List of Integrate Demand Acceleration Platform (DAP) Customers
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Since 2010, our global team of researchers has been studying Integrate Demand Acceleration Platform (DAP) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Integrate Demand Acceleration Platform (DAP) for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Integrate Demand Acceleration Platform (DAP) for Account Based Marketing include: Iron Mountain, a United States based Construction and Real Estate organisation with 28850 employees and revenues of $6.15 billion, Harland Clarke, a part of Vericast, a United States based Professional Services organisation with 9000 employees and revenues of $1.50 billion, Avalara, a United States based Professional Services organisation with 4700 employees and revenues of $1.20 billion, Commvault, a United States based Professional Services organisation with 2882 employees and revenues of $839.0 million, Planful, a United States based Professional Services organisation with 550 employees and revenues of $175.0 million and many others.
Contact us if you need a completed and verified list of companies using Integrate Demand Acceleration Platform (DAP), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Integrate Demand Acceleration Platform (DAP) customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Avalara | Professional Services | 4700 | $1.2B | United States | Integrate | Integrate Demand Acceleration Platform (DAP) | Account Based Marketing | 2019 | n/a |
In 2019, Avalara implemented Integrate Demand Acceleration Platform (DAP) to strengthen Account Based Marketing across its commercial organization. The Integrate Demand Acceleration Platform (DAP) was positioned to centralize lead qualification and demand orchestration, creating a single control point between marketing and sales functions.
The deployment focused on Account Based Marketing capabilities typical of the category, including lead hygiene and enrichment, lead scoring and segmentation, campaign orchestration, and automated lead routing to sales teams. Configuration emphasized rule-based qualification and segmentation to ensure consistent application of target account definitions and scoring criteria across demand generation programs.
Operational coverage centered on marketing and sales personnel, with the platform embedded into demand generation, lead qualification, and sales handoff workflows. Integrate was used to instrument qualification gates and to align marketing campaign outputs with sales intake processes, improving operational consistency without referencing specific backend systems.
Governance changes included the establishment of centralized qualification rules and routing policies to reduce noncompliant leads and streamline intake workflows between marketing and sales. The initiative delivered an explicit operational outcome, eliminating bad leads and saving Avalara 3,000 hours for marketing and sales staff as reported in the Integrate case study.
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Commvault | Professional Services | 2882 | $839M | United States | Integrate | Integrate Demand Acceleration Platform (DAP) | Account Based Marketing | 2018 | n/a |
In 2018 Commvault implemented Integrate Demand Acceleration Platform (DAP) as an Account Based Marketing solution to formalize its account-centric demand efforts. The deployment targeted Commvault marketing and sales collaboration, aligning account selection and campaign orchestration to grow deal sizes and annual revenue. The project emphasis was on embedding Account Based Marketing practices into existing demand generation workflows rather than replacing a named predecessor system.
Implementation focused on core Account Based Marketing capabilities inherent to the Integrate Demand Acceleration Platform (DAP), including account identification and targeting, lead to account mapping, orchestration of targeted demand campaigns, and campaign-level measurement and reporting. Configuration work emphasized account scoring and audience segmentation, campaign orchestration for multi-touch outreach, and a reporting model to surface account engagement signals for sales follow up. These capabilities were used to operationalize ABM playbooks across marketing and sales functions.
Governance and process changes included formalized handoffs between demand generation and field sales teams, centralized campaign governance to control account targeting and message cadence, and standardized workflows for qualifying and routing accounts into sales engagement. The case study cites increases in average deal size and yearly revenue as direct outcomes from using Integrate Demand Acceleration Platform (DAP) for Account Based Marketing, reflecting measurable commercial impact tied to the ABM deployment.
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Harland Clarke, a part of Vericast | Professional Services | 9000 | $1.5B | United States | Integrate | Integrate Demand Acceleration Platform (DAP) | Account Based Marketing | 2020 | n/a |
In 2020 Harland Clarke implemented the Integrate Demand Acceleration Platform to support Account Based Marketing and sharpen lead generation efforts. The deployment targeted marketing and partner programs, enabling the marketing organization to adopt a more proactive, results oriented and data driven approach to top of funnel demand.
The Integrate Demand Acceleration Platform was configured to streamline and cleanse leads, centralize campaign tracking, and surface analytics that quantify program performance. Functional capabilities implemented included lead cleansing workflows, campaign orchestration and tracking, and reporting for content and publisher performance to inform content strategy.
Operationally the platform enabled structured data sharing and collaborative workflows across Harland Clarke marketing, partner managers and trade publisher partners, with Integrate’s campaign services providing partner training and enablement. This collaboration established clearer quality expectations and aligned priorities between Harland Clarke and media and data partners.
Governance changes included defining campaign goals, formalizing quality standards for partner delivered leads, and creating benchmark reporting to drive ongoing program decisions. During the second quarter of 2020 and amid the pandemic Harland Clarke reported immediate improvements in demand generation, increased opportunities and sales qualified leads, and significantly improved lead processing for third party webcasts.
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Construction and Real Estate | 28850 | $6.2B | United States | Integrate | Integrate Demand Acceleration Platform (DAP) | Account Based Marketing | 2019 | n/a |
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Professional Services | 115 | $15M | United States | Integrate | Integrate Demand Acceleration Platform (DAP) | Account Based Marketing | 2018 | n/a |
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Professional Services | 550 | $175M | United States | Integrate | Integrate Demand Acceleration Platform (DAP) | Account Based Marketing | 2019 | n/a |
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Manufacturing | 48 | $62M | United Kingdom | Integrate | Integrate Demand Acceleration Platform (DAP) | Account Based Marketing | 2019 | n/a |
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Buyer Intent: Companies Evaluating Integrate Demand Acceleration Platform (DAP)
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