List of Instacart e-Commerce Customers
Instacart
50 Beale Street Suite 600,
San Francisco, 94105, CA,
United States
San Francisco, 94105, CA,
United States
1 888-246-7822
Professional Services
3380
$3.0B
Since 2010, our global team of researchers has been studying Instacart e-Commerce customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Instacart e-Commerce for eCommerce from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Instacart e-Commerce for eCommerce include: Publix Super Markets, a United States based Retail organisation with 255000 employees and revenues of $57.53 billion, Wegmans Food Markets, a United States based Retail organisation with 53000 employees and revenues of $12.50 billion, Hy-Vee, a United States based Retail organisation with 93000 employees and revenues of $12.00 billion, SpartanNash, a United States based Transportation organisation with 20000 employees and revenues of $9.73 billion, Instacart, a United States based Professional Services organisation with 3380 employees and revenues of $3.04 billion and many others.
Contact us if you need a completed and verified list of companies using Instacart e-Commerce, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Instacart e-Commerce customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Hy-Vee | Retail | 93000 | $12.0B | United States | Maplebear | Instacart e-Commerce | eCommerce | 2024 | Upshop |
In 2024, Hy-Vee integrated Instacart e-Commerce in the eCommerce category by embedding Instacart Fulfillment as a Service into its owned and operated websites and mobile applications to enable same day delivery. Upshop served as the technology partner to facilitate the API integration of Fulfillment as a Service into Hy-Vee’s e-commerce operations, and the deployment targeted online order fulfillment across Hy-Vee’s retail footprint.
The implementation centered on Instacart e-Commerce fulfillment capabilities, including full service order fulfillment where Instacart shoppers perform picking, packing and delivery, along with configurable pickup and delivery only workflows. Hy-Vee retained storefront and brand control through API based storefront integration, while Instacart’s platform provided order orchestration, fulfillment assignment and delivery orchestration as embedded capabilities within Hy-Vee’s checkout and cart systems. The integration also enabled EBT SNAP acceptance online via the Instacart App as part of the unified checkout experience.
Architecturally the integration created an API layer between Hy-Vee owned storefronts and the Instacart fulfillment engine, with Upshop implementing connectors that route orders to Instacart’s shopper network and fulfillment services. Operational scope covered Hy-Vee’s more than 550 retail units across eight Midwestern states, with flexibility to configure per store or region whether to use full service fulfillment or delivery only models.
Governance and rollout work emphasized configuring fulfillment model selection, defining operational handoffs between store teams and Instacart fulfillment operations, and sequencing store onboarding to match growing same day demand. Public communications from the companies state the expanded partnership is intended to increase order fulfillment capacity, expand delivery options and optimize services for Hy-Vee customers while preserving Hy-Vee’s owned storefront experience.
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Instacart | Professional Services | 3380 | $3.0B | United States | Maplebear | Instacart e-Commerce | eCommerce | 2022 | n/a |
In 2022 Instacart implemented Instacart e-Commerce, deploying the Instacart e-Commerce application on their website. The deployment uses vendor Maplebear software to provide a customer facing online storefront within the eCommerce category. The implementation centers on web delivery of ordering and storefront functions for direct consumers.
Configuration concentrated on standard eCommerce functional modules, including product and catalog management, shopping cart and checkout workflows, customer account management, pricing and promotions, and order management. The Instacart e-Commerce implementation also incorporated storefront content management and checkout orchestration to support merchandising and promotional flows.
Operational scope spans commerce operations, merchandising and marketing teams that manage catalog and promotional strategies on the website. Governance emphasizes centralized catalog and pricing controls, roles and access controls for commerce operations, and process alignment between merchandising and fulfillment functions to support the online order lifecycle.
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Publix Super Markets | Retail | 255000 | $57.5B | United States | Maplebear | Instacart e-Commerce | eCommerce | 2018 | n/a |
In 2018, Publix Super Markets implemented Instacart e-Commerce to extend its online ordering and fulfillment capabilities, aligning the deployment with the eCommerce category. The implementation positioned Instacart e-Commerce as a core channel for next day and same day orders, with availability of faster options such as 30 minute and 15 minute delivery windows in select markets.
The deployment incorporated Instacart Platform components described as Carrot Warehouses and Carrot Insights, plus digital advertising via Carrot Ads. Publix used nano fulfillment centers built with Instacart Platform to enable ultra fast delivery, and the nano fulfillment centers for Publix were explicitly not automated with robotics. Carrot Insights delivered real time tracking for orders and out of stock items, and the platform supported online advertising and digital revenue sharing for ads placed through retailer sites.
