List of Easyence Audience Customers
Paris, 75008,
France
Since 2010, our global team of researchers has been studying Easyence Audience customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Easyence Audience for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Easyence Audience for Customer Data Platform include: Decathlon France, a France based Retail organisation with 105000 employees and revenues of $15.50 billion, Fnac Darty, a France based Retail organisation with 30000 employees and revenues of $8.00 billion, Channel 4, a United Kingdom based Media organisation with 1197 employees and revenues of $1.38 billion and many others.
Contact us if you need a completed and verified list of companies using Easyence Audience, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Easyence Audience customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Channel 4 | Media | 1197 | $1.4B | United Kingdom | Mediarithmics | Easyence Audience | Customer Data Platform | 2023 | n/a |
In 2023, Channel 4 implemented Easyence Audience as part of a data collaboration program built on mediarithmics' Customer Data Platform. The deployment targeted broadcast advertising use cases in the United Kingdom and positioned Easyence Audience to support audience monetisation and retail media capabilities alongside mediarithmics' CDP.
The implementation focused on core Customer Data Platform capabilities including advertiser data onboarding, audience segmentation and extension, identity resolution and real time reporting and activation. Easyence Audience was configured to create persistent audience segments and enable audience extension workflows for programmatic and direct-sold campaigns, supporting both audience build and activation modules typical for a CDP.
Architecturally the program integrated mediarithmics' CDP with a Data Clean Room provided by InfoSum to enable privacy preserving advertiser data onboarding and joint modeling without raw data exchange. Operational coverage centered on ad sales, audience insights and monetisation teams within Channel 4, with real time reporting feeding campaign analytics and buyer reporting stacks.
Governance was organized as a data collaboration program with clean room controls and segment sharing workflows to manage advertiser data use and consent. Easyence Audience usage is inferred following mediarithmics' acquisition of Easyence to support audience monetisation and retail media features, and the initiative reportedly delivered larger campaign reach, higher CPMs and materially higher brand consideration.
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Decathlon France | Retail | 105000 | $15.5B | France | Mediarithmics | Easyence Audience | Customer Data Platform | 2019 | n/a |
In 2019, Decathlon France implemented Easyence Audience, a Customer Data Platform. The deployment focused on retail e commerce merchandising for the French storefront, using the Easyence Merchandising module to personalise e merchandising, run category analysis and improve cross sell recommendations on product and category pages.
Easyence Audience was configured to operationalize merchandising rules, audience driven product ranking and recommendation orchestration, with Easyence Merchandising providing the core capabilities for on page personalization, category analytics and cross sell logic. The use of Easyence Merchandising aligns with standard Customer Data Platform workflows for segment driven personalization and recommendation delivery.
Operational coverage targeted Decathlon France merchandising and category management teams, with merchandising outputs applied directly to product pages and category pages across the French web storefront. Mediarithmics product documentation references Easyence Merchandising as part of the Easyence Audience suite, confirming module usage for this retail e commerce merchandising use case.
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Fnac Darty | Retail | 30000 | $8.0B | France | Mediarithmics | Easyence Audience | Customer Data Platform | 2023 | n/a |
In 2023, Fnac Darty implemented Easyence Audience as part of a renewed partnership with Mediarithmics to power MyRetailink retail media capabilities and audience monetisation. Easyence Audience was deployed as a Customer Data Platform to enable omnichannel data sharing and audience activation across Fnac Darty’s retail estate in France.
The implementation centered on core CDP capabilities including unified customer profile construction, identity resolution, audience segmentation, and data ingestion from online and in-store touchpoints. Configuration emphasized audience monetisation and merchandising workflows consistent with retail CDP usage, enabling segment export and activation for retail media placements and store-level promotions.
Operational coverage extended across marketing, retail media operations, e commerce and merchandising teams, with Mediarithmics’ MyRetailink stack serving as the retail media execution layer. Governance focused on data flow orchestration and consent aligned segmentation to support monetisation use cases, with the platform positioned to centralise audience management and enable cross channel activation across Fnac Darty’s French retail footprint.
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Buyer Intent: Companies Evaluating Easyence Audience
- 1-800-Flowers.com, a United States based Retail organization with 4000 Employees
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