List of EM Cultuur AdreZ CRM Customers
Amsterdam, 1012 LM,
Netherlands
Since 2010, our global team of researchers has been studying EM Cultuur AdreZ CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased EM Cultuur AdreZ CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using EM Cultuur AdreZ CRM for CRM include: City of Amsterdam, a Netherlands based Government organisation with 16000 employees and revenues of $6.18 billion, De Provincie Zeeland, a Netherlands based Government organisation with 690 employees and revenues of $419.0 million, Stedelijk Museum Amsterdam, a Netherlands based Leisure and Hospitality organisation with 151 employees and revenues of $36.0 million and many others.
Contact us if you need a completed and verified list of companies using EM Cultuur AdreZ CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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City of Amsterdam | Government | 16000 | $6.2B | Netherlands | EM Cultuur | EM Cultuur AdreZ CRM | CRM | 2021 | n/a |
In 2021, the City of Amsterdam implemented EM Cultuur AdreZ CRM as its municipal CRM to centralize constituent relationship management across multiple departments. EM Cultuur AdreZ CRM is used by several departments of Gemeente Amsterdam to manage relations and to quickly build selections based on codes and contact moments, aligning CRM functionality with municipal outreach and stakeholder engagement workflows.
The implementation focused on core CRM capabilities, including contact database centralization, coded segmentation and contact moment tracking, and selection building for targeted communications. EM Cultuur describes a staged, department by department rollout together with data conversions from multiple source systems to populate the CRM, making EM Cultuur AdreZ CRM operational for municipal teams.
Operational coverage spans several municipal departments in the Netherlands, with governance organized around phased rollouts and data conversion processes to consolidate previously fragmented contact lists. The vendor EM Cultuur states active use of EM Cultuur AdreZ CRM by municipal teams, with implementation emphasis on centralized contact management, configurable selection criteria based on codes and contact moments, and procedural coordination across departments.
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De Provincie Zeeland | Government | 690 | $419M | Netherlands | EM Cultuur | EM Cultuur AdreZ CRM | CRM | 2022 | n/a |
In 2022, De Provincie Zeeland implemented EM Cultuur AdreZ CRM. The provincial events department uses EM Cultuur AdreZ CRM, a CRM, together with MailingLijst to manage contact records, create tag based selections for events, and orchestrate integrated mailings across the Netherlands.
The deployment configures EM Cultuur AdreZ CRM to serve as the authoritative contact and segmentation store, leveraging tag based selection capabilities to build event audiences. Selections from AdreZ are exported as audiences into MailingLijst for campaign execution, and campaign results are returned into the CRM to close the loop, a usage pattern documented on EM Cultuur's government sector page.
Integration architecture centers on a synchronized audience export from AdreZ and a results import back into the CRM, enabling continuity between event planning and communications execution. Operational coverage is focused on the events and communications functions of De Provincie Zeeland, supporting contact lifecycle management and audience orchestration for provincial events in the Netherlands.
Governance and workflow align segmentation, mailing approvals, and data reconciliation so that selections in EM Cultuur AdreZ CRM map cleanly to MailingLijst audiences and incoming campaign responses reconcile to contact records. This implementation centralizes contact management in EM Cultuur AdreZ CRM and establishes a closed loop between audience selection and campaign outcomes for the province's events operations.
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Stedelijk Museum Amsterdam | Leisure and Hospitality | 151 | $36M | Netherlands | EM Cultuur | EM Cultuur AdreZ CRM | CRM | 2022 | n/a |
In 2022, Stedelijk Museum Amsterdam implemented EM Cultuur AdreZ CRM. The deployment centralized relationship management across multiple departments and was used alongside MailingLijst to orchestrate contact, membership, and mailing workflows across the Netherlands.
The EM Cultuur AdreZ CRM implementation leveraged CRM capabilities to create a unified contact data model, segmentation for selection-based mailings, and automated synchronization of friend and membership records. Configuration included workflow automation to propagate status changes and invitation responses into the central database, enabling more accurate campaign lists and consistent member records.
Integrations explicitly connected EM Cultuur AdreZ CRM with the museum ticketing system, the friends administration function, and email campaign tooling via MailingLijst, establishing end-to-end data flows between point-of-sale and outreach channels. Operational coverage spanned departments responsible for ticketing, friends or membership administration, and marketing within the Netherlands.
Governance moved toward centralized data stewardship with automated synchronization rules to reduce manual reconciliation between systems and to standardize invitation handling. The implementation improved selection-based mailings and automated synchronization of friend statuses and invitation responses as part of the rollout.
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