List of Mavrck Later Customers
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Since 2010, our global team of researchers has been studying Mavrck Later customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Mavrck Later for Social Media Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Mavrck Later for Social Media Management include: Kraft Foods, a United States based Consumer Packaged Goods organisation with 36000 employees and revenues of $25.85 billion, Reebok United States, a United States based Retail organisation with 4000 employees and revenues of $700.0 million, Pur, a United States based Consumer Packaged Goods organisation with 120 employees and revenues of $40.0 million, Rosefield, a Netherlands based Retail organisation with 45 employees and revenues of $12.0 million, Planetarians, a United States based Consumer Packaged Goods organisation with 25 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Mavrck Later, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Mavrck Later customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Kraft Foods | Consumer Packaged Goods | 36000 | $25.8B | United States | Mavrck | Mavrck Later | Social Media Management | 2018 | n/a |
In 2018, Kraft Foods implemented Mavrck Later for Social Media Management to support influencer campaigns and brand measurement in the United States. Kraft’s brand team has worked with Later Influence since 2018 to run influencer campaigns and conduct a brand-lift study tied to the #LoveForKraft program.
Mavrck Later was used to orchestrate influencer campaign workflows, combining campaign management, influencer identification and recruitment, content scheduling, and analytics and reporting functions. The deployment emphasized influencer marketing measurement capability with campaign-level dashboards and brand-lift study instrumentation integrated into the platform configuration.
Operational coverage was focused on Kraft Foods marketing and brand teams in the United States, with campaign management and audience engagement tracking across social channels. The implementation integrated campaign orchestration with measurement workflows so that creative activation, audience engagement, and lift analysis were handled through the Mavrck Later application.
Governance centered on a branded program model, with the brand team driving campaign setup, approval orchestration, and measurement cadence for ongoing influencer activity. The documented brand-lift study tied to the #LoveForKraft program reported a plus 40 point lift in brand favorability, a plus 15 point lift in purchase intent, and 186.8K engagements, illustrating the measurement outcomes delivered through Mavrck Later for Social Media Management.
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Planetarians | Consumer Packaged Goods | 25 | $1M | United States | Mavrck | Mavrck Later | Social Media Management | 2017 | n/a |
In 2017, Planetarians implemented Mavrck Later on their website as a Social Media Management solution to centralize content publishing and scheduling for the marketing function. Planetarians deployed Mavrck Later to provide a web-embedded interface that surfaces scheduled posts and campaign creative directly from their site, aligning social content operations with brand marketing for a 25 person consumer packaged goods business based in the United States.
The implementation of Mavrck Later focused on core Social Media Management capabilities typical for the category, including a content calendar and scheduling engine, content approval workflows, and an asset management approach to organize imagery and copy. Configuration emphasized role-based publishing controls and campaign tagging to support repeatable content cycles, while the application name Mavrck Later was used as the operational hub for these activities.
Operational coverage was centered on the marketing team, with the tool governing day to day publishing cadence and approval handoffs between content creators and brand managers. Governance included structured publishing workflows and permissions to maintain brand consistency on the site driven social content, and the rollout remained scoped to web-integrated social publishing and marketing orchestration rather than enterprise wide IT systems.
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Pur | Consumer Packaged Goods | 120 | $40M | United States | Mavrck | Mavrck Later | Social Media Management | 2019 | n/a |
In 2019, Pur implemented Mavrck Later to centralize social publishing and to surface social content on its corporate website. Mavrck Later is used as a Social Media Management solution and serves Pur as the primary tool for content scheduling, calendar orchestration, and on‑site social embeds linked from the website.
The deployment is a cloud SaaS configuration of Mavrck Later that consolidates content assets, scheduling workflows, and publish queues for Purs marketing organization. Operational coverage focuses on marketing led content production and website content publication, with governance centered on staged approvals, scheduled publish windows, and editorial control built into the platform workflows.
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Retail | 4000 | $700M | United States | Mavrck | Mavrck Later | Social Media Management | 2023 | n/a |
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Retail | 45 | $12M | Netherlands | Mavrck | Mavrck Later | Social Media Management | 2019 | n/a |
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