List of Demandbase One Customers
Demandbase
222 2nd Street 24th Floor,
San Francisco, 94105, CA,
United States
San Francisco, 94105, CA,
United States
1 415-683-2660
Professional Services
940
$200M
Since 2010, our global team of researchers has been studying Demandbase One customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Demandbase One for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Demandbase One for Account Based Marketing include: VSP Vision Care, a United States based Insurance organisation with 14000 employees and revenues of $5.60 billion, MarketSource, an Allegis Group Company, a United States based Professional Services organisation with 7000 employees and revenues of $2.00 billion, Lacework, a United States based Professional Services organisation with 1200 employees and revenues of $200.0 million and many others.
Contact us if you need a completed and verified list of companies using Demandbase One, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Demandbase One customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Lacework | Professional Services | 1200 | $200M | United States | Demandbase | Demandbase One | Account Based Marketing | 2019 | n/a |
In 2019, Lacework deployed Demandbase One to operationalize an Account Based Marketing approach across Sales and Marketing. Ryan McCurdy established an Ideal Customer Profile and the Demandbase One deployment was used to surface accounts that matched that ICP and to prioritize outreach. The implementation focused on filtering inbound noise from cloud security demand signals so teams could concentrate on high value accounts.
Demandbase One was configured with engagement tracking and intent detection, leveraging the Engagement Minutes capability to log direct interactions with Lacework content and events, and the Journeys feature to map account progression through buying stages. A Bombora integration provided third party intent signals that fed into account prioritization workflows. These modules functioned together to generate a composite view of account engagement and intent for use by Demand Generation and Sales.
Operational scope centered on Lacework Sales and Marketing teams, who meet weekly to review account engagement and coordinate playbooks and spend. Marketing budgets and demand generation resources were explicitly assigned based on account importance surfaced by Demandbase One, tying spend to prioritized accounts. The solution supported cross-functional orchestration of outreach, event follow up, and content engagement tracking.
Governance included ICP enforcement in campaign targeting, a cadence of weekly pipeline reviews, and account level plans using Demandbase One Journeys and engagement metrics to dictate next actions. Process changes emphasized integrated strategy creation per account and continuous refinement of targeting criteria based on observed engagement.
Since deploying Demandbase One Lacework reported a two times increase in both sourced pipeline and sourced bookings, demonstrating measurable lift in account based outcomes. The implementation matured Lacework's Account Based Marketing capabilities and created a repeatable mechanism to prioritize accounts most likely to buy.
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MarketSource, an Allegis Group Company | Professional Services | 7000 | $2.0B | United States | Demandbase | Demandbase One | Account Based Marketing | 2022 | n/a |
In 2022 MarketSource implemented Demandbase One to expand brand awareness and operationalize account based advertising across client programs. MarketSource, an Allegis Group company and a managed sales organization, adopted the Demandbase One platform as part of an Account Based Marketing strategy to improve visibility across buying personas and to position marketing as a more integral driver of revenue for its B2B and retail engagements.
The implementation emphasized Demandbase One advertising capabilities, including account based advertising campaigns, audience targeting, persona level visibility, campaign configuration, and measurement instrumentation. Demandbase One was configured to run advertising workflows and creative targeting aligned to client objectives, reflecting common Account Based Marketing practices for audience segmentation and campaign orchestration.
Operational coverage included MarketSource marketing and revenue operations teams and extended to programs such as product launches, dormant account reactivation, channel expansion, and managed sales activities delivered on behalf of client brands. Because MarketSource operates behind client brands, the configuration prioritized targeting client audiences and multiple stakeholder personas across accounts rather than promoting MarketSource as the primary brand.
Governance changes placed marketing under the Head of Marketing Karen Salamone at the center of revenue coordination, establishing processes to synchronize advertising campaigns with managed sales engagements. The deployment resulted in MarketSource building brand awareness and exceeding all advertising benchmarks using Demandbase One and Advertising.
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VSP Vision Care | Insurance | 14000 | $5.6B | United States | Demandbase | Demandbase One | Account Based Marketing | 2023 | n/a |
In 2023, VSP Vision Care deployed Demandbase One as its Account Based Marketing platform to consolidate go to market data and shift B2B outreach from standard lead generation toward an account centric ABM approach. Marketing Program Manager Lynne Skyrme led the initiative, defining objectives to bring scattered data into a single platform and to drive closer partnership between marketing and sales.
The deployment provisioned Demandbase One with ABX, orchestration, and advertising modules, configuring an account based experience layer, campaign orchestration workflows, and advertising activation to target prioritized accounts. Demandbase One was set up to ingest and normalize account signals from multiple internal systems to build unified account profiles and to drive account level engagement planning through the ABX capability.
Operational scope concentrated on VSPs B2B marketing organization and go to market processes, with the platform operationalized from VSPs Rancho Cordova, California operations and intended to streamline marketing to sales handoffs. Functional use cases included account qualification, orchestration of multi touch account campaigns, and targeted advertising activation tied to account profiles.
Governance and process changes were introduced to support account based workflows and to align marketing and sales around account ownership and campaign orchestration. The implementation centralized GTM data in one place for clearer account visibility, supporting the stated goal of enabling marketing to contribute more directly to business outcomes.
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FAQ - APPS RUN THE WORLD Demandbase One Coverage
Demandbase One is a Account Based Marketing solution from Demandbase.
Companies worldwide use Demandbase One, from small firms to large enterprises across 21+ industries.
Organizations such as VSP Vision Care, MarketSource, an Allegis Group Company and Lacework are recorded users of
Demandbase One for Account Based Marketing.
Companies using Demandbase One are most concentrated in Insurance and Professional Services, with adoption spanning over 21 industries.
Companies using Demandbase One are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Demandbase One across Americas, EMEA, and APAC.
Companies using Demandbase One range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 66.67%, and global enterprises with 10,000+ employees - 33.33%.
Customers of Demandbase One include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Demandbase One customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.