List of HCL Unica Loyalty Customers
Noida, 201304,
India
Since 2010, our global team of researchers has been studying HCL Unica Loyalty customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased HCL Unica Loyalty for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using HCL Unica Loyalty for Customer Loyalty include: Best Buy, a United States based Retail organisation with 85000 employees and revenues of $41.53 billion, Boots, a United Kingdom based Retail organisation with 51000 employees and revenues of $8.84 billion, 1-800 Contacts, a United States based Retail organisation with 700 employees and revenues of $82.0 million, Cartera, a United States based Communications organisation with 115 employees and revenues of $35.0 million and many others.
Contact us if you need a completed and verified list of companies using HCL Unica Loyalty, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The HCL Unica Loyalty customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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1-800 Contacts | Retail | 700 | $82M | United States | HCL Technologies | HCL Unica Loyalty | Customer Loyalty | 2010 | n/a |
In 2010, 1-800 Contacts deployed HCL Unica Loyalty to support Customer Loyalty and cross-channel interactive campaign management for its marketing organization. The implementation was positioned in vendor materials as an interactive marketing and campaign management use case using Unica Campaign and interactive offerings.
The deployment configured campaign management workflows and audience segmentation to enable personalized messaging, with explicit emphasis on interactive campaign decisioning and program orchestration. Functional capabilities implemented included campaign orchestration, personalization logic, and interactive campaign execution to coordinate offers and messaging across customer touchpoints.
The HCL Unica Loyalty rollout covered web channels, phone contact center workflows, and retail store systems across the United States, enabling centralized campaign orchestration for online, phone, and in-store interactions. Governance centered on marketing operations and standardized campaign workflows, and vendor/press descriptions indicate the effort was intended to drive cross-channel personalized marketing and deepen customer loyalty.
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Best Buy | Retail | 85000 | $41.5B | United States | HCL Technologies | HCL Unica Loyalty | Customer Loyalty | 2010 | n/a |
In 2010, Best Buy implemented HCL Unica Loyalty in the United States to support large-scale marketing and customer engagement programs listed in the IBM/Unica acquisition announcement. The deployment targeted Customer Loyalty use cases and positioned HCL Unica Loyalty as a core marketing execution layer within Best Buy's customer engagement technology footprint.
Module usage focused on campaign management, loyalty management, and analytics capabilities that are characteristic of Unica's marketing platform, enabling segmentation, campaign orchestration, and behavioral analytics for loyalty lifecycle programs. These functional areas are consistent with the vendor and customer listing and reflect standard Customer Loyalty workflows such as targeted offer management and loyalty campaign sequencing.
Operational scope concentrated on marketing and customer engagement teams across the United States, supporting coordinated cross-channel campaigns and loyalty program execution. Governance emphasized centralized campaign orchestration and analytics-driven segmentation to align marketing execution with customer engagement objectives, as indicated by the vendor-customer disclosure.
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Boots | Retail | 51000 | $8.8B | United Kingdom | HCL Technologies | HCL Unica Loyalty | Customer Loyalty | 2015 | n/a |
In 2015, Boots implemented HCL Unica Loyalty from HCL Technologies to centralize loyalty program orchestration and member engagement. The implementation addressed Boots' Customer Loyalty needs, aligning HCL Unica Loyalty with retail marketing and CRM operations to support campaign planning and loyalty program workflows.
The deployment included Unica Campaign, Unica Optimise, Unica Plan and Unica Reporting modules, and involved hardware and software version upgrades to support capacity and runtime requirements for these components. Configuration work concentrated on campaign orchestration, offer optimization, planning workflows and consolidated reporting pipelines, using standard Customer Loyalty functional terminology such as segmentation, offer management, campaign execution and performance reporting.
Project execution involved cross functional teams spanning retail marketing, CRM, IT infrastructure and external suppliers, with coordination of onshore and offshore resources and third party partners. Governance and rollout controls included formal project governance and change management processes, and management of internal activities across multiple business areas. Infrastructure activities called out in the project included hardware upgrades, OS patching, backups, high availability and operational readiness testing to stabilize the Unica environment.
The stated business objective for the HCL Unica Loyalty implementation was to inspire loyalty card members to increase their spend, driving more targeted campaign engagement through the implemented Unica Campaign, Optimise, Plan and Reporting capabilities.
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Communications | 115 | $35M | United States | HCL Technologies | HCL Unica Loyalty | Customer Loyalty | 2010 | n/a |
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Buyer Intent: Companies Evaluating HCL Unica Loyalty
- Acquis Compliance, a India based Professional Services organization with 50 Employees
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