List of itracMarketer Customers
Toronto, M4L 2C1, ON,
Canada
Since 2010, our global team of researchers has been studying itracMarketer customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased itracMarketer for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using itracMarketer for Marketing Automation include: Scotiabank, a Canada based Banking and Financial Services organisation with 86746 employees and revenues of $24.55 billion, Bayshore HealthCare, a Canada based Healthcare organisation with 13500 employees and revenues of $3.38 billion, OpenRoad Auto, a Canada based Automotive organisation with 2500 employees and revenues of $2.00 billion, Energir, a Canada based Oil, Gas and Chemicals organisation with 2337 employees and revenues of $1.98 billion, Scotiabank UK, a United Kingdom based Banking and Financial Services organisation with 355 employees and revenues of $484.0 million and many others.
Contact us if you need a completed and verified list of companies using itracMarketer, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The itracMarketer customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Altus Group | Professional Services | 1900 | $402M | Canada | itracMarketer | itracMarketer | Marketing Automation | 2020 | n/a |
In 2020, Altus Group implemented itracMarketer on its website. The deployment positions itracMarketer as the principal Marketing Automation platform supporting marketing, digital and demand generation functions.
The implementation embeds itracMarketer scripts on the corporate website to enable category aligned capabilities including lead capture, email campaign orchestration, segmentation, landing page management and behavioral tracking, configured to support marketing workflows and contact lifecycle management. Operational scope focuses on web channel instrumentation and centralized campaign operations within Altus Group marketing, with governance adapted to campaign approval, list segmentation and consent management. The implementation follows standard Marketing Automation architecture patterns, relying on site level instrumentation and platform orchestration to feed marketing processes and reporting.
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Bayshore HealthCare | Healthcare | 13500 | $3.4B | Canada | itracMarketer | itracMarketer | Marketing Automation | 2020 | n/a |
In 2020, Bayshore HealthCare implemented itracMarketer on their website, deploying the Marketing Automation solution to support digital engagement across its Canadian web presence. itracMarketer was provisioned to centralize web-based campaign orchestration for marketing and communications functions.
Deployment involved embedding itracMarketer tracking scripts and web forms into the public website to enable behavioral tracking, lead capture, and email campaign triggers. Configuration focused on campaign automation workflows, audience segmentation, and template driven email delivery consistent with core Marketing Automation capabilities. The implementation emphasized client side web instrumentation and campaign scheduling tied to site interactions.
Operational ownership was aligned with Bayshore HealthCare marketing and digital teams for campaign management, content updates, and audience segmentation. Governance considerations included consent management and data use controls appropriate for a healthcare organization, alongside processes for maintaining tagging and form validation on the site. The itracMarketer implementation links Bayshore HealthCare Marketing Automation to web engagement and ongoing marketing operations.
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Emco Corporation | Distribution | 20 | $2M | Canada | itracMarketer | itracMarketer | Marketing Automation | 2022 | n/a |
In 2022, Emco Corporation deployed itracMarketer as its Marketing Automation application on its corporate website. The implementation centered on embedding itracMarketer scripts and form handlers into site pages to enable web tracking, lead capture forms, and email campaign orchestration. Emco Corporation uses itracMarketer for website driven Marketing Automation to support marketing and demand generation activities.
Configuration work focused on campaign templates, list segmentation, automated email sequencing, and web form processing, scaled to a 20 person distribution business. The deployment architecture follows a SaaS, website integrated model with contact data and event streams centralized in itracMarketer for operational use by the marketing team. Governance responsibilities were assigned to internal marketing personnel to manage lists, templates, and campaign workflows.
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Energir | Oil, Gas and Chemicals | 2337 | $2.0B | Canada | itracMarketer | itracMarketer | Marketing Automation | 2021 | n/a |
In 2021, Energir deployed itracMarketer on its website to establish Marketing Automation capabilities for web-based customer engagement. The itracMarketer implementation concentrated on server-side and client-side web tracking, on-site lead capture through embedded forms, and campaign orchestration features typical of Marketing Automation platforms.
The deployment scope centered on the corporate website and the Digital Marketing and Communications function, with implementation work focused on tagging pages, standardizing web-to-marketing workflows, and enabling marketer access to segmentation, automated email flows, and engagement analytics in itracMarketer. Governance emphasized phased tagging and permissioned campaign management to align web capture with internal marketing processes, and the configuration prioritized campaign templates, form lifecycle handling, and behavioral tracking modules available in itracMarketer.
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Haines Jones & Cadbury | Distribution | 10 | $1M | Canada | itracMarketer | itracMarketer | Marketing Automation | 2023 | n/a |
In 2023, Haines Jones & Cadbury deployed itracMarketer as its Marketing Automation solution on its corporate website. The implementation embeds itracMarketer tracking scripts and on-site form capture to support lead capture and automated communications for the Canadian distribution company with 10 employees. This configuration positions itracMarketer to manage contact profiling, behavior-based segmentation, and campaign execution tied directly to website interactions.
Configuration emphasized web-to-email workflows, template-driven campaign management, and tracking-based audience segmentation, reflecting core Marketing Automation capabilities. The deployment follows a cloud-delivered architecture pattern with admin access scoped to marketing and sales personnel, centralized campaign governance, and lightweight operational workflows appropriate for a small organization. Control processes focus on template approval, form publishing, and list hygiene procedures to maintain data quality and compliance.
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Professional Services | 20 | $2M | Canada | itracMarketer | itracMarketer | Marketing Automation | 2022 | n/a |
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Manufacturing | 410 | $60M | Canada | itracMarketer | itracMarketer | Marketing Automation | 2020 | n/a |
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Automotive | 20 | $4M | Canada | itracMarketer | itracMarketer | Marketing Automation | 2020 | n/a |
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Automotive | 2500 | $2.0B | Canada | itracMarketer | itracMarketer | Marketing Automation | 2025 | n/a |
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Automotive | 28 | $5M | Canada | itracMarketer | itracMarketer | Marketing Automation | 2020 | n/a |
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Buyer Intent: Companies Evaluating itracMarketer
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