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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

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Michelin, an e2open customer evaluated Oracle Transportation Management

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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

List of INFUSEmedia ABM Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Bright.md Professional Services 100 $15M United States INFUSEmedia INFUSEmedia ABM Account Based Marketing 2016 n/a
In 2016 Bright.md implemented INFUSEmedia ABM to establish an Account Based Marketing capability focused on precision targeting within healthcare. INFUSEmedia ABM was configured to reach management, executive, and leadership decision makers across Bright.md’s specified healthcare verticals and revenue segments, aligning the application to the company’s demand generation objectives. The deployment emphasized a Two Touch leads process and content syndication as core functional capabilities. INFUSEmedia ABM delivered personalized creative materials and copy, including ads and banners, and provided an advanced content marketing engine and data driven demand tactics to orchestrate campaigns, supporting intent driven marketing and campaign organization workflows. Operational coverage centered on Bright.md’s marketing and demand generation function, with explicit targeting of top level management positions and vertical specific revenue criteria. A 2019 pilot delivered 100 verified leads as proof of concept, which led Bright.md to sign a year long contract; thereafter INFUSEmedia supplied a steady monthly flow of validated leads across the company’s healthcare segments. Governance and process changes included incorporation of client and suppression list uploads into campaign filtering, two touch lead verification for qualification, and collaborative creative approval between Bright.md and INFUSEmedia. Outcomes reported by Bright.md include INFUSEmedia becoming the company’s number one channel for lead generation, generation of thousands of validated leads through content syndication, more than five times the number of MQLs compared with competitors, and higher quality leads at lower cost according to the customer.
Centrica Business Solutions North America Utilities 95 $10M United States INFUSEmedia INFUSEmedia ABM Account Based Marketing 2018 n/a
In 2018, Centrica Business Solutions North America engaged INFUSEmedia ABM in the Account Based Marketing category to fill its sales pipeline with high quality top funnel leads. The implementation targeted 15 U.S. states including New York, Texas, and California, focusing on executive and senior decision makers across finance, manufacturing, healthcare, education, retail, biotechnology, and public sector accounts. The primary business function supported was marketing led demand generation and sales pipeline creation. INFUSEmedia executed a two pronged campaign architecture composed of cross vertical outreach and focused vertical campaigns, built on a curated buyer persona defined by geography, job title, company size, and industry. The configuration included persona profiling, list generation from INFUSEmedia's global database, omni channel engagement sequences, and advanced lead scoring to surface sales ready prospects. INFUSEmedia ABM used this setup to generate more than 100,000 contacts and to qualify 158 sales ready leads in the initial engagement. The program leveraged INFUSEmedia's marketing technology stack and database infrastructure to run targeted email, content, and outreach workflows with campaign filters for precise profiling, segmentation, and personalization. Operational coverage spanned Centrica Business Solutions North America sales and demand generation teams and the specified industry verticals and states. Contacts were engaged, nurtured, and validated by INFUSEmedia prior to handoff to sales. In 2019 Centrica Business Solutions requested an expanded engagement and INFUSEmedia refined the customer profile further, narrowing target criteria to improve fit and response. The second year execution delivered 533 leads across prioritized verticals, including 200 top tier leads plus an additional 333 validated quality leads, with 100 from California and 96 from Texas. Governance changes emphasized tightened persona criteria, staged nurturing and validation workflows, and defined lead scoring thresholds before lead transfer to the Centrica sales organization.
MOI Global Professional Services 150 $25M United Kingdom INFUSEmedia INFUSEmedia ABM Account Based Marketing 2020 n/a
In 2020, MOI Global implemented INFUSEmedia ABM to support agency-led demand generation and content syndication across the EMEA region. The INFUSEmedia ABM deployment was aligned to Account Based Marketing objectives, focusing on targeted content distribution and lead capture for multiple client campaigns. The implementation emphasized content syndication workflows, including Single Touch, Double Touch, and bottom of the funnel lead programs, combined with local language landing pages and localized content hosting. Campaign configuration and custom-built campaign design were core capabilities, with publisher-originated lead generation and transparent lead provenance built into operational processes to ensure campaign integrity and responsiveness. INFUSEmedia ABM integrated third party intent data providers to refine account targeting and campaign prioritization, supporting MOI Global’s agency clients across EMEA. Governance and campaign operations centered on transparent reporting, responsive campaign management, and tailored campaign orchestration, which delivered high quality leads that created pipeline value and sustained client satisfaction.
