List of Mastercard Business Intelligence Customers
Purchase, 10577, NY,
United States
Since 2010, our global team of researchers has been studying Mastercard Business Intelligence customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Mastercard Business Intelligence for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Mastercard Business Intelligence for Analytics and BI include: Citibank, a United States based Banking and Financial Services organisation with 226000 employees and revenues of $81.09 billion, The Hershey Company, a United States based Consumer Packaged Goods organisation with 18650 employees and revenues of $11.17 billion, Checkers & Rally's, a United States based Retail organisation with 8000 employees and revenues of $850.0 million and many others.
Contact us if you need a completed and verified list of companies using Mastercard Business Intelligence, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Mastercard Business Intelligence customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Checkers & Rally's | Retail | 8000 | $850M | United States | Mastercard | Mastercard Business Intelligence | Analytics and BI | 2024 | n/a |
In 2024, Checkers & Rally's engaged Mastercard Business Intelligence in the United States to evaluate its e-commerce and delivery strategy using the Test & Learn business experimentation platform. Mastercard Business Intelligence, operating in the Analytics and BI category, was used to structure controlled experiments and measure incremental sales and attribution across digital ordering and delivery channels.
Mastercard Business Intelligence's Test & Learn platform was applied to run experimentation cohorts, define treatment and control groups, and produce lift attribution and segmentation analysis for online ordering behaviors. The implementation emphasized experimentation workflows, centralized reporting, and the production of actionable insights for CRM and marketing use, aligning Analytics and BI capabilities with commercial decision making.
The engagement covered commercial functions including e-commerce, CRM, marketing, and delivery strategy within the United States, and the findings directly informed Checkers & Rally's e-commerce and marketing decisions. Outcomes from the Test & Learn analysis showed a nearly double digit increase in e-commerce sales, with roughly half of the observed sales lift identified as incremental, and those explicit results were used to adjust customer engagement and delivery approaches.
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Citibank | Banking and Financial Services | 226000 | $81.1B | United States | Mastercard | Mastercard Business Intelligence | Analytics and BI | 2024 | n/a |
In 2024, Citibank implemented Mastercard Business Intelligence to design and launch a real-time digital Pay with Rewards experience that targeted loyalty redemptions and cardholder engagement. Mastercard Business Intelligence, positioned in the Analytics and BI category, was deployed alongside Mastercard Pay with Rewards and supported by Mastercard consulting and Mastercard Insights and Intelligence and Data and Services capabilities as part of the overall implementation.
The implementation focused on real-time rewards orchestration and redemption workflows, combined with behavioral analytics and reporting to surface offer activation and redeemer behavior. Governance and rollout were executed as a joint design and launch effort with Mastercard consulting, aligning the Mastercard Business Intelligence configuration to Citi loyalty and customer engagement functions. The program delivered explicit outcomes cited by the parties, including a 5.1 percentage-point increase in engagement and a 2.1 percentage-point increase in redeemer spend.
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The Hershey Company | Consumer Packaged Goods | 18650 | $11.2B | United States | Mastercard | Mastercard Business Intelligence | Analytics and BI | 2024 | n/a |
In 2024, The Hershey Company deployed Mastercard Business Intelligence in the United States to gain weekly macro and local consumer spending insights. The implementation is categorized as Analytics and BI and supported distribution of reports to more than 40 business leaders to inform marketing and commercial planning.
The deployment ingested Mastercard SpendingPulse™ data streams from Mastercard's Insights & Intelligence offerings into Mastercard Business Intelligence, delivering weekly macro and local consumer spending intelligence and formatted reports for executive and functional review. Functional capabilities emphasized include time series consumer spending analytics, local market segmentation reporting, and automated report distribution workflows.
SpendingPulse data was integrated into Mastercard's Test & Learn® platform to enable analysis of nationwide initiatives, providing a data feed that supported experiment evaluation and initiative level performance comparisons. Operational coverage centered on marketing and commercial teams in the United States, with a weekly cadence for report delivery to 40+ business leaders used in planning cycles.
Governance focused on centralized report provisioning and workflow orchestration inside Mastercard Business Intelligence to ensure consistent metrics across planning groups, with reproducible analytics pipelines and role based access controls for business leaders. The integration into Test & Learn® was used to enable analysis of nationwide initiatives and improve CPG marketing and sales decisions.
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Buyer Intent: Companies Evaluating Mastercard Business Intelligence
- Visa, a United States based Banking and Financial Services organization with 28800 Employees
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