List of Kerridge CRM Customers
Klipboard United Kingdom
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United Kingdom
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Professional Services
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$3M
Since 2010, our global team of researchers has been studying Kerridge CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Kerridge CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Kerridge CRM for CRM include: Lookers Plc, a United Kingdom based Automotive organisation with 6030 employees and revenues of $5.48 billion, SIG plc, a United Kingdom based Manufacturing organisation with 7000 employees and revenues of $3.57 billion, Perrys, a United Kingdom based Automotive organisation with 1390 employees and revenues of $1.03 billion, Donnelly Group, a United Kingdom based Automotive organisation with 700 employees and revenues of $366.0 million, Al Ghandi Auto, a United Arab Emirates based Retail organisation with 1000 employees and revenues of $300.0 million and many others.
Contact us if you need a completed and verified list of companies using Kerridge CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Kerridge CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Al Ghandi Auto | Retail | 1000 | $300M | United Arab Emirates | Kerridge Commercial Systems Limited | Kerridge CRM | CRM | 2012 | n/a |
In 2012, Al Ghandi Auto implemented Kerridge CRM. The Kerridge CRM deployment in the CRM category was focused on dealer service, parts, warranty and customer engagement functions across its United Arab Emirates operations.
Implementation encompassed Service Management, Warranty Management, Recall campaign administration, Training Administration, ISO Internal Auditor functions, Service Reports, SSS/CSI Analysis, Bonus/Incentive Program Administration and Standards Programs including Service & Parts Excellence program, GM Difference, Retail Standards Program and BDC. Kerridge CRM was configured to manage recall workflows, warranty claim tracking and consolidated service reporting, and to administer training and internal audit activities for service and parts teams.
The implementation integrated with DMS and backend systems identified by the organization, including Incadea, Kerridge Autoline, AS400 and Telnet, and operated as an advanced user of a Global Warranty Management system. These integrations supported synchronization of service jobs, parts data and warranty claim exchanges between Kerridge CRM and dealer management systems, enabling coordinated recall notifications and centralized service reporting across sites.
Governance and process controls were established to support Standards Programs and Bonus/Incentive Program Administration, with the CRM used to instrument service performance, training administration and ISO internal audit workflows. DMS Key User responsibilities were embedded into operational governance to maintain data integrity between Kerridge CRM and the dealer systems.
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Audi Kilkenny | Automotive | 15 | $5M | Ireland | Kerridge Commercial Systems Limited | Kerridge CRM | CRM | 2015 | n/a |
In 2015, Audi Kilkenny implemented Kerridge CRM in the CRM category. The deployment was a single-site dealership implementation at Audi Kilkenny in Kilkenny, Ireland, used by sales and marketing administrators and front-office staff to manage customer interactions and vehicle order workflows.
Kerridge CRM provided customer record management, lead and pipeline tracking, contact handling for phone and showroom engagements, and operational workflows for vehicle taxing and registration of new ordered vehicles, as well as daily receipts and cash posting allocations. The Kerridge CRM operated alongside the Kerridge dealership system from Kerridge Commercial Systems Limited, consolidating sales and marketing activities with dealer transaction administration and supporting sales, marketing, and finance-adjacent administrative functions.
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Berry Croydon MINI | Automotive | 350 | $40M | United Kingdom | Kerridge Commercial Systems Limited | Kerridge CRM | CRM | 2011 | n/a |
In 2011, Berry Croydon MINI implemented Kerridge CRM. Berry Croydon MINI used Kerridge CRM as the CRM for dealership sales and finance workflows at its Croydon, United Kingdom location, with deployment focused on the dealership sales desk and sales executives handling both new and used vehicle enquiries.
The implementation centered on enquiry and lead management, specification configuration including SA3 option handling, and order management tracking through invoicing and delivery. Functional capabilities documented include test drive scheduling, finance processing workflows such as deposit handling, finance quote generation, document printing and signing, and pre-arranged payout handling on agreements. Customer lifecycle touchpoints were managed through a diary system inside Kerridge CRM to enforce follow-ups at one day, six month, and one year intervals.
Operational coverage included Sales Executives and front-line sales staff, with business functions impacted including new vehicle sales, used vehicle sales, and finance administration. Governance practices were embedded in sales operations via diary-driven follow-up cadence and in-line order to cash activities within the CRM. The record reflects Kerridge CRM as the primary CRM supporting Berry Croydon MINI sales and finance processes during the 2011 period.
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Donnelly Group | Automotive | 700 | $366M | United Kingdom | Kerridge Commercial Systems Limited | Kerridge CRM | CRM | 2014 | n/a |
In 2014 Donnelly Group implemented Kerridge CRM to consolidate customer-facing processes within its automotive retail operations. Kerridge CRM, categorized as CRM, was introduced to support sales and aftersales business functions across the dealership network.
