List of LeanData Matching Customers
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United States
Since 2010, our global team of researchers has been studying LeanData Matching customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased LeanData Matching for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using LeanData Matching for Account Based Marketing include: Toast, a United States based Professional Services organisation with 5700 employees and revenues of $4.96 billion, Zoom Communications, a United States based Professional Services organisation with 7412 employees and revenues of $4.67 billion, Snowflake, a United States based Professional Services organisation with 8769 employees and revenues of $3.63 billion, Pure Storage, a United States based Professional Services organisation with 6000 employees and revenues of $3.17 billion, Nutanix, a United States based Professional Services organisation with 7800 employees and revenues of $2.54 billion and many others.
Contact us if you need a completed and verified list of companies using LeanData Matching, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The LeanData Matching customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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6sense | Professional Services | 1200 | $280M | United States | LeanData | LeanData Matching | Account Based Marketing | 2020 | n/a | In 2020, 6sense implemented LeanData Matching as part of its Account Based Marketing operations to improve lead to account alignment and routing. The implementation paired LeanData Matching with LeanData Routing and integrated directly with the 6sense platform to establish deterministic matching, account resolution, and automated assignment of inbound leads to account owners. LeanData Matching was configured to operate as the system of record for lead to account matching and to drive routing rules across the revenue stack. Configuration focused on match rules, conflict resolution, and routing logic to support account-centric qualification, and automation was used to reduce manual handoffs and accelerate assignment to SDR and AE workflows. The deployment integrated LeanData Matching with the 6sense platform, enabling the platform's intent and account data to inform matching decisions and routing outcomes. Operational scope covered marketing operations and sales engagement workflows, aligning demand capture to account teams and tightening lead acceptance and follow up processes. Governance changes included updated routing policies and SLAs to reflect account-based matching, and process ownership was shifted to centralized revenue operations to maintain match rules and routing logic. As stated by the customer, using LeanData Matching and Routing with the 6sense platform increased pipeline by 60 percent, enabling 6sense to work more opportunities and increase their odds of winning. | |
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Applause | Professional Services | 400 | $200M | United States | LeanData | LeanData Matching | Account Based Marketing | 2018 | n/a | In 2018, Applause implemented LeanData Matching as part of its Account Based Marketing efforts, deploying LeanData Matching to centralize lead to account resolution and ownership routing. The initial deployment focused on automated matching of inbound leads to existing account owners and configuration of assignment rules to align sales ownership with account records. The implementation emphasized lead-to-account matching, automated lead routing workflows, and centralized routing governance to reduce conflicting ownership. Governance changes included standardizing assignment rules and operationalizing the matching algorithm within sales operations and account owner workflows, with the explicit outcome of preventing conflicting lead and account ownership issues arising from incorrect assignments. | |
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AuditBoard | Professional Services | 600 | $200M | United States | LeanData | LeanData Matching | Account Based Marketing | 2020 | n/a | In 2020, AuditBoard implemented LeanData Matching as a core component of its Account Based Marketing stack to automate lead to account resolution. The deployment emphasized automated fuzzy matching to align inbound leads with existing accounts, providing a single deterministic mapping layer that supports both sales engagement and marketing orchestration. Implementation included LeanData Matching for automated lead to account attribution, LeanData Routing to enforce custom routing rules, and Outreach for playbook-driven engagement. LeanData Matching used the vendor's industry leading fuzzy matching algorithm to resolve duplicates and associate contacts with accounts, while LeanData Routing configured business rules to deliver leads to the right reps at the right time, and Outreach created measurable sequences of touch points for reps to execute consistent playbooks. Operational scope covered sales, marketing, and revenue operations workflows, with configuration centered on routing rules, lead assignment governance, and standardizing handoff processes between inbound demand and field reps. Outcomes noted in the implementation included increased efficiencies, accelerated response time for lead delivery, and deeper engagement through measurable touch point sequences driven by Outreach. | |
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Professional Services | 194 | $45M | United States | LeanData | LeanData Matching | Account Based Marketing | 2020 | n/a |
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Professional Services | 150 | $15M | United States | LeanData | LeanData Matching | Account Based Marketing | 2020 | n/a |
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Professional Services | 500 | $80M | United States | LeanData | LeanData Matching | Account Based Marketing | 2023 | n/a |
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Professional Services | 403 | $142M | United States | LeanData | LeanData Matching | Account Based Marketing | 2018 | n/a |
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Professional Services | 300 | $50M | United States | LeanData | LeanData Matching | Account Based Marketing | 2024 | n/a |
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Professional Services | 2728 | $783M | United States | LeanData | LeanData Matching | Account Based Marketing | 2019 | n/a |
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Professional Services | 500 | $100M | United Kingdom | LeanData | LeanData Matching | Account Based Marketing | 2024 | n/a |
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Buyer Intent: Companies Evaluating LeanData Matching
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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