List of Hi Marley SMS Platform Customers
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Since 2010, our global team of researchers has been studying Hi Marley SMS Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Hi Marley SMS Platform for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Hi Marley SMS Platform for Marketing Automation include: Aon Ireland, a Ireland based Professional Services organisation with 60000 employees and revenues of $15.70 billion, Plymouth Rock Assurance, a United States based Insurance organisation with 2500 employees and revenues of $2.03 billion, Heritage Insurance Holdings, a United States based Insurance organisation with 648 employees and revenues of $631.0 million, Ohio Mutual Insurance Group, a United States based Insurance organisation with 450 employees and revenues of $250.0 million and many others.
Contact us if you need a completed and verified list of companies using Hi Marley SMS Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Hi Marley SMS Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aon Ireland | Professional Services | 60000 | $15.7B | Ireland | Hi Marley | Hi Marley SMS Platform | Marketing Automation | 2019 | n/a |
In 2019, Aon Ireland deployed the Hi Marley SMS Platform in the Marketing Automation category to introduce an insurance-focused intelligent SMS texting capability for carrier and broker clients. The Hi Marley SMS Platform was positioned as a conversational layer to move interactions from antiquated phone calls to messaging workflows for activities ranging from reporting a claim to amending a policy, reflecting Aon’s role in bringing InsurTech solutions to its client base.
The implementation emphasized insurance-specific conversational intelligence, using artificial intelligence to make SMS exchanges more predictive and to close more customer queries without human escalation. Functional capabilities implemented included two-way SMS conversation orchestration, AI-driven message routing and response suggestion for claims workflows, and conversation continuity across stakeholders. The platform was described as built for insurance, which simplified configuration and user adoption for claims and customer engagement teams.
Integrations were implemented with existing insurer systems in a non-disruptive manner, the vendor describing the platform as easily integrated into insurers’ operational stacks, and Aon positioned the offering for global insurer clients and the broader insurance ecosystem including agents, brokers, carriers, and policyholders. Early adopter evidence included deployment by carriers such as West Bend Insurance, and Aon framed governance changes around shifting customer contact workflows to messaging channels, enabling insurance professionals to reallocate time to higher complexity tasks. Reported outcomes in the Aon and Hi Marley announcement included 20 percent faster claim resolution and avoidance of more than four calls per claim for organizations using the platform.
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Heritage Insurance Holdings | Insurance | 648 | $631M | United States | Hi Marley | Hi Marley SMS Platform | Marketing Automation | 2025 | n/a |
In 2025, Heritage Insurance Holdings implemented Hi Marley SMS Platform, a Marketing Automation application, to operationalize SMS first catastrophic claims intake. The deployment focused on Conversational FNOL during hurricane season, enabling policyholders to submit first notice of loss via text and to provide photos and videos up-front.
The implementation centered on Hi Marley’s Conversational FNOL capability alongside the core SMS platform, configured to capture structured claimant responses, media attachments, and location data. Workflow automation included sequential prompts for damage type and contact verification, plus rule based triage flags to surface high severity CAT claims for immediate attention.
Operational ownership rested with claims operations and customer service teams, creating an SMS channel for initial FNOL and media collection that feeds into the carrier’s CAT response playbook. The Hi Marley SMS Platform routes pretriaged incident packets to adjusters and claims intake coordinators, reducing manual handoffs during peak hurricane activity.
Governance changes included standardized FNOL scripts, defined escalation criteria tied to triage flags, and playbooks for surge staffing and assignment during hurricane season. Rollout emphasized operational readiness, training for intake teams on conversational workflows, and configuring escalation rules for field adjuster engagement.
The initiative improved triage and accelerated time to resolution during hurricane season by enabling customers to submit FNOL via text and capture photos and videos up-front, streamlining initial assessment and case assignment. Heritage Insurance Holdings Hi Marley SMS Platform Marketing Automation integration strengthened claims intake consistency for catastrophic events.
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Ohio Mutual Insurance Group | Insurance | 450 | $250M | United States | Hi Marley | Hi Marley SMS Platform | Marketing Automation | 2024 | n/a |
In 2024 Ohio Mutual Insurance Group deployed the Hi Marley SMS Platform, categorized under Marketing Automation, to change how first notice of loss intake is captured. The initiative implemented Hi Marley’s Conversational FNOL as an SMS first workflow to collect FNOL narratives and customer supplied media by text. The deployment targeted claims operations handling customers in the United States and was positioned to reduce inbound voice volume to claims intake teams while improving evidence capture at first contact.
Configuration focused on conversational two way SMS workflows on the Hi Marley SMS Platform, with scripted FNOL prompts that accept photo and video attachments and persist claimant responses for adjuster review. Functional capabilities inferred from the case study include conversational FNOL scripting, media upload capture, message orchestration and asynchronous claimant engagement routed into existing claims intake processes. The Hi Marley SMS Platform was used to orchestrate claimant conversations and capture structured and unstructured FNOL data for downstream adjudication.
Operational governance aligned the SMS channel with claims intake procedures, updating workflows so claims handlers reviewed text captured FNOL records and attached media as part of standard assignment and triage. The deployment is reported to have increased call deflection by approximately 15 percent, produced media on 85 percent of claims, and generated high ease of use scores from customers in the United States. Module usage is inferred from the case study as Hi Marley’s Conversational FNOL built on the vendor’s SMS platform rather than a distinct marketing automation product module explicitly named in the source.
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Insurance | 2500 | $2.0B | United States | Hi Marley | Hi Marley SMS Platform | Marketing Automation | 2020 | n/a |
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