List of Iterable Email Marketing Customers
San Francisco, 94105, CA,
United States
Since 2010, our global team of researchers has been studying Iterable Email Marketing customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Iterable Email Marketing for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Iterable Email Marketing for Marketing Automation include: Instacart, a United States based Professional Services organisation with 3380 employees and revenues of $3.04 billion, Domestika, a United States based Media organisation with 1200 employees and revenues of $330.0 million, Wealthfront, a United States based Banking and Financial Services organisation with 350 employees and revenues of $90.0 million and many others.
Contact us if you need a completed and verified list of companies using Iterable Email Marketing, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Iterable Email Marketing customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Domestika | Media | 1200 | $330M | United States | Iterable | Iterable Email Marketing | Marketing Automation | 2021 | n/a |
In 2021, Domestika implemented Iterable Email Marketing for Marketing Automation to centralize B2C email and cross channel campaign orchestration. The rollout was driven by the CRM Tech Team Manager and coordinated across IT, Product, and Data to embed Iterable Email Marketing into the company CRM and marketing operations.
The implementation emphasized segmentation and audiences generation, marketing automation workflows for cross channel plans, and template customization across different channels. Functional capabilities configured included campaign orchestration, audience segmentation, personalization data ingestion, deliverability health monitoring, and reporting dashboards and KPIs.
Integrations explicitly included HubSpot for CRM and campaign synchronization, and data integration processes were built to feed recommendation and communications personalization systems. Automated data pipelines and audience exports were established to support coordinated campaigns across email and other channels, with Data and Product teams owning integration logic and schema mapping.
Governance and rollout were organized through the CRM Tech Team Manager, with project coordination for segmentation, audience generation, and marketing automation plans. Operational scope covered B2C Marketing, CRM, IT, Product, and Data teams, and delivery items included templates setup, automation orchestration, reporting dashboards, and ongoing email deliverability health monitoring.
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Instacart | Professional Services | 3380 | $3.0B | United States | Iterable | Iterable Email Marketing | Marketing Automation | 2020 | n/a |
In 2020, Instacart implemented Iterable Email Marketing to support Marketing Automation for its Shopper CRM and lifecycle engagement programs. The deployment targeted shopper lifecycle and retention use cases and was positioned to manage email, push, SMS and in-app messaging channels for North American customers, working closely with Product, Engineering, Creative and Data Science stakeholders.
Iterable Email Marketing was configured to run automated and personalized email programs, complex journeys and event-driven triggers, using static and dynamic content to enable segmentation, list management and deliverability controls. The implementation emphasized a rigorous testing agenda with A/B and content tests, HTML and CSS email build and debug workflows, and end-to-end campaign orchestration from requirements and creative to monitoring and reporting.
Operational integration focused on ingesting shopper behavioral signals and high-volume grocery data updates to support targeted offers and coupon delivery, with Engineering providing event instrumentation and Data Science enabling experimentation and measurement. Governance rested with the Shopper CRM and Engagement Marketing teams, who owned strategy, campaign setup, segmentation logic and deployment cadence, and coordinated cross-functional signoffs to ensure accurate execution of complex personalization logic.
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Wealthfront | Banking and Financial Services | 350 | $90M | United States | Iterable | Iterable Email Marketing | Marketing Automation | 2020 | n/a |
In 2020, Wealthfront implemented Iterable Email Marketing. Wealthfront implemented Iterable Email Marketing, a Marketing Automation solution, to centralize CRM and lifecycle marketing execution across email, in-app, and push channels and to support customer onboarding, engagement, retention, and upsell workflows.
The implementation focused on campaign orchestration and lifecycle journey configuration, with delivered capabilities including journey builder style automation, audience segmentation and targeting, template and creative asset management, personalization variables, and experimentation such as A/B testing and send optimization. Measurement and reporting modules were configured to support campaign-level analytics and funnel attribution consistent with a marketing automation usage model.
Operational ownership spanned Product Marketing, Growth, Creative, and Paid Marketing teams, with the CRM and Lifecycle Marketing Lead responsible for day-to-day campaign execution, creative development oversight, vendor management, and reporting. The deployment covered cross-channel lifecycle programs tied to product launches, lead nurture, new client onboarding, ecosystem adoption, and milestone communications across Wealthfront's U.S. operations.
Governance included defining a CRM strategy, establishing a test plan and measurement framework, and building processes for ongoing experimentation and tool optimization. Wealthfront structured rollout and operational governance to include vendor management of external CRM partners and internal team growth, with the CRM function accountable for measurement, tooling optimization, and execution workflows.
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Buyer Intent: Companies Evaluating Iterable Email Marketing
- Vanderbilt University, a United States based Education organization with 4470 Employees
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