List of Kameleoon Customers
Paris, 75009,
France
Since 2010, our global team of researchers has been studying Kameleoon customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Kameleoon for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Kameleoon for Marketing Analytics include: Lidl, a Germany based Retail organisation with 376000 employees and revenues of $134.22 billion, Bank West BnP Paribas, a France based Banking and Financial Services organisation with 178000 employees and revenues of $76.46 billion, Renault Group, a France based Automotive organisation with 170000 employees and revenues of $54.68 billion, Renault Retail Group, a France based Automotive organisation with 160000 employees and revenues of $48.63 billion, Auchan France, a France based Retail organisation with 163098 employees and revenues of $36.27 billion and many others.
Contact us if you need a completed and verified list of companies using Kameleoon, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Kameleoon customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Absolut Bank Russia | Banking and Financial Services | 2600 | $617M | Russia | Kameleoon | Kameleoon | Marketing Analytics | 2019 | n/a | In 2019, Absolut Bank Russia implemented Kameleoon on its public website. The Kameleoon implementation serves as the bank's Marketing Analytics platform to support digital marketing, onsite experimentation, and customer experience management across web channels. Deployment is website-focused, with client-side tagging and experimentation scripts embedded in site pages to capture visitor behavior for testing and personalization. Configuration leverages core Marketing Analytics capabilities including A/B testing, multivariate experimentation, visitor segmentation, personalization rules, and analytics instrumentation to feed reporting and experimentation workflows. Integrations are implemented through the bank's web analytics and tag management layers, and the solution is operated by digital marketing and product teams for campaign optimization and content targeting. Governance follows standard experiment lifecycle controls, with test planning, QA, targeting rules, and staged rollouts to production. This establishes the relationship between Absolut Bank Russia, Kameleoon, Marketing Analytics and the bank's digital marketing and customer experience functions. | |
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Adecco Medical | Healthcare | 350 | $292M | France | Kameleoon | Kameleoon | Marketing Analytics | 2018 | n/a | In 2018 Adecco Medical deployed Kameleoon on its public website as a Marketing Analytics solution to support digital candidate engagement and on-site experience optimization. Adecco Medical applied Kameleoon to the recruitment and service pages hosted on its France domain, positioning Kameleoon as the primary web experimentation and personalization layer for digital marketing and candidate acquisition functions. The implementation centered on client-side experimentation and personalization capabilities, using Kameleoon to deliver A/B and multivariate testing, visitor segmentation, and real-time content targeting. Configuration work included experiment setup, audience rule definition, and campaign activation through the Kameleoon console, aligned with standard marketing analytics workflows for test lifecycle management and result validation. Kameleoon was implemented directly in the site front-end, running in-browser variations and personalization rules that altered content delivery without server-side changes. The deployment approach supported integration with the site tagging and analytics instrumentation already on the pages, enabling experiment data and behavioral signals to be captured for analysis and reporting within marketing operations. Governance for the Kameleoon rollout emphasized test approval workflows and coordination between digital marketing and web operations, with documented procedures for experiment QA and staged activation. The configuration and operational model focused on enabling marketing and candidate experience teams to run iterative experiments while maintaining control over customer facing content and release cadence. | |
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Aeroport Deauville Normandie France | Transportation | 27 | $2M | France | Kameleoon | Kameleoon | Marketing Analytics | 2016 | n/a | In 2016 Aeroport Deauville Normandie France implemented Kameleoon for Marketing Analytics on its public website to enable on-site experimentation and personalization. The deployment centers on the Kameleoon application and targets web visitor experience with experimentation capabilities embedded in the site. Kameleoon was configured to run core Marketing Analytics workflows including A/B testing, multivariate testing, behavioral segmentation, and onsite personalization campaigns. The implementation leverages Kameleoon’s campaign management and visual editor capabilities to define experiments, allocate traffic, and manage variant content without heavy developer intervention. The architecture is implemented on the airport website using client side delivery of Kameleoon scripts to execute experiments and personalization in-browser, with configuration managed through the Kameleoon console. Operational ownership sits with the airport digital and marketing function, which uses the platform to iterate on pages that support passenger information, service offers, and online customer interactions. Governance for the rollout included establishment of testing workflows, campaign approval rules, and a cadence for publishing experiments to the live site. The setup emphasizes controlled experiment scheduling and visitor segmentation to align Marketing Analytics activity with site editorial processes and regulatory considerations for web data handling. | |
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Insurance | 3000 | $2.4B | France | Kameleoon | Kameleoon | Marketing Analytics | 2025 | n/a |
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Insurance | 15000 | $9.0B | France | Kameleoon | Kameleoon | Marketing Analytics | 2017 | n/a |
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Professional Services | 450 | $100M | France | Kameleoon | Kameleoon | Marketing Analytics | 2013 | n/a |
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Media | 30 | $3M | Taiwan | Kameleoon | Kameleoon | Marketing Analytics | 2023 | n/a |
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Media | 2400 | $151M | France | Kameleoon | Kameleoon | Marketing Analytics | 2023 | n/a |
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Insurance | 1000 | $250M | France | Kameleoon | Kameleoon | Marketing Analytics | 2021 | n/a |
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Communications | 800 | $235M | France | Kameleoon | Kameleoon | Marketing Analytics | 2023 | n/a |
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Buyer Intent: Companies Evaluating Kameleoon
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