List of Emissary Exchange Customers
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Since 2010, our global team of researchers has been studying Emissary Exchange customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Emissary Exchange for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Emissary Exchange for Account Based Marketing include: Synchrony, a United States based Banking and Financial Services organisation with 20000 employees and revenues of $16.13 billion, BIG W, a Australia based Retail organisation with 22000 employees and revenues of $3.08 billion, Elastic, a Netherlands based Professional Services organisation with 3403 employees and revenues of $1.27 billion and many others.
Contact us if you need a completed and verified list of companies using Emissary Exchange, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Emissary Exchange customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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BIG W | Retail | 22000 | $3.1B | Australia | Emissary.io | Emissary Exchange | Account Based Marketing | 2020 | n/a |
In 2020, BIG W deployed Emissary Exchange to support targeted account intelligence and outreach as part of its Account Based Marketing program. The implementation targeted high priority potential clients, current customers, and cold targets, with direct alignment to the retailer's sales and proposal workflows.
Emissary Exchange was configured to surface account level insights, advisor feedback, stakeholder mapping, and engagement signals to inform proposal content and outreach sequencing. The deployment emphasized advisor driven account intelligence modules and real time insight delivery to sales reps and proposal teams, embedding insight consumption into bid preparation and sales enablement processes.
Operational coverage centered on the national sales organization and cross functional proposal teams working enterprise accounts, with Emissary advisors engaged at tactical points in the sales cycle. Governance changes formalized advisor inputs into proposal review and established a repeatable process for injecting external account intelligence into live opportunities, and the program produced a confirmed outcome when BIG W closed a net new opportunity with a global CPG company.
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Elastic | Professional Services | 3403 | $1.3B | Netherlands | Emissary.io | Emissary Exchange | Account Based Marketing | 2019 | n/a |
In 2019, Elastic implemented Emissary Exchange to support targeted account engagement under the Account Based Marketing category. Elastic is a global search company offering enterprise search, observability, and security on a single technology stack, and the implementation was scoped to align sales and marketing workflows for enterprise account expansion.
Emissary Exchange was configured to provide human sales intelligence capabilities including structured Emissary Account Briefs, advisory interactions, Strategic Sessions, and advisor coaching to support four contextualized approaches: White Space, Expansion, Bottom-Up Approach, and Executive Access. Functional capabilities emphasized account profiling, contact discovery, playbook coaching for QBRs, and executive selling skill development to create contextualized messaging and tactical account plans.
Operationally the implementation integrated into Elastic sales and marketing processes, with advisors delivering actionable intelligence to sellers and developer advocates to inform penetration strategies and internal champion enablement. Use of Emissary Exchange focused on uncovering unsolved business problems in target accounts, surfacing new lines of business and contacts, and preparing sellers for executive level conversations.
Governance centered on embedding advisor outputs into account planning and quarterly business review workflows, institutionalizing Strategic Sessions as a recurring governance touchpoint to translate advisor insights into seller actions. The advisor role was formalized as an enterprise sales coaching layer so that advisor recommendations fed directly into account briefs and seller playbooks.
The implementation supported Elastic's objective of converting open source utilization into commercial relationships by expanding use cases and demonstrating value in proofs of concept, and Emissary's account based sales approach is described as delivering results for Elastic. Emissary Exchange provided the human intelligence and coaching to clarify decision makers, shape focused penetration strategies, and equip sellers to engage at executive levels.
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Synchrony | Banking and Financial Services | 20000 | $16.1B | United States | Emissary.io | Emissary Exchange | Account Based Marketing | 2017 | n/a |
In 2017, Synchrony implemented Emissary Exchange as its Account Based Marketing application, deploying Emissary Exchange to centralize account centric outreach and campaign controls. The engagement targeted enforcement of documentation and procurement compliance within Account Based Marketing processes from project start through execution.
The implementation emphasized Account Based Marketing capabilities including account identification and campaign orchestration, engagement workflow management, and formal documentation controls. Configuration work focused on campaign documentation standards and approval workflows that enforced company purchase order and invoice management procedures for Direct Marketing and Supplier Management teams.
Operational coverage included Direct Marketing and Supplier Management functions and extended to procurement stakeholders responsible for records retention and compliance. Emissary Exchange was used to drive consistent usage of Marketing Solutions processes and tools in a fast paced, deadline driven environment, with settings and templates tuned to support records retention requirements.
Governance changes established mandated documentation requirements and stricter PO and invoice handling within campaign lifecycles, and rollout activities emphasized adoption and consistent usage by team and client stakeholders. The implementation also leveraged institutional procurement knowledge to remove uncertainty and confusion around proposals and enterprise value, eliminating client unpredictability about vendor selection and proposal positioning.
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