List of Flashtalking Advanced Analytics Customers
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Since 2010, our global team of researchers has been studying Flashtalking Advanced Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Flashtalking Advanced Analytics for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Flashtalking Advanced Analytics for Marketing Analytics include: Procter & Gamble, a United States based Consumer Packaged Goods organisation with 108000 employees and revenues of $84.04 billion, McDonald's Australia, a Australia based Leisure and Hospitality organisation with 85000 employees and revenues of $29.60 billion, Farmers Trading, a New Zealand based Retail organisation with 4000 employees and revenues of $1.00 billion, Mattel United Kingdom, a United Kingdom based Consumer Packaged Goods organisation with 250 employees and revenues of $200.0 million and many others.
Contact us if you need a completed and verified list of companies using Flashtalking Advanced Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Flashtalking Advanced Analytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Farmers Trading | Retail | 4000 | $1.0B | New Zealand | Mediaocean | Flashtalking Advanced Analytics | Marketing Analytics | 2020 | n/a |
In 2020, Farmers Trading deployed Flashtalking Advanced Analytics as part of its web measurement capabilities. Farmers Trading uses Flashtalking Advanced Analytics for Marketing Analytics on their website to support marketing and ecommerce measurement activities.
The implementation centered on instrumentation within the website to capture impression and click level ad exposure, creative level performance measurement, and consolidated campaign reporting, reflecting core Marketing Analytics functionality. Flashtalking Advanced Analytics was configured to provide campaign level and creative level telemetry and to feed standardized reporting workflows used by digital advertising teams.
Operational scope of the deployment covered the corporate website and was managed by marketing, digital analytics and ecommerce teams. Governance emphasized tag management and data governance for web measurement, and the Flashtalking Advanced Analytics feed was incorporated into existing campaign reporting and optimization workflows to align measurement with marketing operations.
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Mattel United Kingdom | Consumer Packaged Goods | 250 | $200M | United Kingdom | Mediaocean | Flashtalking Advanced Analytics | Marketing Analytics | 2021 | n/a |
In 2021, Mattel United Kingdom deployed Flashtalking Advanced Analytics in the Marketing Analytics category to drive personalization and to streamline creative production across twelve European markets. The initiative supported a dynamic creative optimization strategy that delivered tailored creative variants and centralized creative performance measurement for regional marketing and creative operations. Flashtalking Advanced Analytics functioned as the analytics and orchestration layer tying creative templates, audience segmentation logic, and campaign reporting together for campaign delivery.
Implementation emphasized Advanced Analytics and creative analytics capabilities to instrument creative-level reporting and to attribute engagement to specific dynamic creative elements. The case study cites double-digit increases in ad engagement and reports a 106% engagement uplift tied to the personalization and streamlined production workflows enabled by Flashtalking Advanced Analytics. Governance was adjusted to centralize creative QA and reporting under marketing operations, standardizing DCO rules and creative templates across markets to maintain consistent measurement and rollout control.
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McDonald's Australia | Leisure and Hospitality | 85000 | $29.6B | Australia | Mediaocean | Flashtalking Advanced Analytics | Marketing Analytics | 2019 | n/a |
In 2019 McDonald's Australia deployed Flashtalking Advanced Analytics as part of a Marketing Analytics effort to join app data, DMP signals and programmatic supply in order to auto optimize creative and extend top performing digital creative into personalised digital out of home. The initiative positioned Flashtalking Advanced Analytics to centralize audience stitching and campaign measurement across digital and out of home channels while linking delivery signals to offline store outcomes.
Flashtalking Advanced Analytics was configured to join audiences derived from app telemetry with third party DMP signals and programmatic delivery logs, enabling dynamic creative optimization and audience level attribution workflows. Functional capabilities inferred from the campaign include audience joining, measurement of offline store sales impact, and automated creative selection based on real time supply side signals and audience eligibility, with reporting aligned to store level outcomes.
Integrations explicitly included app data feeds, DMP signals and programmatic supply chains, and the program extended creative into digital out of home placements coordinated with agency partners. Governance and operational execution focused on automated decisioning for dynamic creative and a campaign orchestration model that tied creative variants to audience segments, with a reported 3.33% sales uplift in restaurants receiving dynamic creative.
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Consumer Packaged Goods | 108000 | $84.0B | United States | Mediaocean | Flashtalking Advanced Analytics | Marketing Analytics | 2020 | n/a |
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