List of Lexer CDP Customers
St. Kilda, 3182, VIC,
Australia
Since 2010, our global team of researchers has been studying Lexer CDP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Lexer CDP for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Lexer CDP for Customer Data Platform include: Optus, a Australia based Communications organisation with 8000 employees and revenues of $5.10 billion, Cotton On Australia, a Australia based Retail organisation with 6928 employees and revenues of $1.49 billion, Billabong International Limited, a United States based Retail organisation with 6500 employees and revenues of $1.00 billion, Australian Venue Co (AVC), a Australia based Leisure and Hospitality organisation with 5000 employees and revenues of $600.0 million, TGV Cinemas, a Malaysia based Media organisation with 5000 employees and revenues of $600.0 million and many others.
Contact us if you need a completed and verified list of companies using Lexer CDP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Lexer CDP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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A Pea In The Pod | Retail | 10 | $1M | United States | Lexer | Lexer CDP | Customer Data Platform | 2023 | n/a |
In 2023 A Pea In The Pod implemented Lexer CDP on its website, deploying Lexer CDP as a Customer Data Platform to capture on-site behavioral events and first party identifiers. The implementation focuses on client-side instrumentation of the e-commerce site to feed the Lexer CDP for unified profile creation, event-level tracking, and real-time audience segmentation.
The deployment configures core Customer Data Platform capabilities including profile stitching, rule-based segmentation, and audience orchestration for marketing and analytics use cases. Operational scope centers on web-driven commerce and marketing functions, with governance oriented around data capture workflows, consent-aligned tracking, and segmentation-driven activation for downstream marketing processes.
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Albion Hotel Trust | Leisure and Hospitality | 4 | $1M | Australia | Lexer | Lexer CDP | Customer Data Platform | 2022 | n/a |
In 2022, Albion Hotel Trust implemented Lexer CDP on their website. Albion Hotel Trust implemented Lexer CDP as a Customer Data Platform to centralize first party website visitor data and support marketing and guest engagement for the hotel site.
The deployment is web-focused with Lexer CDP instrumenting site-level event tracking to capture booking and inquiry interactions, page views, and marketing touchpoints, enabling profile unification and segmentation. Functional emphasis includes data collection, identity stitching, audience segmentation, and activation workflows to support marketing and guest communications, with tagging and consent controls managed as part of the hotel’s operational governance for customer data.
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Alembika USA | Retail | 30 | $3M | United States | Lexer | Lexer CDP | Customer Data Platform | 2022 | n/a |
In 2022, Alembika USA implemented Lexer CDP as its Customer Data Platform on its website. The deployment focused on capturing website behavioral events and consolidating those signals into unified customer records, establishing a central customer data layer to support marketing and ecommerce functions for the 30 person retail business.
Configuration prioritized profile stitching, identity resolution, segmentation rule engines, consent and preference capture, and audience export capabilities that are typical of a Customer Data Platform. Integrations were centered on the company website for event ingestion and profile enrichment, with operational ownership and governance aligned to marketing and ecommerce teams through defined segmentation workflows and consent management processes.
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Leisure and Hospitality | 70 | $10M | Australia | Lexer | Lexer CDP | Customer Data Platform | 2022 | n/a |
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Leisure and Hospitality | 5000 | $600M | Australia | Lexer | Lexer CDP | Customer Data Platform | 2020 | n/a |
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Leisure and Hospitality | 910 | $250M | Australia | Lexer | Lexer CDP | Customer Data Platform | 2021 | n/a |
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Leisure and Hospitality | 7 | $5M | Australia | Lexer | Lexer CDP | Customer Data Platform | 2022 | n/a |
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Retail | 2000 | $24M | United States | Lexer | Lexer CDP | Customer Data Platform | 2021 | n/a |
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Retail | 10 | $1M | United States | Lexer | Lexer CDP | Customer Data Platform | 2021 | n/a |
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Retail | 6500 | $1.0B | United States | Lexer | Lexer CDP | Customer Data Platform | 2020 | n/a |
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Buyer Intent: Companies Evaluating Lexer CDP
- Xiamen University China, a China based Education organization with 4600 Employees
- CommBank, a Australia based Banking and Financial Services company with 48580 Employees
- Food Jams, a South Africa based Consumer Packaged Goods organization with 20 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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