List of IQVIA OCE Marketing Customers
Cambridge, CB4 0WG,
United Kingdom
Since 2010, our global team of researchers has been studying IQVIA OCE Marketing customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased IQVIA OCE Marketing for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using IQVIA OCE Marketing for Marketing Automation include: Roche, a Switzerland based Life Sciences organisation with 112774 employees and revenues of $80.28 billion, AstraZeneca, a United Kingdom based Life Sciences organisation with 94300 employees and revenues of $73.98 billion, Laboratoires Thea, a France based Life Sciences organisation with 1500 employees and revenues of $751.0 million, Polpharma Group, a Netherlands based Life Sciences organisation with 190 employees and revenues of $48.0 million and many others.
Contact us if you need a completed and verified list of companies using IQVIA OCE Marketing, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The IQVIA OCE Marketing customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AstraZeneca | Life Sciences | 94300 | $74.0B | United Kingdom | IQVIA | IQVIA OCE Marketing | Marketing Automation | 2019 | n/a |
In 2019, AstraZeneca selected IQVIA OCE Marketing for an initial U.S. rollout to support Oncology and specialized medicines. IQVIA OCE Marketing is part of the broader IQVIA OCE CRM deployment and serves the companys Marketing Automation requirements across commercial functions.
The implementation concentrated on marketing orchestration capabilities, including campaign management, multichannel engagement orchestration, audience segmentation and automated engagement workflows. Module usage for marketing automation was aligned to IQVIAs omnichannel and marketing orchestration description, enabling coordinated campaign execution and centralized campaign asset and audience management.
Operational coverage targeted U.S. Oncology and specialized medicines teams and unified sales, marketing and medical functions to centralize customer engagement data and support decision making. The deployment connected engagement workflows and campaign outputs to commercial and medical activities to create a single engagement record for customer interactions.
Governance emphasis was placed on coordinating marketing, commercial and medical approval and workflow processes to manage content and campaign execution across functions. The stated outcome from the selection was improved customer engagement and improved decision making through unified omnichannel orchestration using IQVIA OCE Marketing.
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Laboratoires Thea | Life Sciences | 1500 | $751M | France | IQVIA | IQVIA OCE Marketing | Marketing Automation | 2021 | n/a |
In 2021, Laboratoires Thea deployed IQVIA OCE Marketing as its Marketing Automation platform across more than 22 markets to centralize customer-facing functions and enable coordinated omnichannel engagement with healthcare professionals. The implementation centered on IQVIA OCE Marketing and included use of IQVIA OneKey for unified customer master data to support market segmentation and multichannel outreach.
The deployment implemented standard marketing automation capabilities aligned with the Marketing Automation category, including campaign orchestration, multichannel journey management, audience segmentation, content deployment, and campaign performance reporting. Configuration emphasized reusable campaign templates and centralized asset libraries to support coordinated executions across markets while preserving localization controls for country teams.
Integrations were explicitly anchored to IQVIA OneKey for HCP and customer reference data, creating a single customer view to drive personalized interactions via IQVIA OCE Marketing. Operational scope covered customer-facing business functions across Europe, with the application positioned to support coordinated engagement strategies for medical, marketing, and sales teams working with HCPs in each market.
Governance was structured to centralize configuration and campaign governance while enabling phased market rollouts, aligning global orchestration with local compliance and content adaptation requirements. The implementation narrative focuses on centralization of customer-facing operations and orchestration of multichannel interactions through IQVIA OCE Marketing within Laboratoires Thea's European footprint.
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Polpharma Group | Life Sciences | 190 | $48M | Netherlands | IQVIA | IQVIA OCE Marketing | Marketing Automation | 2021 | n/a |
In 2021, Polpharma Group deployed IQVIA OCE Marketing across 12 Central and Eastern European countries, including Poland and Russia. The rollout targeted Marketing Automation to accelerate multi-channel digital campaign deployment and improve salesforce productivity across the region.
The implementation configured IQVIA OCE Marketing modules for CRM-connected multichannel marketing orchestration, campaign management, and HCP engagement workflows. The configuration emphasized orchestration of campaign touches and coordination between field teams and digital channels to support commercial and sales operations.
Integrations focused on CRM connectivity and multichannel orchestration to synchronize HCP records and align campaign assignments with the salesforce. Operational coverage included commercial, marketing, and sales teams across the 12 country footprint, with regional campaign scheduling and coordinated rollout plans.
Governance centered on speeding campaign rollout and improving commercial productivity, with program-level orchestration to manage cross-country execution and HCP engagement. The announced outcomes were improved salesforce productivity and faster multi-channel campaign deployment intended to boost HCP engagement and commercial productivity.
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Life Sciences | 112774 | $80.3B | Switzerland | IQVIA | IQVIA OCE Marketing | Marketing Automation | 2018 | n/a |
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