Recording capabilities for a United States financial services contact center, aligning analytics with contact center operations and member experience management. Creovai Tethr was configured to ingest call recordings and chat transcripts, applying automated tagging and QA automation modules to surface friction points, sentiment signals, and routing inefficiencies. The implementation explicitly used call ingestion, tagging, and QA automation functionality to operationalize conversation intelligence for agent coaching, quality assurance, and member experience analytics. The Tethr deployment integrated with Genesys Cloud and Glia to correlate voice and digital channel interactions, enabling combined analysis across phone and digital engagement and enabling analytics driven triggers for routing and self service optimization. Operational scope included contact center teams handling member care, QA groups, and digital channel owners responsible for chat and self service experiences. Governance and process changes centered on embedding automated QA workflows and analytics driven review cadences, which restructured QA processes and created repeatable feedback loops into coaching and operational playbooks. Outcomes reported in the case study include greater than 10% increase in chat and self service adoption and significant QA labor savings, and the implementation is noted as a pre merger Tethr deployment that is now part of Creovai's customer base.
Thrasio Retail 1200 $202M United States Creovai Creovai Tethr Customer Analytics,Call Tracking and Recording 2020 n/a
In 2020, Thrasio deployed Creovai Tethr to automate quality assurance and audit 100% of customer interactions across voice, chat and tickets. The deployment used Creovai Tethr within Customer Analytics,Call Tracking and Recording to centralize contact center analytics and support a CX quality assurance use case across Thrasio operations in the United States. The implementation leveraged the Creovai Tethr conversation analytics and automated QA modules to ingest voice recordings, chat transcripts and ticket text, apply conversational intelligence, and generate automated QA scoring and exception workflows. Configuration focused on rule based and ML assisted scoring, automated sampling elimination, and case generation for manual review, aligning the Creovai Tethr application with contact center performance management and customer service quality controls. Governance and process change shifted QA from sampled reviews to continuous auditing of every interaction, enabling CX and contact center operations teams to operationalize scoring, coaching, and remediation workflows. The deployment delivered roughly $260k annual savings from QA efficiency and helped raise customer satisfaction to top quartile levels, with Creovai Tethr providing the conversation analytics backbone for ongoing QA and contact center analytics.
TruGreen Professional Services 6500 $1.5B United States Creovai Creovai Tethr Customer Analytics,Call Tracking and Recording 2019 n/a
In 2019, TruGreen implemented Creovai Tethr to record, transcribe, and analyze inbound and outbound sales calls. The deployment used Creovai Tethr as a Customer Analytics,Call Tracking and Recording solution across TruGreen's U.S. contact centers and within its CRM and customer care area to improve sales agent effectiveness and conversion. The implementation centered on call recording, automated transcription, and conversation analytics modules in Creovai Tethr, enabling speech to text processing, keyword and intent detection, and call tagging to align conversations with sales workflows. Configuration emphasized conversation intelligence capabilities such as call segmentation, interaction scoring, and searchable conversation indexes to support targeted coaching and quality assurance. Creovai Tethr was integrated into CRM and customer care workflows to surface conversation insights to sales operations and contact center supervisors, processing both inbound and outbound calls across the United States. Operational coverage focused on sales teams and contact center agents, linking conversation analytics to agent coaching, evaluation, and conversion pipelines. Governance centered on analytics driven coaching and standardized QA workflows, with conversation intelligence outputs used to prioritize agent training and standardize evaluation criteria across sites. The engagement produced explicit outcomes reported in the case study, including a 10% improvement in call conversion and a 7% increase in sales retention, and Tethr is now part of Creovai following a 2024 merger, marketed under the Creovai Tethr name.
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FAQ - APPS RUN THE WORLD Creovai Tethr Coverage

Creovai Tethr is a Customer Analytics, Call Tracking and Recording solution from Creovai.

Companies worldwide use Creovai Tethr, from small firms to large enterprises across 21+ industries.

Organizations such as TruGreen, Thrasio and Baxter Credit Union are recorded users of Creovai Tethr for Customer Analytics, Call Tracking and Recording.

Companies using Creovai Tethr are most concentrated in Professional Services, Retail and Banking and Financial Services, with adoption spanning over 21 industries.

Companies using Creovai Tethr are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Creovai Tethr across Americas, EMEA, and APAC.

Companies using Creovai Tethr range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 33.33%, large organizations with 1,001-10,000 employees - 66.67%, and global enterprises with 10,000+ employees - 0%.

Customers of Creovai Tethr include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Creovai Tethr customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Analytics, Call Tracking and Recording.