List of IQVIA OCE Marketing Customers
Linguamatics
324 Cambridge Science Park,
Cambridge, CB4 0WG,
United Kingdom
Cambridge, CB4 0WG,
United Kingdom
44 12 2365-1910
Professional Services
94
$14M
Since 2010, our global team of researchers has been studying IQVIA OCE Marketing customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased IQVIA OCE Marketing for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using IQVIA OCE Marketing for Marketing Automation include: Roche, a Switzerland based Life Sciences organisation with 112774 employees and revenues of $80.28 billion, AstraZeneca, a United Kingdom based Life Sciences organisation with 94300 employees and revenues of $73.98 billion, Laboratoires Thea, a France based Life Sciences organisation with 1500 employees and revenues of $751.0 million, Polpharma Group, a Netherlands based Life Sciences organisation with 190 employees and revenues of $48.0 million and many others.
Contact us if you need a completed and verified list of companies using IQVIA OCE Marketing, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The IQVIA OCE Marketing customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AstraZeneca | Life Sciences | 94300 | $74.0B | United Kingdom | IQVIA | IQVIA OCE Marketing | Marketing Automation | 2019 | n/a |
In 2019, AstraZeneca selected IQVIA OCE Marketing for an initial U.S. rollout to support Oncology and specialized medicines. IQVIA OCE Marketing is part of the broader IQVIA OCE CRM deployment and serves the companys Marketing Automation requirements across commercial functions.
The implementation concentrated on marketing orchestration capabilities, including campaign management, multichannel engagement orchestration, audience segmentation and automated engagement workflows. Module usage for marketing automation was aligned to IQVIAs omnichannel and marketing orchestration description, enabling coordinated campaign execution and centralized campaign asset and audience management.
Operational coverage targeted U.S. Oncology and specialized medicines teams and unified sales, marketing and medical functions to centralize customer engagement data and support decision making. The deployment connected engagement workflows and campaign outputs to commercial and medical activities to create a single engagement record for customer interactions.
Governance emphasis was placed on coordinating marketing, commercial and medical approval and workflow processes to manage content and campaign execution across functions. The stated outcome from the selection was improved customer engagement and improved decision making through unified omnichannel orchestration using IQVIA OCE Marketing.
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Laboratoires Thea | Life Sciences | 1500 | $751M | France | IQVIA | IQVIA OCE Marketing | Marketing Automation | 2021 | n/a |
In 2021, Laboratoires Thea deployed IQVIA OCE Marketing as its Marketing Automation platform across more than 22 markets to centralize customer-facing functions and enable coordinated omnichannel engagement with healthcare professionals. The implementation centered on IQVIA OCE Marketing and included use of IQVIA OneKey for unified customer master data to support market segmentation and multichannel outreach.
The deployment implemented standard marketing automation capabilities aligned with the Marketing Automation category, including campaign orchestration, multichannel journey management, audience segmentation, content deployment, and campaign performance reporting. Configuration emphasized reusable campaign templates and centralized asset libraries to support coordinated executions across markets while preserving localization controls for country teams.
Integrations were explicitly anchored to IQVIA OneKey for HCP and customer reference data, creating a single customer view to drive personalized interactions via IQVIA OCE Marketing. Operational scope covered customer-facing business functions across Europe, with the application positioned to support coordinated engagement strategies for medical, marketing, and sales teams working with HCPs in each market.
Governance was structured to centralize configuration and campaign governance while enabling phased market rollouts, aligning global orchestration with local compliance and content adaptation requirements. The implementation narrative focuses on centralization of customer-facing operations and orchestration of multichannel interactions through IQVIA OCE Marketing within Laboratoires Thea's European footprint.
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Polpharma Group | Life Sciences | 190 | $48M | Netherlands | IQVIA | IQVIA OCE Marketing | Marketing Automation | 2021 | n/a |
In 2021, Polpharma Group deployed IQVIA OCE Marketing across 12 Central and Eastern European countries, including Poland and Russia. The rollout targeted Marketing Automation to accelerate multi-channel digital campaign deployment and improve salesforce productivity across the region.
The implementation configured IQVIA OCE Marketing modules for CRM-connected multichannel marketing orchestration, campaign management, and HCP engagement workflows. The configuration emphasized orchestration of campaign touches and coordination between field teams and digital channels to support commercial and sales operations.
Integrations focused on CRM connectivity and multichannel orchestration to synchronize HCP records and align campaign assignments with the salesforce. Operational coverage included commercial, marketing, and sales teams across the 12 country footprint, with regional campaign scheduling and coordinated rollout plans.
Governance centered on speeding campaign rollout and improving commercial productivity, with program-level orchestration to manage cross-country execution and HCP engagement. The announced outcomes were improved salesforce productivity and faster multi-channel campaign deployment intended to boost HCP engagement and commercial productivity.
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Roche | Life Sciences | 112774 | $80.3B | Switzerland | IQVIA | IQVIA OCE Marketing | Marketing Automation | 2018 | n/a |
In 2018 Roche's pharmaceuticals division began a multi year rollout of IQVIA OCE Marketing as part of a broader adoption of IQVIA’s Technologies suite. IQVIA OCE Marketing was deployed as the Marketing Automation component alongside OCE Sales, Organization Manager, Master Data Management MDM, and ePromo to support commercial engagement across more than 100 markets for roughly 14,000 users.
The implementation configured OCE Marketing to enable orchestrated customer engagement workflows that link campaign orchestration, promotional content delivery, and activity tracking across field teams. The suite deployment included configuration of ePromo for regulated promotional content workflows, MDM for unified master records and reference data stewardship, and Organization Manager for account and territory alignment, reflecting typical Marketing Automation and commercial operations patterns in life sciences.
Architecturally the deployment was built on industry leading platforms, with Salesforce.com serving as the CRM backbone, Mulesoft providing integration middleware, Amazon Web Services and Heroku providing hosting and platform services, and Box handling content repository needs. This platform mix was used to connect marketing, sales, medical science liaisons, and account management systems, enabling data synchronization and campaign orchestration across regional systems and channels.
Under a multi year agreement Roche Pharma structured the rollout as a global program to centralize commercial engagement capabilities and support cross functional processes. Governance emphasis included MDM driven data governance and common campaign orchestration standards to better inform commercial decisions and drive more meaningful customer engagement without presuming specific outcomes beyond stated strategic objectives.
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Buyer Intent: Companies Evaluating IQVIA OCE Marketing
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FAQ - APPS RUN THE WORLD IQVIA OCE Marketing Coverage
IQVIA OCE Marketing is a Marketing Automation solution from IQVIA.
Companies worldwide use IQVIA OCE Marketing, from small firms to large enterprises across 21+ industries.
Organizations such as Roche, AstraZeneca, Laboratoires Thea and Polpharma Group are recorded users of
IQVIA OCE Marketing for Marketing Automation.
Companies using IQVIA OCE Marketing are most concentrated in Life Sciences, with adoption spanning over 21 industries.
Companies using IQVIA OCE Marketing are most concentrated in Switzerland, United Kingdom and France, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of IQVIA OCE Marketing across Americas, EMEA, and APAC.
Companies using IQVIA OCE Marketing range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 25%, large organizations with 1,001-10,000 employees - 25%, and global enterprises with 10,000+ employees - 50%.
Customers of IQVIA OCE Marketing include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified IQVIA OCE Marketing customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.