List of Critical Impact Customers

Critical Impact Software

7925 Jones Branch Dr Ste Ll140,
McLean, 22102, VA,
United States

https://www.criticalimpact.com/

1 703-496-4646

Professional Services

$1M

Since 2010, our global team of researchers has been studying Critical Impact customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Each quarter our research team identifies companies that have purchased Critical Impact for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.

Companies using Critical Impact for Marketing Automation include: Volvo Car, a Sweden based Automotive organisation with 43600 employees and revenues of $41.55 billion, Volvo Car, a Sweden based Automotive organisation with 43600 employees and revenues of $41.55 billion, Volvo Cars, a China based Automotive organisation with 42600 employees and revenues of $36.72 billion, Fastenal, a United States based Distribution organisation with 23201 employees and revenues of $7.25 billion, Caliber Collision, a United States based Professional Services organisation with 25000 employees and revenues of $5.00 billion and many others.

Contact us if you need a completed and verified list of companies using Critical Impact, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.

The Critical Impact customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!

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Customer	Industry	Empl.	Revenue	Country	Vendor	Application	Category	When	SI	Insight
Aams	Professional Services	31	$4M	Singapore	Critical Impact Software	Critical Impact	Marketing Automation	2019	n/a	In 2019 Aams implemented Critical Impact as its Marketing Automation solution on its website. The deployment leverages Critical Impact embedded in site pages to capture contacts and drive automated outreach, positioning the application as the primary web-facing engagement layer. Configuration emphasized core Marketing Automation capabilities, including campaign management, email marketing, web form capture, behavioral tracking and audience segmentation, aligned to a 31 person professional services organization. Operational ownership is centered in marketing and communications, with the platform used for centralized campaign orchestration, contact record enrichment and automated engagement workflows across Aams' Singapore operations. Governance focused on campaign approval workflows and segmentation controls to standardize outreach and ensure consistent messaging.
All Star Incentive Mktg.	Professional Services	21	$3M	United States	Critical Impact Software	Critical Impact	Marketing Automation	2021	n/a	In 2021, All Star Incentive Mktg. deployed Critical Impact on its website as the firm’s Marketing Automation platform. The implementation is web-focused and tied to the company website, reflecting a lightweight, vendor-hosted application footprint for the 21-employee professional services firm based in the United States. Configuration emphasizes web tracking tags, on-site form capture, email campaign orchestration, audience segmentation and scheduled campaign workflows, capabilities aligned with Marketing Automation deployments. Operational ownership is centered in the marketing and demand generation function, with centralized configuration and standardized campaign templates used to govern creative execution and to operationalize website-driven lead capture and client engagement workflows using Critical Impact.
Allison Transmission	Manufacturing	3700	$3.0B	United States	Critical Impact Software	Critical Impact	Marketing Automation	2018	n/a	In 2018, Allison Transmission implemented Critical Impact on its public website as a Marketing Automation capability to support marketing and demand generation functions. Allison Transmission deployed Critical Impact in the Marketing Automation category to instrument web properties for customer engagement and lead lifecycle activities. The implementation of Critical Impact is website-embedded, focused on page-level instrumentation for lead capture, form management, behavioral tracking, segmentation, and campaign orchestration, aligned with standard Marketing Automation functional workflows. Critical Impact is configured to handle campaign execution and analytics at the site layer, and the deployment emphasizes web tracking, form-driven lead capture, and audience segmentation to drive downstream campaign workflows. Operational ownership sits with corporate marketing and digital channels, with Critical Impact integrated into website content and campaign workflows for demand generation and customer engagement. Governance centers on web content tagging, campaign orchestration processes, and ongoing maintenance of site instrumentation to sustain Marketing Automation activities through the Critical Impact implementation.
Alpha Epsilon Pi Fraternity	Non Profit	25	$3M	United States	Critical Impact Software	Critical Impact	Marketing Automation	2016	n/a	In 2016, Alpha Epsilon Pi Fraternity implemented Critical Impact as its Marketing Automation solution on their website. The deployment centers on embedding Critical Impact tracking and campaign assets into the www.aepi.org site to capture web form submissions, automate email workflows, and drive member and prospect engagement across digital touchpoints. Operational use focuses on national office functions including membership communications, recruitment campaign orchestration, event promotion, and alumni outreach, with chapter level lists fed through web capture and campaign segmentation workflows. Governance is administered by the fraternity administration for campaign creation, list segmentation, template control, and scheduling, aligning Marketing Automation capabilities with nonprofit membership and outreach processes.
Alphabet Child Center	Education	10	$1M	United States	Critical Impact Software	Critical Impact	Marketing Automation	2019	n/a	In 2019, Alphabet Child Center deployed Critical Impact as its Marketing Automation platform on its website. The implementation used Critical Impact to enable campaign management, email delivery, audience segmentation, and web-based lead capture consistent with standard Marketing Automation capabilities. The deployment was website-embedded on alphabest.org, indicating client-side tag or widget instrumentation to collect engagement data and route inquiries into managed contact lists, supporting marketing and family engagement workflows for the small education provider. Configuration emphasis was on campaign templates, scheduling, and contact segmentation, with governance likely centralized within the organization's marketing or administrative function given the 10 employee scale.
	Manufacturing	189	$20M	United States	Critical Impact Software	Critical Impact	Marketing Automation	2018	n/a
	Education	10	$1M	United States	Critical Impact Software	Critical Impact	Marketing Automation	2019	n/a
	Healthcare	10	$1M	United States	Critical Impact Software	Critical Impact	Marketing Automation	2017	n/a
	Media	10	$1M	United States	Critical Impact Software	Critical Impact	Marketing Automation	2015	n/a
	Manufacturing	10	$1M	United States	Critical Impact Software	Critical Impact	Marketing Automation	2019	n/a

Showing 1 to 10 of 86 entries

Buyer Intent: Companies Evaluating Critical Impact

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FAQ - APPS RUN THE WORLD Critical Impact Coverage

Critical Impact is a Marketing Automation solution from Critical Impact Software.

Companies worldwide use Critical Impact, from small firms to large enterprises across 21+ industries.

Organizations such as Volvo Car, Volvo Cars, Fastenal and Caliber Collision are recorded users of Critical Impact for Marketing Automation.

Companies using Critical Impact are most concentrated in Automotive, Distribution and Professional Services, with adoption spanning over 21 industries.

Companies using Critical Impact are most concentrated in Sweden, China and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Critical Impact across Americas, EMEA, and APAC.

Companies using Critical Impact range from small businesses with 0-100 employees - 67.44%, to mid-sized firms with 101-1,000 employees - 18.6%, large organizations with 1,001-10,000 employees - 8.14%, and global enterprises with 10,000+ employees - 5.81%.

Customers of Critical Impact include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Critical Impact customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.

List of Critical Impact Customers

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Buyer Intent: Companies Evaluating Critical Impact

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Q1. What is Critical Impact used for?

Q2. Who uses Critical Impact for Marketing Automation?

Q3. Which companies use Critical Impact?

Q4. What is the industry breakdown of companies using Critical Impact?

Q5. What is the country breakdown of companies using Critical Impact?

Q6. What is the breakdown by employee size of companies using Critical Impact?

Q7. What is the breakdown by revenue of companies using Critical Impact?

Q8. How can I get the full list of companies using Critical Impact?