List of Demandcentr Customers
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Since 2010, our global team of researchers has been studying Demandcentr customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Demandcentr for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Demandcentr for Account Based Marketing include: Cisco Systems, a United States based Professional Services organisation with 90400 employees and revenues of $53.80 billion, Plantronics, a United States based Professional Services organisation with 6500 employees and revenues of $1.73 billion, Talend, a United States based Professional Services organisation with 1200 employees and revenues of $248.0 million, Just Media, a United States based Professional Services organisation with 180 employees and revenues of $20.0 million, SolarWinds, a United States based Professional Services organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Demandcentr, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Demandcentr customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cisco Systems | Professional Services | 90400 | $53.8B | United States | Selling Simplified | Demandcentr | Account Based Marketing | 2019 | n/a |
In 2019, Cisco Systems implemented Demandcentr as an Account Based Marketing solution. The deployment was scoped to support account-centric demand generation and orchestration across marketing and sales coverage models within the organization.
Demandcentr was configured to deliver core Account Based Marketing capabilities including account identification and segmentation, account scoring and prioritization, multi-channel campaign orchestration, and campaign analytics and reporting. Configuration work emphasized account group creation, reusable playbook templates for targeted outreach, and automated sequencing to operationalize ABM plays.
Operational coverage focused on marketing, demand generation, and field sales teams who coordinated on account selection, campaign planning, and execution. The implementation adopted a centralized ABM orchestration approach to enable shared account lists, coordinated outreach, and consistent campaign governance across stakeholders.
Program governance established account ownership, approval workflows for targeted campaigns and personalized content, and defined measurement responsibilities between marketing and sales. The narrative documents structural implementation patterns for Demandcentr within Cisco Systems without asserting specific integrations or quantified outcomes.
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Just Media | Professional Services | 180 | $20M | United States | Selling Simplified | Demandcentr | Account Based Marketing | 2017 | n/a |
In 2017, Just Media implemented Demandcentr, an Account Based Marketing application provided by Selling Simplified. The deployment targeted the company’s marketing and revenue teams at the United States based professional services firm, aligning account-centric planning and campaign orchestration with existing revenue processes.
Demandcentr was configured to deliver core Account Based Marketing capabilities, including account identification and selection, account scoring and segmentation, personalized content orchestration, multi-channel campaign execution, and engagement analytics. The implementation emphasized configuration of campaign templates, audience list centralization, and reporting dashboards to surface account engagement and to operationalize account-based workflows.
Operational governance focused on cross-functional coordination between marketing operations and sales enablement, with defined account ownership, campaign approval workflows, and data hygiene rules to support targeted outreach. Implementations of Demandcentr commonly include CRM synchronization and engagement signal feeds into revenue workflows to maintain a single source of truth for account and contact data.
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Plantronics | Professional Services | 6500 | $1.7B | United States | Selling Simplified | Demandcentr | Account Based Marketing | 2019 | n/a |
In 2019 Plantronics implemented Demandcentr to support Account Based Marketing across its GTM organization. The implementation used Demandcentr to centralize target account orchestration and campaign sequencing, aligning the platform with marketing operations, demand generation, and sales enablement functions. Demandcentr was configured to deliver category-aligned capabilities such as account scoring, playbook-driven engagement workflows, and multi-channel campaign orchestration to operationalize account-centric programs.
Implementation scope emphasized standardized account list management, campaign templates, and qualification workflows to create repeatable ABM plays. Governance was adjusted to centralize campaign orchestration and formalize handoff processes between marketing and sales, with configuration focused on playbook stability and campaign cadence. The deployment narrative centers on using Demandcentr as the Account Based Marketing control layer for Plantronics to coordinate account-level activities and standardize operational ABM practices.
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SolarWinds | Professional Services | 10 | $1M | United States | Selling Simplified | Demandcentr | Account Based Marketing | 2019 | n/a |
In 2019 SolarWinds implemented Demandcentr from Selling Simplified to introduce an account-centric marketing capability. Demandcentr is an Account Based Marketing application used to centralize account targeting and orchestration across marketing and sales functions at the company.
The deployment emphasized core Account Based Marketing capabilities, including account segmentation, campaign orchestration, account scoring, and engagement reporting. Configuration included CRM synchronization to preserve account records and enable coordinated sales and marketing workflows, with governance organized around shared account scoring and campaign workflows to align demand generation and account engagement activities.
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Talend | Professional Services | 1200 | $248M | United States | Selling Simplified | Demandcentr | Account Based Marketing | 2018 | n/a |
In 2018 Talend implemented Demandcentr as an Account Based Marketing solution to centralize account orchestration across marketing and sales. The deployment focused on establishing a centralized ABM layer to support targeted account selection and campaign orchestration, with Demandcentr used as the primary application for account centric engagement workflows.
The implementation configured Demandcentr modules for account selection and segmentation, engagement orchestration, campaign automation, and performance reporting. Configuration emphasized account scoring rules, multi-touch engagement sequences, and dashboarding for marketing operations, aligning system workflows with lead to account mapping and account based campaign lifecycles.
Governance was structured to align marketing operations and sales enablement, with documented playbooks and operational ownership for account states and campaign triggers. The rollout used phased activation of functional modules across business units, enabling incremental adoption of Demandcentr while embedding account centric process controls and campaign governance into Talend's marketing and sales workflows.
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