List of Data Axle Customers
Data Axle (formerly Infogroup)
13155 Noel Road, Suite 1750,
Dallas, 75240, TX,
United States
Dallas, 75240, TX,
United States
1 402-836-5290
Professional Services
1500
$338M
Since 2010, our global team of researchers has been studying Data Axle customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Data Axle for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Data Axle for Account Based Marketing include: Resideo, a United States based Manufacturing organisation with 14000 employees and revenues of $6.24 billion, Lands' End, a United States based Retail organisation with 2432 employees and revenues of $1.36 billion, Silver Star Brands, a United States based Retail organisation with 1300 employees and revenues of $300.0 million, Catch, a Australia based Retail organisation with 650 employees and revenues of $70.0 million, Char-Broil, a United States based Manufacturing organisation with 300 employees and revenues of $30.0 million and many others.
Contact us if you need a completed and verified list of companies using Data Axle, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Data Axle customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Catch | Retail | 650 | $70M | Australia | Data Axle | Data Axle | Account Based Marketing | 2019 | n/a |
In 2019 Catch implemented Data Axle to support Account Based Marketing across its retail organization. The project was positioned within Catchs marketing and demand generation functions, reflecting the retailer size of roughly 650 employees and approximately 70,000,000 in revenue, and used Data Axle to operationalize account focused activity.
The implementation emphasized Account Based Marketing capabilities such as account data management, audience segmentation, contact enrichment, and campaign list provisioning to build targeted account lists and maintain enriched contact records. Configuration work centered on automated list workflows, segmentation taxonomy aligned to commercial priorities, and data hygiene rules to sustain addressable account sets.
Operational coverage targeted marketing and sales-aligned ABM workflows across Catchs Australian organization, with tooling intended to feed programmatic outreach and account-focused campaign planning. The deployment model prioritized centralized data governance for account and contact records while enabling marketing teams to provision segmented lists for demand generation campaigns.
Governance and process changes included standardized segmentation criteria, approval gates for account list creation, and documented ownership for account data stewardship. Data Axle was described in the implementation as the central source for account lists and enrichment, enabling repeatable ABM list creation and ongoing account data management.
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Char-Broil | Manufacturing | 300 | $30M | United States | Data Axle | Data Axle | Account Based Marketing | 2019 | n/a |
In 2019, Char-Broil implemented Data Axle to support Account Based Marketing. The deployment of Data Axle at Char-Broil was positioned as a marketing-led initiative aligned to sales outreach, reflecting the company s mid-market scale with approximately 300 employees and headquartered in the United States.
The Data Axle implementation concentrated on core Account Based Marketing capabilities, including account selection and targeted list building, firmographic segmentation and account profiling, and campaign orchestration and measurement workflows consistent with ABM practice. Configuration emphasized account-level targeting and orchestration features native to Data Axle, enabling marketing to drive coordinated multi-touch account engagement and to maintain centralized account lists and target cohorts.
Operationally the Data Axle rollout was scoped to marketing and sales functions, embedding account-centric workflows into demand generation, lead qualification, and outbound engagement processes. Governance focused on centralized account ownership, standardizing targeting criteria and campaign playbooks to align cross-functional execution, while implementation scale and complexity were kept proportionate to Char-Broil s 300-person organization.
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Lands' End | Retail | 2432 | $1.4B | United States | Data Axle | Data Axle | Account Based Marketing | 2018 | n/a |
In 2018, Lands' End implemented Data Axle for Account Based Marketing. The 2018 deployment positioned Data Axle as a centralized account targeting and market data capability to support account-centric campaign planning within the retail organization.
Configuration emphasized Account Based Marketing functional capabilities, including account identification, firmographic and contact data enrichment, matched audience list generation, and segmentation for campaign orchestration. Data Axle was used to produce cleansed prospecting lists, persona-aligned segments, and audience exports to feed execution workflows and audience selection processes.
Operational responsibility centered on marketing and demand generation with formal alignment to sales processes for account engagement and outreach. Governance instituted data stewardship practices, segmentation rulebooks, and audience version control to maintain targeting consistency across campaigns and preserve data quality.
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Resideo | Manufacturing | 14000 | $6.2B | United States | Data Axle | Data Axle | Account Based Marketing | 2017 | n/a |
In 2017, Resideo implemented Data Axle Account Based Marketing. The deployment positioned Data Axle as the enterprise account data and targeting layer used by Resideo's marketing organization to identify high-value accounts, enrich contact and firmographic records, and construct segmentations for targeted campaigns. Implementation emphasized platform-driven audience creation and list management capabilities common to Account Based Marketing solutions.
Configuration work focused on account and contact enrichment, firmographic segmentation, and the creation of persistent target lists to support marketing and sales enablement workflows. Governance centered on marketing operations ownership for data quality, campaign orchestration, and a periodic refresh cadence, aligning ABM processes with existing demand generation practices. Resideo is listed publicly as a Data Axle customer, confirming adoption of Data Axle within Resideo's Account Based Marketing activities.
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Silver Star Brands | Retail | 1300 | $300M | United States | Data Axle | Data Axle | Account Based Marketing | 2020 | n/a |
In 2020, Silver Star Brands implemented Data Axle for Account Based Marketing. The deployment positioned Data Axle as the primary Account Based Marketing application to enable account centric targeting and list-driven prospecting across the organization. The implementation narrative centers on operationalizing account selection, segmentation, and campaign orchestration to support both marketing led demand generation and field sales outreach.
Configuration work focused on account list creation, firmographic segmentation, data enrichment and list hygiene, and rules based account prioritization. Implementation included account scoring and engagement weighting to support target account tiering, along with workflow automation to move accounts through planning and outbound campaign stages. These functional capabilities reflect standard Account Based Marketing workflows for account identification, qualification, and campaign orchestration.
Rollout coverage emphasized Sales and Marketing teams within the United States, with governance that established account ownership, scoring thresholds, and a cadence for data refresh and campaign review. Process changes concentrated on aligning target account plans with operational campaign workflows and setting approval gates for high touch outreach. The deployment of Data Axle for Account Based Marketing at Silver Star Brands created a structured, data driven foundation for coordinated account centric activity across revenue teams.
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Buyer Intent: Companies Evaluating Data Axle
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Data Axle. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Data Axle for Account Based Marketing include:
- Clean Energy Group Ai Solar Marketing Agency, a United States based Professional Services organization with 25 Employees
- Winterberry Group, a United States based Professional Services company with 30 Employees
- Champion InfoMetrics, a Champions Group Company, a India based Professional Services organization with 400 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Data Axle Coverage
Data Axle is a Account Based Marketing solution from Data Axle.
Companies worldwide use Data Axle, from small firms to large enterprises across 21+ industries.
Organizations such as Resideo, Lands' End, Silver Star Brands, Catch and Char-Broil are recorded users of
Data Axle for Account Based Marketing.
Companies using Data Axle are most concentrated in Manufacturing and Retail, with adoption spanning over 21 industries.
Companies using Data Axle are most concentrated in United States and Australia, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Data Axle across Americas, EMEA, and APAC.
Companies using Data Axle range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 40%, large organizations with 1,001-10,000 employees - 40%, and global enterprises with 10,000+ employees - 20%.
Customers of Data Axle include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Data Axle customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.