List of Demandbase InsideView Customers
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United States
Since 2010, our global team of researchers has been studying Demandbase InsideView customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Demandbase InsideView for Listing Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Demandbase InsideView for Listing Management include: O'Neal Steel, a United States based Professional Services organisation with 4000 employees and revenues of $800.0 million, Babson College, a United States based Education organisation with 206 employees and revenues of $277.0 million, Welocalize, a United States based Professional Services organisation with 2100 employees and revenues of $240.0 million, OneSource Virtual, a United States based Professional Services organisation with 1000 employees and revenues of $200.0 million, Ekahau, Inc., a United States based Professional Services organisation with 250 employees and revenues of $40.0 million and many others.
Contact us if you need a completed and verified list of companies using Demandbase InsideView, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Demandbase InsideView customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Babson College | Education | 206 | $277M | United States | Demandbase | Demandbase InsideView | Listing Management | 2020 | n/a |
In 2020, Babson College implemented Demandbase InsideView as a Listing Management solution to address duplicate, incorrect, and missing account data and to standardize outreach datasets across departments. The deployment focused on persistent CRM data quality, positioning Demandbase InsideView to supply ongoing verification and enrichment for account records used by institutional outreach programs.
The implementation emphasized data quality and account matching capabilities common to Listing Management, including automated duplicate detection, record enrichment, and in-CRM lookup workflows that simplified use for users new to Salesforce. Demandbase InsideView was configured to provide user-facing data validation and enrichment alongside backend matching rules, supporting increased Salesforce adoption through simplified data stewardship and guided record maintenance.
Integrations centered on Salesforce as the primary system of record, with Demandbase InsideView linked to CRM account and contact objects to enable real-time updates and standardized account datasets. Operational coverage included business development and multiple program outreach units, consolidating formerly independent departmental outreach lists into a single dataset so teams could rely on Salesforce data.
Governance and rollout included implementation guidance and vendor support to accelerate user onboarding and establish Salesforce as the single source of truth for account data. Clean, accurate data now helps the business development team at Babson College identify and expand business relationships outside current networks, and various business units are increasingly turning to Salesforce data for outreach and relationship management.
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Ekahau, Inc. | Professional Services | 250 | $40M | United States | Demandbase | Demandbase InsideView | Listing Management | 2021 | n/a |
In 2021, Ekahau, Inc. implemented Demandbase InsideView to cleanse, enrich, and operationalize account and contact records that were preventing precise go-to-market decisions. The project was executed under the Listing Management category and targeted Sales Operations and field sales to support a new highly segmented growth strategy at Ekahau, a provider of enterprise wireless network solutions that serves more than 50% of the Fortune 500, with headquarters in Reston, VA and R&D and product teams in Helsinki, Finland.
Ekahau deployed specific Demandbase InsideView capabilities including InsideView Data Integrity for an initial clean and ongoing append process, InsideView Professional Services to custom clean unmatched records and fill missing limbs in corporate family trees, and InsideView Insights to enable sales reps to find new accounts and download contact records. The Listing Management implementation focused on standardized data hygiene, corporate family-tree reconstruction, account-to-rep assignment logic, and contact-level enrichment to support targeted segmentation and account prioritization.
Operationally the solution was embedded into Ekahau's Sales Operations workflows and used directly by sales teams to identify accounts that match the target profile and to populate contact lists for outreach. Demandbase InsideView was positioned as a continuous data maintenance layer, maintaining record quality over time and reducing manual reconciliation work, while feeding segmentation and account assignment processes that underpin the tiered growth strategy.
Governance changes included formalizing account ownership rules to assign related accounts within a family tree to a single sales representative and establishing an ongoing data stewardship cadence managed by Sales Operations using InsideView Data Integrity. Explicit impacts reported by Ekahau include expanded bookings over a four month period, conversion of an initial COVID-related revenue drop into year-over-year growth with a sizable Q4 increase versus the prior Q4, a doubling of dollars added into pipeline year over year for comparable months, improved conversion rates due to richer account intelligence, and a time savings for Sales Operations of 5 to 10 hours per week by eliminating assignment conflicts.
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O'Neal Steel | Professional Services | 4000 | $800M | United States | Demandbase | Demandbase InsideView | Listing Management | 2017 | n/a |
In 2017 O'Neal Steel implemented Demandbase InsideView as a Listing Management solution to modernize its prospecting and lead generation capability. The company is the largest family owned metals service center in the United States with nearly 4,000 employees, and the implementation was positioned to open new account acquisition channels beyond relationship based selling.
Demandbase InsideView was configured to support list building, automated enrichment, lead qualification, and continuous account monitoring. Functional capabilities implemented include demographic based lead list creation, news trigger based prospect discovery, automated data enrichment of inbound records using more than 40,000 sources, and Watchlists that surface timely account events.
The deployment was integrated with O'Neal Steel's existing CRM system so new leads are instantly synchronized and every CRM lead is automatically enriched and qualified by Demandbase InsideView. Operational coverage centers on the sales organization with support for marketing and account management workflows, enabling sales teams to act on prospect lists and on Watchlist alerts that identify upsell or opportunity acceleration signals.
Governance and process changes focused on centralizing prospecting, standardizing enrichment and qualification at lead entry, and instituting Watchlist driven account monitoring to remove information blinders. As stated in the case study, the implementation jump started lead generation, increased lead quality, and accelerated sales cycles while reducing fragmented prospecting processes.
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Professional Services | 1000 | $200M | United States | Demandbase | Demandbase InsideView | Listing Management | 2019 | n/a |
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Professional Services | 2100 | $240M | United States | Demandbase | Demandbase InsideView | Listing Management | 2015 | n/a |
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