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Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

List of Duel Platform Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Daylesford Organic Consumer Packaged Goods 375 $55M United Kingdom Daredevil Project Duel Platform Marketing Automation 2022 n/a
In 2022, Daylesford Organic deployed Duel Platform on its website as a Marketing Automation solution. The implementation positions Duel Platform to support marketing and e-commerce website functions, centralizing campaign orchestration and customer engagement for the company’s consumer-facing digital property. Duel Platform was configured to deliver core Marketing Automation capabilities including campaign management, email automation, onsite behavioral tracking, lead capture forms, audience segmentation, and personalization rules. The configuration emphasized content-driven campaign templates and rule-based segmentation to align web behavior with email and onsite messaging workflows. Deployment was executed as a website-integrated implementation, leveraging client-side instrumentation and tag-driven collection to feed Duel Platform’s engagement and audience modules. Operational coverage spans the marketing team and e-commerce workflows, enabling coordinated execution across site content, promotional campaigns, and subscription or opt-in flows. Governance was oriented around marketing operations ownership, with new approval gates for campaign activation and standardized segmentation workflows to manage audience build and message delivery. Data capture and consent controls were included to align web-based automation with privacy and cookie consent practices common for UK consumer websites.
Dr. Barbara Sturm Retail 180 $30M Germany Daredevil Project Duel Platform Marketing Automation 2024 n/a
In 2024 Dr. Barbara Sturm implemented Duel Platform on their website to establish Marketing Automation capabilities for the brand. The deployment centers on the website as the primary touchpoint for campaign delivery, onsite personalization, and lead capture for a Germany based retail business with approximately 180 employees. Duel Platform is referenced in the deployment as the application orchestrating customer engagement workflows across digital channels. Configuration focused on standard Marketing Automation modules including campaign orchestration, automated email journeys, behavioral tracking for site interactions, segmentation and personalization rules. Implementation included form and lead capture configuration, event based triggers, and workflow automation to sequence multi touch campaigns. The Duel Platform implementation also uses audience segmentation and attributes for targeted messaging and customer lifecycle staging. The platform analytics and reporting modules were configured to surface campaign performance and engagement signals for the marketing team. Integration work was concentrated on embedding Duel Platform in the website experience, instrumenting page level tracking and capture points within product and checkout flows. Integrations with internal contact lists and the company customer database were addressed through data synchronization and consent management processes to align with privacy requirements. Operational scope covers digital marketing and ecommerce teams responsible for campaign design, execution and day to day audience management. Governance established campaign approval workflows, segmentation standards and change control for publishing onsite personalization to maintain consistency across the brand digital properties.
Elemis Retail 650 $172M United Kingdom Daredevil Project Duel Platform Marketing Automation 2022 n/a
In 2022 Elemis implemented Duel Platform as its Marketing Automation solution on its public website to support marketing and ecommerce engagement. The Duel Platform deployment focused on on-site personalization, email campaign orchestration, segmentation and web behavior tracking, enabling campaign execution and audience targeting from a centralized marketing layer. Configuration covered form and lead capture, automated campaign flows and segment-driven content rules consistent with standard Marketing Automation capabilities. The Duel Platform instance was embedded into the site using client-side tagging and event capture to feed campaign logic and customer profiles. Operational responsibility sat with marketing and ecommerce teams, with governance organized around campaign approval workflows, data segmentation rules and consent management for customer communications. Rollout scope was concentrated on the public storefront, provisioning a centralized Marketing Automation capability for online acquisition and retention activities.
Loop Earplugs Retail 250 $137M Belgium Daredevil Project Duel Platform Marketing Automation 2023 n/a
In 2023 Loop Earplugs deployed Duel Platform on their website to enable Marketing Automation, positioning the Duel Platform instance as the primary on-site orchestration and engagement layer for their ecommerce environment. The implementation was oriented toward web-triggered campaign execution and behavioral data capture, with Duel Platform embedded in customer touchpoints on the site to manage visitor segmentation and message delivery. The deployment reflects a retailer-scale configuration consistent with a 250 person organization operating in Belgium, concentrating technical scope on marketing and ecommerce operations. Configuration work centered on standard Marketing Automation capabilities, including on-site personalization, lead capture and form management, segmented campaign orchestration, and automated email and lifecycle workflows through Duel Platform. The implementation used Duel Platform configuration to define audience segments, event driven triggers, and campaign templates, and to instrument site-level tracking for behavioral signals and engagement analytics. These functional modules were provisioned to support marketing operations and CRM-adjacent processes without naming or assuming downstream system integrations. Operationally the Duel Platform rollout emphasized governance for campaign approvals, data capture consent, and tagging conventions, placing ownership with marketing operations and ecommerce product teams. Rollout details focused on phased activation of campaign types on the website and establishing standard operating procedures for content updates, audience rules, and suppression lists within Duel Platform. The narrative centers on Loop Earplugs using Duel Platform for Marketing Automation to centralize web engagement and campaign orchestration across their marketing and ecommerce workflows.
Mud Jeans Retail 40 $8M Netherlands Daredevil Project Duel Platform Marketing Automation 2024 n/a
In 2024 Mud Jeans deployed Duel Platform as its Marketing Automation solution on the company website. The Duel Platform implementation was embedded via on-site scripts to enable campaign orchestration, behavioral tracking, and personalized messaging across product pages and promotional flows. Deployment targeted the marketing and e-commerce teams at the Netherlands-based retailer, with configuration sized to a 40-person organization and focused on acquisition and on-site engagement workflows. Configuration emphasized core Marketing Automation modules, including campaign automation, customer segmentation, email sequence orchestration, and on-site personalization with triggered messaging. Implementation included analytics instrumentation and event-level data capture on the website to feed segmentation and automated workflows, and governance established marketing ownership of campaign templates alongside e-commerce ownership of checkout and conversion triggers, using staged rollouts and content approval workflows. The Mud Jeans Duel Platform Marketing Automation implementation therefore centralized campaign management on the website and aligned operational processes between marketing and commerce functions.
Retail 160 $43M United Kingdom Daredevil Project Duel Platform Marketing Automation 2023 n/a
Consumer Packaged Goods 130 $15M United Kingdom Daredevil Project Duel Platform Marketing Automation 2024 n/a
Retail 120 $26M Ireland Daredevil Project Duel Platform Marketing Automation 2024 n/a
Consumer Packaged Goods 49 $24M United Kingdom Daredevil Project Duel Platform Marketing Automation 2024 n/a
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FAQ - APPS RUN THE WORLD Duel Platform Coverage

Duel Platform is a Marketing Automation solution from Daredevil Project.

Companies worldwide use Duel Platform, from small firms to large enterprises across 21+ industries.

Organizations such as Elemis, Loop Earplugs, Daylesford Organic, Passenger Clothing and Dr. Barbara Sturm are recorded users of Duel Platform for Marketing Automation.

Companies using Duel Platform are most concentrated in Retail and Consumer Packaged Goods, with adoption spanning over 21 industries.

Companies using Duel Platform are most concentrated in United Kingdom, Belgium and Germany, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Duel Platform across Americas, EMEA, and APAC.

Companies using Duel Platform range from small businesses with 0-100 employees - 22.22%, to mid-sized firms with 101-1,000 employees - 77.78%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.

Customers of Duel Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Duel Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.