List of LoopMe Audience and Measurement Platform Customers
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Since 2010, our global team of researchers has been studying LoopMe Audience and Measurement Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased LoopMe Audience and Measurement Platform for Marketing Analytics, Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using LoopMe Audience and Measurement Platform for Marketing Analytics, Customer Analytics include: Guinness, a United Kingdom based Consumer Packaged Goods organisation with 29632 employees and revenues of $20.25 billion, Samsung Electronics UK, a United Kingdom based Manufacturing organisation with 1426 employees and revenues of $4.89 billion, Motorola, a United States based Communications organisation with 4000 employees and revenues of $1.10 billion and many others.
Contact us if you need a completed and verified list of companies using LoopMe Audience and Measurement Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The LoopMe Audience and Measurement Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Guinness | Consumer Packaged Goods | 29632 | $20.2B | United Kingdom | LoopMe | LoopMe Audience and Measurement Platform | Marketing Analytics,Customer Analytics | 2022 | n/a |
In 2022, Guinness implemented the LoopMe Audience and Measurement Platform for a UK marketing campaign tied to the Flavour By Fire event. The LoopMe Audience and Measurement Platform, classified under Marketing Analytics,Customer Analytics, was used to drive RSVPs and physical footfall while building a first party audience for future marketing.
Implementation emphasized LoopMe's PurchaseLoop audience capability and in flight AI optimisation to dynamically reweight media toward users with higher propensity to sign up. Functional modules deployed included audience creation and segmentation, in flight campaign optimisation, and measurement instrumentation for event signups and click through performance, applied within Guinness's marketing activation workflow.
Operational scope covered a UK event marketing program and affected marketing and event operations teams responsible for RSVP management and on site conversion. The campaign delivered explicit measurable outcomes including 42% savings on event sign up costs and improved CTR while producing a persistent first party audience for subsequent targeting and measurement.
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Motorola | Communications | 4000 | $1.1B | United States | LoopMe | LoopMe Audience and Measurement Platform | Marketing Analytics,Customer Analytics | 2020 | n/a |
In 2020, Motorola deployed LoopMe Audience and Measurement Platform to support marketing for the motorola razr in the APAC/Australia region. The campaign emphasized Gen Z audience targeting and brand consideration metrics rather than direct response outcomes, aligning the effort with Marketing Analytics,Customer Analytics use cases.
LoopMe Audience and Measurement Platform was configured to use PurchaseLoop audiences and AI-driven optimisation to select and weight audience segments, while pairing rich AR-enabled creatives with in-flight optimisation for creative rotation and performance tuning. Functional capabilities implemented included audience segmentation, AI optimisation workflows, creative sequencing controls, and measurement instrumentation to track consideration lift.
Operational coverage centered on Motorola marketing and media teams in APAC/Australia, with the platform feeding segmented audiences into campaign delivery and creative asset pipelines. Integrations focused on campaign execution channels and creative delivery systems to enable real-time optimisation and impression-level measurement across the campaign footprint.
Governance and measurement practices were oriented to consideration and brand lift, with results reported by LoopMe and cited in association with the B&T Awards. The campaign delivered a reported 28 percent lift in purchase consideration for the motorola razr as specified in the case summary.
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Samsung Electronics UK | Manufacturing | 1426 | $4.9B | United Kingdom | LoopMe | LoopMe Audience and Measurement Platform | Marketing Analytics,Customer Analytics | 2016 | n/a |
In 2016 Samsung Electronics UK implemented the LoopMe Audience and Measurement Platform for a Galaxy S7 Edge mobile campaign in the United Kingdom. The implementation was positioned within Marketing Analytics,Customer Analytics to optimize awareness and consideration marketing objectives at campaign level.
LoopMe Audience and Measurement Platform was used to build DMP audiences and to deliver rich media mobile creative, supporting audience segmentation, measurement and automated campaign optimization workflows. Configuration emphasized platform-native audience targeting and measurement capabilities, enabling end to end campaign instrumentation and performance reporting against awareness and consideration KPIs.
Samsung partnered with Starcom Mediavest to construct audiences and orchestrate creative delivery, combining agency audience planning with LoopMe campaign measurement and execution. The campaign was explicitly optimized toward awareness and consideration KPIs and, according to LoopMe's published case study, achieved a 20% improvement in click through rate versus the campaign control.
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