List of LPS Loyalty Management Customers
American Express
200 Vesey Street,
New York, 10285-3106, NY,
United States
New York, 10285-3106, NY,
United States
1 212 640-2000
Banking and Financial Services
75100
$65.9B
Since 2010, our global team of researchers has been studying LPS Loyalty Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased LPS Loyalty Management for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using LPS Loyalty Management for Customer Loyalty include: REWE Group, a Germany based Retail organisation with 390000 employees and revenues of $99.10 billion, dm-drogerie markt, a Germany based Retail organisation with 79745 employees and revenues of $14.79 billion, PENNY Markt, a Germany based Retail organisation with 30000 employees and revenues of $9.10 billion and many others.
Contact us if you need a completed and verified list of companies using LPS Loyalty Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The LPS Loyalty Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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dm-drogerie markt | Retail | 79745 | $14.8B | Germany | American Express | LPS Loyalty Management | Customer Loyalty | 2013 | n/a |
In 2013 dm-drogerie markt implemented LPS Loyalty Management. The deployment addressed core Customer Loyalty operations and centralized loyalty account handling for dm's retail and digital channels.
LPS Loyalty Management was configured to deliver standard Customer Loyalty capabilities, including points accrual and redemption logic, member profile and card management, campaign orchestration across channels, voucher and offer provisioning, and loyalty rules configuration. The implementation also supported segmentation and reporting workflows used by marketing to drive targeted promotions and personalized communications.
Operational ownership of LPS sat with dm's marketing organization, aligning loyalty mechanics with procurement and in-store promotion planning, and the platform was used alongside dm's broader multichannel marketing stack. The dm implementation operated in the context of a long-running partnership with PAYBACK, and the companies have emphasized close app-level connections, including the integration of PAYBACK PAY mobile payment into the dm app as noted in public announcements.
Governance emphasized continuous joint development and multichannel marketing coordination with PAYBACK, a relationship extended in 2024 across Germany, Austria and seven Eastern European countries. Publicly reported channel outcomes linked to the overall loyalty ecosystem include the dm app passing 2 million users in January 2024 and the PAYBACK app exceeding 11.7 million users in Germany.
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PENNY Markt | Retail | 30000 | $9.1B | Germany | American Express | LPS Loyalty Management | Customer Loyalty | 2018 | n/a |
In 2018, PENNY Markt implemented LPS Loyalty Management from American Express to integrate the retailer into the PAYBACK coalition and enable customers to collect and redeem loyalty points. The rollout launched on 23 April 2018 and covered all 2,150 PENNY stores across Germany, with e-commerce integration scheduled in the following months, addressing omnichannel point collection and redemption for a company of roughly 30,000 employees.
LPS Loyalty Management was configured with core Customer Loyalty capabilities for points accrual and redemption, coupon and voucher lifecycle management, mobile wallet activation, and redemption as store credit at checkout. The deployment included customer profile management and targeted offer delivery to support branded PAYBACK cards and mobile app activations, aligning loyalty account balances with coupon eligibility and campaign execution.
Integrations connected LPS Loyalty Management to the PAYBACK coalition for points accounting, to PENNY's website for online point collection, and to in-store checkout systems to accept PAYBACK cards and process redemptions. The implementation leveraged the PAYBACK mobile app pathway to activate vouchers and enable payments, tying mobile coupon delivery to real-time point balances. American Express is identified as the vendor providing LPS Loyalty Management.
Governance and rollout required cross-functional coordination among merchandising, CRM, store operations, and e-commerce teams to publish offers, manage deals, and train store staff on point issuance and redemption workflows. The phased approach prioritized in-store activation followed by online enablement, and operational updates to checkout procedures allowed customers to collect points in stores and online, use coupons for targeted savings, and redeem points in multiple ways including store credit, thereby embedding loyalty into PENNY's retail operations.
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REWE Group | Retail | 390000 | $99.1B | Germany | American Express | LPS Loyalty Management | Customer Loyalty | 2014 | n/a |
In 2014, REWE Group implemented LPS Loyalty Management. REWE Group implemented LPS Loyalty Management to introduce the PAYBACK Loyalty Program and to centralize omni-channel customer engagement across retail and digital touchpoints, aligning the application to core marketing and customer engagement functions under the Customer Loyalty category.
The LPS Loyalty Management implementation delivered standard Customer Loyalty capabilities, including loyalty account management, points accrual and redemption workflows, campaign orchestration and segmentation, enrollment and membership lifecycle management, and a loyalty rule engine for promotions and voucher handling. The deployment emphasized omni-channel campaign management to coordinate in-store, e-commerce and mobile touchpoints along the customer journey.
The vendor for the solution was American Express, provisioning LPS Loyalty Management to operate the PAYBACK program within REWE Group environments in Germany. The rollout integrated the PAYBACK program across REWE store and digital channels, and the application served as the central loyalty platform driving consistent customer identity, rewards processing, and campaign execution.
Governance and operational rollout included internal communication planning and execution, formalizing campaign approval workflows and cross-functional processes between marketing, store operations and customer service. Implementation work focused on embedding enrollment and redemption processes into operational procedures and establishing governance to sustain omni-channel loyalty program operations.
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Buyer Intent: Companies Evaluating LPS Loyalty Management
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD LPS Loyalty Management Coverage
LPS Loyalty Management is a Customer Loyalty solution from American Express.
Companies worldwide use LPS Loyalty Management, from small firms to large enterprises across 21+ industries.
Organizations such as REWE Group, dm-drogerie markt and PENNY Markt are recorded users of
LPS Loyalty Management for Customer Loyalty.
Companies using LPS Loyalty Management are most concentrated in Retail, with adoption spanning over 21 industries.
Companies using LPS Loyalty Management are most concentrated in Germany, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of LPS Loyalty Management across Americas, EMEA, and APAC.
Companies using LPS Loyalty Management range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 100%.
Customers of LPS Loyalty Management include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified LPS Loyalty Management customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Loyalty.