List of Crunch Analytics Customers
Gent, 9000,
Belgium
Since 2010, our global team of researchers has been studying Crunch Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Crunch Analytics for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Crunch Analytics for Marketing Analytics include: G-Star, a Netherlands based Retail organisation with 3500 employees and revenues of $900.0 million, Brico, a Belgium based Retail organisation with 3000 employees and revenues of $750.0 million, Torfs, a Belgium based Retail organisation with 650 employees and revenues of $150.0 million, Beerwulf, a Netherlands based Consumer Packaged Goods organisation with 75 employees and revenues of $35.0 million and many others.
Contact us if you need a completed and verified list of companies using Crunch Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Crunch Analytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Beerwulf | Consumer Packaged Goods | 75 | $35M | Netherlands | Crunch Analytics | Crunch Analytics | Marketing Analytics | 2019 | n/a |
In 2019, Beerwulf implemented Crunch Analytics as its Marketing Analytics platform to unify customer data and enable analytics-driven marketing for its fast-growing e-commerce business. The rollout focused on the marketing and e-commerce functions with the explicit objective of increasing customer lifetime value through better targeting and personalization.
Crunch Analytics provided a toolset and infrastructure to bring online and offline customer signals together into a single customer view, enabling customer 360 profiles, behavioral segmentation, propensity modeling, and marketer-facing analytics dashboards. Implementation work centered on data ingestion and normalization, model orchestration for segmentation and personalization, and self-service reporting to reduce friction between insights and campaign execution.
The implementation fed analytical audiences and personalization directives into Beerwulf's marketing automation workflows, creating a loop from data capture to analytics to campaign orchestration without naming specific automation vendors. Operational scope emphasized the marketing team as primary users, with analytics supporting customer acquisition, retention, and loyalty programs on the Beerwulf e-commerce platform, while minimizing ongoing IT maintenance burden.
Governance and process changes established a single source of truth for customer attributes, regular segment refresh processes, and defined handoffs for feeding insights into campaign systems. As described by Beerwulf and Crunch Analytics, the project improved customer targeting and personalization, which resulted in both higher engagement and conversion rates and supported the company objective of increasing customer lifetime value.
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Brico | Retail | 3000 | $750M | Belgium | Crunch Analytics | Crunch Analytics | Marketing Analytics | 2023 | n/a |
In 2023, Brico engaged Crunch Analytics to deploy Crunch Analytics as a Marketing Analytics application for Maxeda's Brico brand across the Benelux region, with an explicit focus on retail promotions and marketing analytics. The engagement is presented by Crunch as a promo and pricing analytics initiative, aimed at embedding predictive analytics into promotion planning and pricing decision cycles.
The implementation centered on two vendor-described modules, promo forecasting and promotional pricing, configured to predict discount impact and to optimize promotion timing and depth. Crunch Analytics delivered models for discount elasticity and scenario-based forecasting, enabling planners to simulate promotion alternatives and to prioritize offers that protect margin.
Operational coverage extended to marketing, promotions planning, and pricing functions within Brico in the Benelux region, aligning analytics outputs with existing promotion calendars and commercial planning workflows. The deployment emphasized integration of forecast outputs into promotion planning processes rather than heavy technical system integrations, with analytics consuming promotional inputs and returning actionable forecast scenarios for planning teams.
Governance focused on embedding analytic outputs into routine promotion approval and timing decisions, creating a decision loop where promo forecasts informed pricing guardrails and promotional cadence. Explicit outcomes cited by the vendor include improved margin protection and more reliable promotion ROI estimates, reflecting the solution’s role in shaping promotion and pricing governance.
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G-Star | Retail | 3500 | $900M | Netherlands | Crunch Analytics | Crunch Analytics | Marketing Analytics | 2020 | n/a |
In 2020, G-Star implemented Crunch Analytics as its Marketing Analytics application to support retail pricing and promotion decisioning. Crunch Analytics lists G-Star among its retail and fashion clients and the vendor has supported fashion-related pricing, markdown and retail analytics engagements in the region. The deployment targeted analytics led support for pricing and promotion workflows within the retailer's merchandising organization.
Work performed by Crunch/Markmi teams applied marketing analytics techniques to markdown and promotion decisions and disclosures indicate use of modules aligned to markdown assistant and promo optimization capabilities. Functional configuration focused on price elasticity and demand sensitivity modeling, markdown cadence planning, and promotional lift analysis to inform assortment and markdown planning processes. Governance structured cross functional workstreams between analytics and merchandising teams to integrate Crunch Analytics outputs into operational pricing and promotional decisioning.
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Retail | 650 | $150M | Belgium | Crunch Analytics | Crunch Analytics | Marketing Analytics | 2021 | n/a |
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