The implementation emphasized core CRM modules including centralized customer records, contact management, opportunity and sales pipeline tracking, and service history capture. Configuration reflected dealership workflows, capturing vehicle appraisal and valuation notes, stock organisation activities, and sales executive processes for demonstrating, negotiating and upselling finance, paint protection, insurance, extended warranty and service plans.
Operational coverage targeted sales and aftersales teams, aligning customer touchpoints from initial enquiry through post-sale service and support. The Kerridge CRM deployment formalised role-based workflows for sales executives and aftersales staff, enabling consistent capture of buying cues and customer information to inform follow-up and retention activities.
Governance measures focused on standardising data capture, defining contact ownership, and unifying opportunity stages to reduce siloed information between sales, stock management and service functions. Configuration and process changes were positioned to embed CRM-driven workflows into day-to-day dealership operations to improve consistency of customer engagement.
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Easby Electronics, part of Easby Group | Distribution | 35 | $4M | United Kingdom | Kerridge Commercial Systems Limited | Kerridge CRM | CRM | 2016 | n/a |
In 2016 Easby Electronics implemented Kerridge CRM, deploying the Kerridge CRM module as part of its K8 application footprint. The move placed Kerridge CRM in the CRM category to centralize customer records and support business development and sales processes for the UK distributor of passive electronic components and electromechanical parts.
The implementation emphasized the fully integrated CRM module, configured for account management, sales opportunity tracking and customer communications. The company had previously installed Open Database Compliance (ODBC), and that capability was leveraged to automate order acknowledgements to customers, route purchase orders to suppliers, and provide a direct link to the barcode labelling system.
Operational coverage included commercial sales, customer service, purchasing and warehouse labeling and ecommerce channels, with fully functional integrated ecommerce facilities noted as part of the environment. The K8 graphical user interface was configured for intuitive use across roles, enabling efficient transaction processing and order handling within the CRM driven workflows.
Governance and supplier relationship were explicit parts of the implementation, with Easby Electronics describing its ongoing alliance with Kerridge Commercial Systems as a strategic working partnership and citing continued K8 research and development as enabling system evolution. Reported benefits included fully integrated applications across business areas, system support for customer commitments, ecommerce capabilities that save time and boost sales, and an intuitive GUI that raises standards for users.
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Automotive | 120 | $22M | Ireland | Kerridge Commercial Systems Limited | Kerridge CRM | CRM | 2015 | n/a |
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Automotive | 150 | $145M | Ireland | Kerridge Commercial Systems Limited | Kerridge CRM | CRM | 2015 | n/a |
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Automotive | 6030 | $5.5B | United Kingdom | Kerridge Commercial Systems Limited | Kerridge CRM | CRM | 2010 | n/a |
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Automotive | 1390 | $1.0B | United Kingdom | Kerridge Commercial Systems Limited | Kerridge CRM | CRM | 2014 | n/a |
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Manufacturing | 7000 | $3.6B | United Kingdom | Kerridge Commercial Systems Limited | Kerridge CRM | CRM | 2015 | n/a |
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Buyer Intent: Companies Evaluating Kerridge CRM
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Kerridge CRM. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Kerridge CRM for CRM include:
- Mount Allison University, a Canada based Education organization with 3 Employees
- Euxton Tiles, a United Kingdom based Retail company with 32 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
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Mount Allison University | Education | 3 | $1M | Canada | 2025-04-24 |
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Euxton Tiles | Retail | 32 | $8M | United Kingdom | 2024-11-13 |
FAQ - APPS RUN THE WORLD Kerridge CRM Coverage
Kerridge CRM is a CRM solution from Kerridge Commercial Systems Limited.
Companies worldwide use Kerridge CRM, from small firms to large enterprises across 21+ industries.
Organizations such as Lookers Plc, SIG plc, Perrys, Donnelly Group and Al Ghandi Auto are recorded users of
Kerridge CRM for CRM.
Companies using Kerridge CRM are most concentrated in Automotive, Manufacturing and Retail, with adoption spanning over 21 industries.
Companies using Kerridge CRM are most concentrated in United Kingdom and United Arab Emirates, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Kerridge CRM across Americas, EMEA, and APAC.
Companies using Kerridge CRM range from small businesses with 0-100 employees - 27.27%, to mid-sized firms with 101-1,000 employees - 45.45%, large organizations with 1,001-10,000 employees - 27.27%, and global enterprises with 10,000+ employees - 0%.
Customers of Kerridge CRM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Kerridge CRM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of CRM.