List of HG Insights Platform Customers
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United States
Since 2010, our global team of researchers has been studying HG Insights Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased HG Insights Platform for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using HG Insights Platform for Account Based Marketing include: Equinix, a United States based Professional Services organisation with 13606 employees and revenues of $8.75 billion, Commvault, a United States based Professional Services organisation with 2882 employees and revenues of $839.0 million, BetterCloud, a United States based Professional Services organisation with 400 employees and revenues of $70.0 million, Alfresco, a United Kingdom based Professional Services organisation with 160 employees and revenues of $60.0 million, Bedrock Data, Inc., a United States based Media organisation with 40 employees and revenues of $4.0 million and many others.
Contact us if you need a completed and verified list of companies using HG Insights Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The HG Insights Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Alfresco | Professional Services | 160 | $60M | United Kingdom | HG Insights | HG Insights Platform | Account Based Marketing | 2021 | n/a |
In 2021, Alfresco implemented the HG Insights Platform to improve Account Based Marketing. Prior to the implementation, sales and marketing selected accounts using general firmographic criteria and revenue data, with marketing directing outbound toward large revenue accounts and sales relying on time intensive phone and desk research to qualify opportunities.
The HG Insights Platform delivered technographic intelligence and account scoring capabilities, enabling automated account prioritization and the creation of dynamic target account lists. Configuration centered on scoring models that combined technographic signals with firmographic filters, aligning account scores to demand generation and ABM workflows and surfacing high priority accounts for outbound campaigns and sales qualification.
Governance and process changes focused on formally aligning qualification criteria between sales and marketing and shifting effort from manual research to data driven scoring. Alfresco operationalized the HG Insights Platform across sales and marketing workflows and reported achieving much better results in the process.
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Bedrock Data, Inc. | Media | 40 | $4M | United States | HG Insights | HG Insights Platform | Account Based Marketing | 2020 | n/a |
In 2020, Bedrock Data, Inc. implemented the HG Insights Platform to support Account Based Marketing for its demand generation and prospecting efforts. The deployment was focused on leveraging HG Insights technographics for cloud-based solutions to identify target accounts that run two or more cloud data systems, addressing a core marketing challenge of relevancy at the account level.
The HG Insights Platform implementation centered on technographic dataset configuration to enrich lead and account records with installed-base signals and cloud stack attributes. Bedrock Data used HG Insights Platform data to drive segmentation, tagging, and targeting workflows inside its marketing automation, enabling account-level prospecting where multiple cloud systems are present.
Enriched technographic attributes were propagated into Bedrock Data’s connected systems, including HubSpot, Marketo, Pardot, ConnectWise, Salesforce, Microsoft Dynamics, NetSuite, SugarCRM, Zoho, Insightly, Base CRM, Pipedrive and Cvent, aligning CRM and marketing automation records. This approach leveraged Bedrock Data’s continuous synchronization capabilities to ensure sales and marketing saw consistent technographic signals across platforms.
Operational scope included marketing and sales teams, with process changes to prioritize multi-system accounts and route enriched leads into targeted campaigns. Existing leads were enriched with technographic data for more effective targeting, and more targeted marketing efforts turned into sales successes in less than 30 days.
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BetterCloud | Professional Services | 400 | $70M | United States | HG Insights | HG Insights Platform | Account Based Marketing | 2019 | n/a |
In 2019, BetterCloud implemented the HG Insights Platform to enrich its Account Based Marketing targeting. BetterCloud sells a SaaS management platform that provisions, administers and secures multiple SaaS applications from a central location, and the company recognized that accounts managing additional SaaS systems represent higher selling opportunities.
The HG Insights Platform was used to surface technographic signals identifying accounts with two or more specific SaaS applications installed, enabling account-level segmentation and prioritized outreach. BetterCloud integrated those technographic insights into sales and marketing workflows to prioritize inbound and outbound pursuit of accounts with a larger SaaS footprint, aligning messaging to IT managers who are the primary buyer persona.
Operationally the initiative focused on sales and marketing operations, using the HG Insights Platform to feed targeted lists and qualify higher potential accounts for field and inside sales. This approach explicitly aimed to increase average selling price, since BetterCloud observed that selling price can rise by a factor of 2-3x depending on the number of systems the platform manages, and the HG Insights Platform provided the technographic signals needed to find and close those higher value accounts.
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Professional Services | 2882 | $839M | United States | HG Insights | HG Insights Platform | Account Based Marketing | 2021 | n/a |
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Professional Services | 13606 | $8.7B | United States | HG Insights | HG Insights Platform | Account Based Marketing | 2019 | n/a |
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Buyer Intent: Companies Evaluating HG Insights Platform
- Draup, a United States based Professional Services organization with 222 Employees
- Arthur J. Gallagher, a United States based Insurance company with 51261 Employees
- Modern Aviation, a United States based Transportation organization with 210 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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