List of MadNetwork Customers
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Since 2010, our global team of researchers has been studying MadNetwork customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased MadNetwork for Blockchain Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using MadNetwork for Blockchain Platform include: Tegna, a United States based Media organisation with 5900 employees and revenues of $3.10 billion, Henkel Italia, a Italy based Oil, Gas and Chemicals organisation with 1243 employees and revenues of $400.0 million, Italiaonline Italy, a Italy based Media organisation with 724 employees and revenues of $339.0 million, OMD, a United States based Professional Services organisation with 13000 employees and revenues of $300.0 million and many others.
Contact us if you need a completed and verified list of companies using MadNetwork, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The MadNetwork customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Henkel Italia | Oil, Gas and Chemicals | 1243 | $400M | Italy | MadHive | MadNetwork | Blockchain Platform | 2021 | n/a |
In 2021, Henkel Italia implemented MadHive’s MadNetwork as a Blockchain Platform to support a Dixan advertising campaign run in Italy and across EMEA marketing channels. Henkel Italia was the advertiser and used MadNetwork to introduce cryptographic verification into programmatic campaign execution.
The deployment leveraged MadNetwork’s CryptoRTB capability to cryptographically verify bids and impressions in market, producing 100% CryptoRTB verified impressions and a reported 92% video completion rate with negligible latency. Configuration focused on impression level attestation and bid verification within the programmatic flow to preserve measurement fidelity while keeping response times low.
Operational scope covered marketing, ad operations, and measurement teams in Italy with campaign delivery and video tracking instrumented to accept MadNetwork verification tokens. Governance and workflow changes centered on adding cryptographic proof as an auditable verification layer for impressions and bids, shifting ad integrity and measurement processes toward ledger backed attestation and centralized verification.
The implementation demonstrated improved ad integrity and measurement for the Dixan campaign through full CryptoRTB verification and high video completion performance, while maintaining negligible latency during in market delivery.
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Italiaonline Italy | Media | 724 | $339M | Italy | MadHive | MadNetwork | Blockchain Platform | 2021 | n/a |
In 2021, Italiaonline Italy integrated MadNetwork, a Blockchain Platform application, to instrument CryptoRTB for programmatic inventory verification. The integration embedded the CryptoRTB service into Italiaonline's ad server so outbound bid requests were cryptographically signed and validated via MadNetwork, establishing verifiable origin and data integrity for bid streams.
The implementation was publisher side within digital publishing and ad ops operations in Italy and produced 100% CryptoRTB verified impressions with under one millisecond of added latency. MadNetwork performed cryptographic signing and verification and carried provenance metadata alongside bid requests, enabling standard bid request signing workflows and exchange level validation.
Operational rollout focused on Italiaonline's programmatic stack and required ad ops workflow changes to sign outbound bid requests and surface provenance to buyers and exchanges. Governance emphasized privacy aligned data handling, and the deployment was positioned to help ensure GDPR and CCPA aligned handling of ad request data while centralizing provenance and verification capabilities in the publisher ad serving layer.
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OMD | Professional Services | 13000 | $300M | United States | MadHive | MadNetwork | Blockchain Platform | 2021 | n/a |
In 2021, OMD deployed MadNetwork, a Blockchain Platform, to support a Dixan activation trafficked by OMD Italy. The activation ran through the MadHive DSP and used the MadNetwork integration with the AdLedger CryptoRTB protocol to provide provenance and reduce fraud during the live campaign.
The implementation emphasized provenance assurance and CryptoRTB real time bidding capabilities within MadNetwork, configured to preserve low latency in auction flows and to operate within campaign-level privacy controls. Functional capabilities focused on provenance validation, real time bidding orchestration, and auditability consistent with blockchain based advertising protocols.
Integrations were explicit to the MadHive DSP and the AdLedger CryptoRTB protocol, embedded into OMD Italy trafficking and campaign management workflows. Operational scope was agency level in Italy, impacting marketing and advertising functions during the Dixan activation.
Governance and traffic operations were managed by OMD Italy, with processes aligned to privacy compliance and minimal latency requirements during the live rollout. The agency reported KPI success for the activation while maintaining provenance and reduced fraud as core operational objectives.
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Media | 5900 | $3.1B | United States | MadHive | MadNetwork | Blockchain Platform | 2019 | n/a |
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