List of IgniteTech Beckon Customers
Austin, 78741, TX,
United States
Since 2010, our global team of researchers has been studying IgniteTech Beckon customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased IgniteTech Beckon for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using IgniteTech Beckon for Data Management Platform include: Microsoft, a United States based Professional Services organisation with 221000 employees and revenues of $243.00 billion, Campbell's Company, a United States based Consumer Packaged Goods organisation with 13700 employees and revenues of $10.25 billion, Coca-Cola Enterprises, Inc, a United States based Consumer Packaged Goods organisation with 13250 employees and revenues of $7.60 billion and many others.
Contact us if you need a completed and verified list of companies using IgniteTech Beckon, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The IgniteTech Beckon customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Campbell's Company | Consumer Packaged Goods | 13700 | $10.3B | United States | IgniteTech | IgniteTech Beckon | Data Management Platform | 2016 | n/a |
In 2016, Campbell's Company implemented IgniteTech Beckon as a Data Management Platform to centralize marketing measurement and analytics. The engagement was positioned to democratize marketing data and to present a data-driven, agile marketing approach that Campbell's showcased at MarTech 2017 in the United States.
The implementation focused on marketing performance and analytics across channels, with inferred use of IgniteTech Beckon's marketing intelligence and analytics modules to consolidate campaign, audience, and channel signals. Beckon was configured to provide standardized performance metrics and self-serve reporting, enabling marketing teams to access consistent insights without heavy reliance on centralized BI requests.
Operational scope emphasized Campbell's global marketing organization, shifting reporting workflows toward marketing-centric measurement and centralized data stewardship for cross-channel attribution and performance analysis. The engagement resulted in broader access to marketing insights for Campbell's global marketing organization and supported a more agile, data-driven marketing operating model.
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Coca-Cola Enterprises, Inc | Consumer Packaged Goods | 13250 | $7.6B | United States | IgniteTech | IgniteTech Beckon | Data Management Platform | 2014 | n/a |
In 2014 Coca-Cola Enterprises, Inc implemented IgniteTech Beckon, a Data Management Platform, to support omnichannel marketing intelligence and performance analytics. The deployment in the United States focused on marketing performance measurement and delivering cross channel insight using Beckon’s marketing intelligence capabilities.
The implementation leveraged IgniteTech Beckon’s marketing intelligence module to centralize marketing event and channel data, enable data ingestion and normalization, and provide centralized channel level reporting and performance analytics. IgniteTech Beckon was configured to support campaign measurement workflows, audience unification and analytics workflows typical of a Data Management Platform, with vendor materials describing use of the marketing intelligence module for omnichannel measurement.
Operational coverage emphasized Coca-Cola Enterprises marketing teams in the United States, with the platform positioned as the central repository for marketing measurement and cross channel insight. Governance centered on standardized reporting workflows and centralized data management to support marketing decision making and consistent performance measurement across channels.
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Microsoft | Professional Services | 221000 | $243.0B | United States | IgniteTech | IgniteTech Beckon | Data Management Platform | 2014 | n/a |
In 2014, Microsoft implemented IgniteTech Beckon as a Data Management Platform to consolidate marketing data and support marketing performance analytics and omnichannel reporting in the United States. The deployment was positioned to provide trusted cross-channel insights for marketing decision-making, and the vendor specifically references use of the marketing analytics module as part of the implementation.
The implementation centered on centralizing cross-channel marketing data into a normalized dataset and operating IgniteTech Beckon marketing analytics capabilities for consolidated reporting, attribution style analysis, and executive dashboards. Governance and workflow changes emphasized a single source of truth for marketing performance, shifting reporting workflows to rely on consolidated omnichannel reports and the IgniteTech Beckon Data Management Platform as the authoritative dataset for marketing teams.
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Buyer Intent: Companies Evaluating IgniteTech Beckon
- Klodev, a United Kingdom based Professional Services organization with 10 Employees
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