List of Eagle Eye AIR Platform Customers
Guildford, GU1 4HD,
United Kingdom
Since 2010, our global team of researchers has been studying Eagle Eye AIR Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Eagle Eye AIR Platform for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Eagle Eye AIR Platform for Marketing Automation include: Carlsberg Group, a Denmark based Consumer Packaged Goods organisation with 36056 employees and revenues of $14.17 billion, Greggs, a United Kingdom based Consumer Packaged Goods organisation with 28493 employees and revenues of $1.93 billion, Greggs, a United Kingdom based Consumer Packaged Goods organisation with 28493 employees and revenues of $1.93 billion, Zizzi Restaurants, a United Kingdom based Retail organisation with 500 employees and revenues of $110.0 million and many others.
Contact us if you need a completed and verified list of companies using Eagle Eye AIR Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the eCommerce software purchases.
The Eagle Eye AIR Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of eCommerce software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Carlsberg Group | Consumer Packaged Goods | 36056 | $14.2B | Denmark | Eagle Eye AIR | Eagle Eye AIR Platform | Marketing Automation | 2019 | n/a |
In 2019, Carlsberg Group implemented the Eagle Eye AIR Platform for Marketing Automation to manage consumer promotion issuance and redemption. The Eagle Eye AIR Platform was used to deliver promotional offers of free pints of Pilsner and to coordinate their redemption across retail outlets.
The implementation emphasized promotional offer management and redemption orchestration capabilities, including campaign creation, digital voucher issuance, and real-time redemption validation workflows. Functional modules implemented included offer lifecycle management and campaign orchestration to control issuance rules and redemption conditions at scale.
Operational coverage extended to Stonegate Pubs and roughly 500 independent pub outlets where offers were presented and redeemed, creating an operational link between Carlsberg's campaign control and outlet-level redemption processes. Governance centered on centralized campaign provisioning and outlet-level redemption controls to maintain consistent handling of issuance and redemption across sites.
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Greggs | Consumer Packaged Goods | 28493 | $1.9B | United Kingdom | Eagle Eye AIR | Eagle Eye AIR Platform | Marketing Automation | 2014 | n/a |
In 2014, Greggs implemented the Eagle Eye AIR Platform for Marketing Automation. Using the Eagle Eye AIR Platform, Greggs gathers rich customer insight and monitors customer behaviour from app registration and usage.
The deployment centers on customer data capture from the Greggs mobile app, feeding a unified customer profile store that records registration attributes and behavioural events. Functional capabilities implemented include behavioural monitoring, segmentation, automated campaign orchestration, and analytics-driven customer profiling, consistent with Marketing Automation platform practices. Configuration emphasis is on event ingestion, profile stitching, and rule-based campaign triggers to support targeted messaging and lifecycle management.
Operational ownership resides with marketing and loyalty functions who use the Eagle Eye AIR Platform to operationalize customer insight across registration and post-registration usage workflows. The implementation supports end-to-end campaign orchestration from audience definition through message execution and measurement, with segmentation and profiling used to drive campaign audience selection and personalization.
Governance and workflow changes include formalized segmentation rules, campaign approval processes, and consent-aware data handling tied to app registration, enabling consistent data usage and privacy-aligned messaging. The platform’s event-driven orchestration supports iterative refinement of segmentation and campaign rules through testing and analytic review.
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Greggs | Consumer Packaged Goods | 28493 | $1.9B | United Kingdom | Eagle Eye AIR | Eagle Eye AIR Platform | Marketing Automation | 2014 | n/a |
In 2014, Greggs implemented Eagle Eye AIR Platform as its Marketing Automation solution to gather rich customer insight and monitor customer behaviour from app registration and usage. The Eagle Eye AIR Platform captures registration events and ongoing app engagement data to construct persistent customer profiles and behavioral histories for marketing use.
Deployment emphasized the integration of mobile app event streams into the Eagle Eye AIR Platform, enabling data capture, profile consolidation, and segmentation for targeted communications. Standard Marketing Automation capabilities such as audience segmentation, campaign orchestration and personalized offer management were configured to operationalize behavioral signals into executable marketing workflows.
Operational coverage centered on customer engagement and marketing functions, using app-sourced acquisition, retention and loyalty signals to inform campaigns and lifecycle messaging. The platform supplied centralized behavioral reporting and audience activation capabilities that aligned registration and usage data with campaign orchestration and CRM touchpoints.
Greggs Eagle Eye AIR Platform Marketing Automation relationship is focused on capturing app-derived customer signals to drive segmentation, personalization and campaign delivery across customer lifecycle workflows. Governance emphasized data capture standards and consent aligned use of app event data to support marketing, CRM and loyalty processes.
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Retail | 500 | $110M | United Kingdom | Eagle Eye AIR | Eagle Eye AIR Platform | Marketing Automation | 2014 | n/a |
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