List of Instacart e-Commerce Customers
San Francisco, 94105, CA,
United States
Since 2010, our global team of researchers has been studying Instacart e-Commerce customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Instacart e-Commerce for eCommerce from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Instacart e-Commerce for eCommerce include: Publix Super Markets, a United States based Retail organisation with 255000 employees and revenues of $57.53 billion, Wegmans Food Markets, a United States based Retail organisation with 53000 employees and revenues of $12.50 billion, Hy-Vee, a United States based Retail organisation with 93000 employees and revenues of $12.00 billion, SpartanNash, a United States based Transportation organisation with 20000 employees and revenues of $9.73 billion, Instacart, a United States based Professional Services organisation with 3380 employees and revenues of $3.04 billion and many others.
Contact us if you need a completed and verified list of companies using Instacart e-Commerce, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Instacart e-Commerce customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Hy-Vee | Retail | 93000 | $12.0B | United States | Maplebear | Instacart e-Commerce | eCommerce | 2024 | Upshop |
In 2024, Hy-Vee integrated Instacart e-Commerce in the eCommerce category by embedding Instacart Fulfillment as a Service into its owned and operated websites and mobile applications to enable same day delivery. Upshop served as the technology partner to facilitate the API integration of Fulfillment as a Service into Hy-Vee’s e-commerce operations, and the deployment targeted online order fulfillment across Hy-Vee’s retail footprint.
The implementation centered on Instacart e-Commerce fulfillment capabilities, including full service order fulfillment where Instacart shoppers perform picking, packing and delivery, along with configurable pickup and delivery only workflows. Hy-Vee retained storefront and brand control through API based storefront integration, while Instacart’s platform provided order orchestration, fulfillment assignment and delivery orchestration as embedded capabilities within Hy-Vee’s checkout and cart systems. The integration also enabled EBT SNAP acceptance online via the Instacart App as part of the unified checkout experience.
Architecturally the integration created an API layer between Hy-Vee owned storefronts and the Instacart fulfillment engine, with Upshop implementing connectors that route orders to Instacart’s shopper network and fulfillment services. Operational scope covered Hy-Vee’s more than 550 retail units across eight Midwestern states, with flexibility to configure per store or region whether to use full service fulfillment or delivery only models.
Governance and rollout work emphasized configuring fulfillment model selection, defining operational handoffs between store teams and Instacart fulfillment operations, and sequencing store onboarding to match growing same day demand. Public communications from the companies state the expanded partnership is intended to increase order fulfillment capacity, expand delivery options and optimize services for Hy-Vee customers while preserving Hy-Vee’s owned storefront experience.
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Instacart | Professional Services | 3380 | $3.0B | United States | Maplebear | Instacart e-Commerce | eCommerce | 2022 | n/a |
In 2022 Instacart implemented Instacart e-Commerce, deploying the Instacart e-Commerce application on their website. The deployment uses vendor Maplebear software to provide a customer facing online storefront within the eCommerce category. The implementation centers on web delivery of ordering and storefront functions for direct consumers.
Configuration concentrated on standard eCommerce functional modules, including product and catalog management, shopping cart and checkout workflows, customer account management, pricing and promotions, and order management. The Instacart e-Commerce implementation also incorporated storefront content management and checkout orchestration to support merchandising and promotional flows.
Operational scope spans commerce operations, merchandising and marketing teams that manage catalog and promotional strategies on the website. Governance emphasizes centralized catalog and pricing controls, roles and access controls for commerce operations, and process alignment between merchandising and fulfillment functions to support the online order lifecycle.
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Publix Super Markets | Retail | 255000 | $57.5B | United States | Maplebear | Instacart e-Commerce | eCommerce | 2018 | n/a |
In 2018, Publix Super Markets implemented Instacart e-Commerce to extend its online ordering and fulfillment capabilities, aligning the deployment with the eCommerce category. The implementation positioned Instacart e-Commerce as a core channel for next day and same day orders, with availability of faster options such as 30 minute and 15 minute delivery windows in select markets.
The deployment incorporated Instacart Platform components described as Carrot Warehouses and Carrot Insights, plus digital advertising via Carrot Ads. Publix used nano fulfillment centers built with Instacart Platform to enable ultra fast delivery, and the nano fulfillment centers for Publix were explicitly not automated with robotics. Carrot Insights delivered real time tracking for orders and out of stock items, and the platform supported online advertising and digital revenue sharing for ads placed through retailer sites.
Operational integration connected Instacart e-Commerce with Publix digital storefronts and store operations across the grocer’s seven state footprint, with focused nano fulfillment rollouts in major metros including Miami and Atlanta. The model included both stand alone Carrot Warehouses managed by Instacart and nano fulfillment capacity colocated within existing Publix stores, with fulfillment carried out by the Instacart shopper network to support delivery and curbside pickup across Publix markets.
Governance and rollout emphasized an omnichannel strategy and iterative testing, as Publix and Instacart continued to test and iterate on new concepts such as scanless carts and ultra fast delivery workflows. Carrot Insights was used to generate location level sales statistics and customer buying trend signals to inform merchandising and site optimization. Publix increased sales 7% in 2021 according to the reporting in the source material, while continuing to refine operational workflows for online ordering and rapid fulfillment.
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Transportation | 20000 | $9.7B | United States | Maplebear | Instacart e-Commerce | eCommerce | 2019 | n/a |
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Retail | 53000 | $12.5B | United States | Maplebear | Instacart e-Commerce | eCommerce | 2020 | n/a |
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