Operational integration connected Instacart e-Commerce with Publix digital storefronts and store operations across the grocer’s seven state footprint, with focused nano fulfillment rollouts in major metros including Miami and Atlanta. The model included both stand alone Carrot Warehouses managed by Instacart and nano fulfillment capacity colocated within existing Publix stores, with fulfillment carried out by the Instacart shopper network to support delivery and curbside pickup across Publix markets.
Governance and rollout emphasized an omnichannel strategy and iterative testing, as Publix and Instacart continued to test and iterate on new concepts such as scanless carts and ultra fast delivery workflows. Carrot Insights was used to generate location level sales statistics and customer buying trend signals to inform merchandising and site optimization. Publix increased sales 7% in 2021 according to the reporting in the source material, while continuing to refine operational workflows for online ordering and rapid fulfillment.
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SpartanNash | Transportation | 20000 | $9.7B | United States | Maplebear | Instacart e-Commerce | eCommerce | 2019 | n/a |
In 2019, SpartanNash implemented Instacart e-Commerce to operationalize online grocery ordering, support retail eCommerce workflows, and extend digital ordering to retail store guests and commissary customers. SpartanNash implemented Instacart e-Commerce in a program managed out of Byron Center Michigan, with responsibilities scoped to retail applications support, full life-cycle planning, and operational readiness for store and supply chain interfaces.
The implementation focused on core eCommerce capabilities including product catalog and merchandising, shopping cart and checkout flows, order management and fulfillment orchestration, and payment handling under PCI compliance. Configuration and automation work reflected the IT Technical Lead and Systems Engineer Lead responsibilities for standards, documentation, test and certification, pilot management, and on-going application operations.
Integration work emphasized wiring front-end and back-end systems together using API frameworks, either SOAP or REST, and coordinating with internal IT teams and external vendors to ensure order routing and fulfillment connectivity. Operational coverage included retail operations, marketing information systems, supply chain customers and U.S. military commissaries, with program management and cross-functional coordination to align store operations and digital channels.
Governance and operational controls were implemented through formal change management, after-hours support and disaster recovery practices, Agile delivery processes, and ongoing application maintenance and optimization. The program placed technical ownership for production issue resolution, testing certification and rollout sequencing with the retail applications support team, integrating staffing, training and performance management into the governance model.
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Wegmans Food Markets | Retail | 53000 | $12.5B | United States | Maplebear | Instacart e-Commerce | eCommerce | 2020 | n/a |
In 2020, Wegmans Food Markets implemented Instacart e-Commerce using Maplebear’s platform to provision a customer-facing online grocery storefront, the shopping cart and checkout flows, and fulfillment orchestration for digital orders. The deployment positioned Instacart e-Commerce as the retailer facing channel for online ordering while aligning with Wegmans retail and merchandising objectives, establishing the relationship between Wegmans, Instacart e-Commerce, and Wegmans business functions in eCommerce.
The implementation emphasized standard eCommerce functional modules, including catalog and product information management, pricing and promotions configuration, real-time inventory visibility for store assortment, shopping cart and payment processing, order management and routing, and fulfillment orchestration for delivery and pickup. Automation points focused on order lifecycle transitions from checkout to fulfillment, shopper assignment and delivery tracking, and digital customer account management that supports repeat purchases and order history.
Operational integrations centered on connecting the Instacart e-Commerce storefront to Wegmans operational systems and teams, specifically merchandising, store operations and fulfillment workflows, and customer service channels. Technical architecture inferred from the category aligned the platform as a cloud operated commerce layer that interfaces with store-level inventory feeds, order routing engines and fulfillment execution at store sites, while exposing shopper-facing tracking and notification capabilities.
Governance and rollout were structured as a joint product and operations collaboration between Wegmans teams and Instacart product leadership, with product management oversight coordinating catalog cadence, fulfillment windows and order routing rules. The engagement model prioritized coordinated operational procedures across merchandising, store fulfillment, and customer support to stabilize order flows and manage ongoing configuration of the Instacart e-Commerce application.
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Buyer Intent: Companies Evaluating Instacart e-Commerce
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FAQ - APPS RUN THE WORLD Instacart e-Commerce Coverage
Instacart e-Commerce is a eCommerce solution from Maplebear.
Companies worldwide use Instacart e-Commerce, from small firms to large enterprises across 21+ industries.
Organizations such as Publix Super Markets, Wegmans Food Markets, Hy-Vee, SpartanNash and Instacart are recorded users of
Instacart e-Commerce for eCommerce.
Companies using Instacart e-Commerce are most concentrated in Retail, Transportation and Professional Services, with adoption spanning over 21 industries.
Companies using Instacart e-Commerce are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Instacart e-Commerce across Americas, EMEA, and APAC.
Companies using Instacart e-Commerce range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 20%, and global enterprises with 10,000+ employees - 80%.
Customers of Instacart e-Commerce include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Instacart e-Commerce customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of eCommerce.