List of MadKudu Customers
Since 2010, our global team of researchers has been studying MadKudu customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased MadKudu for ML and Data Science Platforms from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using MadKudu for ML and Data Science Platforms include: Shopify Canada, a Canada based Retail organisation with 8100 employees and revenues of $8.88 billion, Segment, a United States based Communications organisation with 300 employees and revenues of $295.0 million, Drift, a United States based Professional Services organisation with 550 employees and revenues of $50.0 million, Open Circle Switzerland, a Switzerland based Professional Services organisation with 41 employees and revenues of $8.0 million, Bito, a United States based Professional Services organisation with 48 employees and revenues of $6.0 million and many others.
Contact us if you need a completed and verified list of companies using MadKudu, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The MadKudu customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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50 Pound Social United Kingdom | Media | 10 | $1M | United Kingdom | MadKudu | MadKudu | ML and Data Science Platforms | 2023 | n/a |
In 2023, 50 Pound Social implemented MadKudu on their website, deploying MadKudu as an ML and Data Science Platforms solution to operationalize predictive lead scoring and behavioral segmentation. Deployment centered on site level data capture and real time model inference, embedding MadKudu scoring into visitor profiling and lead qualification flows. MadKudu generates predictive scores, behavioral segments, and rule based qualification outputs consistent with ML and Data Science Platforms capabilities, supporting automated decisioning for front line engagement.
The implementation scope covers the company's United Kingdom website and the marketing and sales functions, with scoring outputs routed into existing qualification and outreach workflows. Governance emphasis was on model and segment configuration, scoring cadence, and threshold rules under marketing ownership, minimizing infrastructure change given the vendor hosted nature of MadKudu.
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Akindi | Education | 10 | $1M | Canada | MadKudu | MadKudu | ML and Data Science Platforms | 2023 | n/a |
In 2023, Akindi implemented MadKudu on their website, deploying the MadKudu application to support marketing and qualification workflows. The deployment leverages MadKudu capabilities aligned with ML and Data Science Platforms, primarily for predictive lead scoring, visitor segmentation, and behavioral propensity modeling embedded in web interactions.
The implementation is scoped to marketing and demand generation with direct operational impact on lead capture and sales qualification processes, where scored signals from MadKudu feed existing qualification workflows. Governance is organized around score thresholds and model review cycles managed by marketing, and the architecture is centered on web-based data capture and model inference to enrich lead profiles for subsequent operational use.
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Bito | Professional Services | 48 | $6M | United States | MadKudu | MadKudu | ML and Data Science Platforms | 2023 | n/a |
In 2023, Bito implemented MadKudu on their website to introduce predictive lead scoring and visitor qualification. The deployment uses MadKudu within the ML and Data Science Platforms category to instrument website signals and apply model-based scoring to inbound traffic.
MadKudu was configured to ingest site event data and translate behavioral and firmographic indicators into score tiers and customer-fit segments, supporting lead prioritization for marketing and sales. The implementation emphasized site-level instrumentation and model configuration, including scoring rules, segmentation logic, and embedding scored outputs into lead capture flows and contact forms. Operational coverage targeted marketing and demand generation functions for Bito, a United States based professional services firm with 48 employees.
Governance centered on regular model tuning and score rule reviews to align automated qualification with internal criteria, and the rollout was executed as an embedded website capability without a named systems integrator. The configuration highlights ML and Data Science Platforms capabilities such as feature extraction from web events, runtime scoring for lead qualification, and configurable segmentation for downstream qualification workflows.
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Professional Services | 11 | $1M | United States | MadKudu | MadKudu | ML and Data Science Platforms | 2023 | n/a |
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Professional Services | 1 | $1M | United Kingdom | MadKudu | MadKudu | ML and Data Science Platforms | 2016 | n/a |
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Education | 10 | $1M | United States | MadKudu | MadKudu | ML and Data Science Platforms | 2020 | n/a |
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Professional Services | 550 | $50M | United States | MadKudu | MadKudu | ML and Data Science Platforms | 2017 | n/a |
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Communications | 10 | $1M | India | MadKudu | MadKudu | ML and Data Science Platforms | 2022 | n/a |
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Professional Services | 41 | $8M | Switzerland | MadKudu | MadKudu | ML and Data Science Platforms | 2023 | n/a |
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Professional Services | 30 | $1M | India | MadKudu | MadKudu | ML and Data Science Platforms | 2023 | n/a |
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Buyer Intent: Companies Evaluating MadKudu
Discover Software Buyers actively Evaluating Enterprise Applications
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