Reveal Mobile Professional Services 40 $8M United States INFUSEmedia INFUSEmedia ABM Account Based Marketing 2015 n/a
In 2015 Reveal Mobile engaged INFUSEmedia to deploy INFUSEmedia ABM as an Account Based Marketing initiative aimed at connecting prospective customers for its location-based marketing products. The deployment targeted marketing and advertising agencies that provide paid media services for clients with consumer retail locations, with an explicit business objective to double marketing qualified leads and expand the sales pipeline. The implementation combined content syndication and curated audience targeting through INFUSEmedia’s IT Curated network of more than 30 digital publications, paired with segmentation and suppression logic to exclude organizations outside the buyer profile. Functional capabilities implemented included audience segmentation, targeted content promotion, and a rigorous lead verification workflow that validated name, title, phone number, email, company size, industry, and location to ensure marketing-qualified status. Operationally the program leveraged INFUSEmedia’s database of 138 million professionals from over 15 million companies to identify high intent contacts among B2B decision-makers in the marketing and advertising industries. Leads generated by INFUSEmedia were funneled into Reveal Mobile’s demand generation funnel, with campaign controls enforcing the extensive suppression criteria and quality gates described in the verification process. Governance emphasized data quality and lead qualification, with documented verification steps and suppression rules applied before leads were accepted as marketing-qualified. The explicit outcome reported was a two times return on the INFUSEmedia investment in one quarter, with leads contributing sales that represented 200 percent ROI, and Reveal Mobile continuing to engage INFUSEmedia for a significant portion of its demand generation activity.
Secure Code Warrior USA Professional Services 50 $7M United States INFUSEmedia INFUSEmedia ABM Account Based Marketing 2018 n/a
In 2018 Secure Code Warrior USA engaged INFUSEmedia ABM to run structured content syndication programs, leveraging Account Based Marketing to generate net new leads for its demand generation funnel. The engagement centered on content syndication and targeted outreach, supporting marketing and demand generation teams with a defined flow of leads that were nurtured internally before sales handoff. INFUSEmedia ABM was configured to prioritize high intent audience targeting and content distribution, consistent with Account Based Marketing capabilities. The provider’s SOW driven campaign setup and flexible start dates enabled Secure Code Warrior USA to vary objectives across multiple quarters, and the account configuration supported the addition of campaigns and scope changes on demand. Operationally the program integrated into Secure Code Warrior USA’s internal lead nurture and sales handoff workflows, supplying specific target titles and qualified contact records for downstream follow up. Delivery cadence and lead quality were managed as part of the campaign operations, with INFUSEmedia ABM acting as the content syndication and lead supply layer while Secure Code Warrior retained lead qualification and nurturing responsibilities. Governance and vendor processes emphasized responsiveness and service level consistency, the team reported reliable SOW execution and timely delivery. Outcomes reported include meeting lead generation goals on budget, consistently high quality leads targeted to specific titles, and the ability to scale demand generation activity without sacrificing lead quality, with no negative feedback recorded.
Professional Services 150 $20M United States INFUSEmedia INFUSEmedia ABM Account Based Marketing 2019 n/a
Professional Services 30 $3M United States INFUSEmedia INFUSEmedia ABM Account Based Marketing 2019 n/a
Professional Services 700 $100M United States INFUSEmedia INFUSEmedia ABM Account Based Marketing 2020 n/a
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FAQ - APPS RUN THE WORLD INFUSEmedia ABM Coverage

INFUSEmedia ABM is a Account Based Marketing solution from INFUSEmedia.

Companies worldwide use INFUSEmedia ABM, from small firms to large enterprises across 21+ industries.

Organizations such as Workato, MOI Global, Skupos, Bright.md and Centrica Business Solutions North America are recorded users of INFUSEmedia ABM for Account Based Marketing.

Companies using INFUSEmedia ABM are most concentrated in Professional Services and Utilities, with adoption spanning over 21 industries.

Companies using INFUSEmedia ABM are most concentrated in United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of INFUSEmedia ABM across Americas, EMEA, and APAC.

Companies using INFUSEmedia ABM range from small businesses with 0-100 employees - 62.5%, to mid-sized firms with 101-1,000 employees - 37.5%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.

Customers of INFUSEmedia ABM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified INFUSEmedia ABM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.