List of Google Campaign Manager Customers
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Since 2010, our global team of researchers has been studying Google Campaign Manager customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Google Campaign Manager for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Google Campaign Manager for Marketing Automation include: Mondelez International, a United States based Consumer Packaged Goods organisation with 91000 employees and revenues of $36.02 billion, Banco Azteca, a Mexico based Banking and Financial Services organisation with 42747 employees and revenues of $6.88 billion, Riot Games, a United States based Media organisation with 4200 employees and revenues of $1.50 billion and many others.
Contact us if you need a completed and verified list of companies using Google Campaign Manager, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Banco Azteca | Banking and Financial Services | 42747 | $6.9B | Mexico | Google Campaign Manager | Marketing Automation | 2020 | Incubeta |
In 2020, Banco Azteca implemented Google Campaign Manager as a central component of a Marketing Automation initiative to consolidate first party and affiliate data and to improve audience re engagement across digital channels. The deployment in Mexico was executed alongside Display & Video 360 and Google Cloud services including BigQuery and Analytics 360 to create a unified measurement and activation layer.
Google Campaign Manager was configured for ad serving, cross channel measurement, and audience activation, while Optimize 360 was used to personalize landing page experiences and scale testing. Campaign Manager supported tag level tracking and attribution workflows, feeding deterministic and modeled audience definitions into BigQuery for segmentation and into Display & Video 360 for programmatic activation.
The implementation was delivered with Google Marketing Platform partner Incubeta, and integrations explicitly included Optimize 360 and BigQuery to operationalize audiences and scale Banco Azteca s affiliate network. Operational coverage focused on digital marketing and acquisition teams in Mexico, enabling coordinated campaigns across display and video inventory and affiliate channels.
Governance and rollout combined platform configuration with partner led deployment and audience governance to standardize measurement and activation practices. The Google Campaign Manager deployment supported re engagement and personalized experiences, and it was associated with a 178% increase in financial product sales and a 30% reduction in cost per action in the first two quarters of 2020.
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Mondelez International | Consumer Packaged Goods | 91000 | $36.0B | United States | Google Campaign Manager | Marketing Automation | 2020 | MightyHive |
In 2020, Mondelez International deployed Google Campaign Manager in its Marketing Automation stack to serve as the ad serving and measurement backbone for the US OREO campaign. Google Campaign Manager was positioned to centralize cross channel media and creative workflows across the US campaign scope.
The implementation used Campaign Manager 360 capabilities for ad serving, measurement, and creative management to enable high velocity creative production. Configuration emphasized creative trafficking, tagging, impression and click tracking, and consolidated reporting to support more than 250 creative variations and a 25 percent reduction in production time.
Integrations were explicitly executed with Studio and Display & Video 360 to streamline creative handoffs and media optimizations, and the US implementation included systems integrator and agency partners MightyHive and VaynerMedia. Operational coverage focused on marketing, media planning and buying, creative operations, and eCommerce channels tied to the OREO campaign.
Governance and workflow changes centralized creative asset control and media decisioning to shorten iteration cycles and enable coordinated optimizations across creative and programmatic teams. The deployment is reported to have increased eCommerce traffic alongside the stated production time and creative variation outcomes.
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Riot Games | Media | 4200 | $1.5B | United States | Google Campaign Manager | Marketing Automation | 2022 | n/a |
In 2022, Riot Games implemented Google Campaign Manager as part of a Marketing Automation deployment focused on marketing measurement across the United States and Brazil. The implementation used Campaign Manager 360 together with Ads Data Hub and Display & Video 360 to connect first-party player data to event-level campaign data and enable measurement workflows.
The deployment configured Campaign Manager 360 for campaign tagging and event-level ad data capture, Ads Data Hub for secure joins between ad exposure and first-party signals, and Display & Video 360 for programmatic activation and testable media delivery. Insights were centralized into Google BigQuery to unify event-level campaign logs with first-party telemetry, supporting attribution and incremental conversion analysis.
Integrations explicitly included Ads Data Hub, Display & Video 360, and BigQuery, with data flows designed to link player events to media exposures at scale. Operational coverage spanned marketing measurement and media planning teams in the United States and Brazil, aligning media activation, measurement, and analytics functions around a single event-level dataset.
Governance and measurement workflows were restructured to support geo-based conversion lift tests in the United States and Brazil, and to centralize reporting and attribution in BigQuery. Outcomes reported from the implementation included a measured two dollars of revenue for every one dollar spent on Google media, and improved ability to measure incremental conversions through event-level joins and centralized insights using Google Campaign Manager.
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