List of LatentView MARKEE Customers
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Since 2010, our global team of researchers has been studying LatentView MARKEE customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased LatentView MARKEE for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using LatentView MARKEE for Marketing Analytics include: Microsoft, a United States based Professional Services organisation with 221000 employees and revenues of $243.00 billion, PepsiCo, a United States based Consumer Packaged Goods organisation with 319000 employees and revenues of $91.85 billion, Mondelez International, a United States based Consumer Packaged Goods organisation with 91000 employees and revenues of $36.02 billion and many others.
Contact us if you need a completed and verified list of companies using LatentView MARKEE, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The LatentView MARKEE customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Microsoft | Professional Services | 221000 | $243.0B | United States | LatentView Analytics | LatentView MARKEE | Marketing Analytics | 2025 | n/a |
In 2025 Microsoft implemented LatentView MARKEE in the United States to extend its marketing measurement and customer analytics capability. LatentView has an established engagement history with Microsoft on digital and customer analytics, and the deployment uses LatentView MARKEE as a Marketing Analytics application to support marketing measurement and product-marketing decisioning.
The implementation centers on marketing measurement, campaign analytics, attribution modeling and customer segmentation capabilities, with analytics dashboards and reporting to operationalize insights for product-marketing stakeholders. LatentView MARKEE was applied to deliver data ingestion, modeling and visualization workflows typical of Marketing Analytics solutions, consolidating digital and customer signals into actionable measurement outputs.
Operational coverage focused on Microsoft marketing and product-marketing teams in the United States, aligning analytics outputs to marketing measurement and product decision workflows. The work integrated into Microsoft digital and customer analytics practices to enable shared reporting and cross team consumption by marketing analytics, product marketing and customer insights groups.
Governance and detailed rollout plans are not publicly documented and specific configuration details for LatentView MARKEE at Microsoft are not available. The engagement delivered insights intended to improve marketing measurement and product-marketing decisions, consistent with LatentView Analytics’ stated role in supplying marketing and customer analytics to large technology clients.
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Mondelez International | Consumer Packaged Goods | 91000 | $36.0B | United States | LatentView Analytics | LatentView MARKEE | Marketing Analytics | 2025 | n/a |
In 2025, Mondelez International began using LatentView MARKEE in the United States to augment its Marketing Analytics capabilities. LatentView has provided marketing and customer analytics support to Mondelez International in the United States, and LatentView MARKEE usage is inferred from LatentView product marketing and its consumer packaged goods client relationships.
The implementation focused on Marketing Analytics workflows, with configuration aligned to campaign measurement, consumer segmentation, attribution modeling, and centralized reporting and visualization. LatentView MARKEE was positioned to support both descriptive dashboards and predictive analytics, using model orchestration and automated scoring consistent with enterprise marketing analytics practices.
Operationally the deployment covered marketing and consumer insights teams in the United States, ingesting advertising campaign data, first party customer data and retail sales feeds to create unified consumer profiles and campaign performance datasets. Data orchestration and ETL processes were organized to feed the MARKEE analytical layer, enabling analytics-to-activation handoffs into media planning and audience targeting workflows.
Governance emphasized centralized analytics stewardship and cross functional collaboration between brand marketing and insights groups, with phased adoption across brands and campaign types in the United States. Configuration and operating procedures targeted reproducible measurement, model governance, and standardized reporting to support consistent campaign effectiveness and consumer insight generation.
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PepsiCo | Consumer Packaged Goods | 319000 | $91.9B | United States | LatentView Analytics | LatentView MARKEE | Marketing Analytics | 2025 | n/a |
In 2025, PepsiCo implemented LatentView MARKEE for Marketing Analytics in the United States, engaging LatentView Analytics to support marketing and digital analytics workstreams. The deployment concentrated on optimizing campaign planning, measurement, and digital-channel performance across PepsiCo marketing functions in the United States.
LatentView MARKEE was configured to deliver campaign measurement and digital channel performance capabilities, including interactive dashboards, audience segmentation, and predictive modeling workflows typical of Marketing Analytics platforms. Configuration work emphasized data ingestion and model orchestration to enable recurring reporting and analytical scenarios used by media planning and campaign teams.
Operational coverage centered on PepsiCo marketing and media planning groups within the United States, with the application instrumented to consume digital channel telemetry and campaign metadata from PepsiCo marketing sources. The implementation aligned LatentView MARKEE outputs with existing campaign planning cycles and reporting cadences to support centralized analytic consumption by brand and category teams.
Governance focused on embedding analytics outputs into marketing decision workflows, establishing model review and data quality checkpoints, and rolling out capabilities in phases to prioritize high value campaign measurement use cases. Implementation governance and configuration were handled by LatentView Analytics in collaboration with PepsiCo marketing stakeholders to operationalize Measurement and digital-channel performance use cases under the Marketing Analytics program.
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