List of Microsoft Forms Customers
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United States
Since 2010, our global team of researchers has been studying Microsoft Forms customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Microsoft Forms for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Microsoft Forms for Customer Experience include: Thermo Fisher Scientific, a United States based Life Sciences organisation with 125000 employees and revenues of $42.88 billion, The Sherwin-Williams Company, a United States based Manufacturing organisation with 64088 employees and revenues of $23.05 billion, Kelloggs, a United States based Consumer Packaged Goods organisation with 3150 employees and revenues of $2.76 billion, National Highways, a United Kingdom based Government organisation with 6100 employees and revenues of $1.56 billion, Morae Global, a United States based Professional Services organisation with 950 employees and revenues of $100.0 million and many others.
Contact us if you need a completed and verified list of companies using Microsoft Forms, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Microsoft Forms customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Frontpoint | Professional Services | 200 | $69M | United States | Microsoft | Microsoft Forms | Customer Experience | 2022 | n/a |
In 2022 Frontpoint implemented Microsoft Forms to support its Customer Experience training and agent assessment workflows. The adoption focused on formalizing surveys, knowledge checks, and training intake forms used by the Customer Experience organization, with explicit use cases in new hire training, ongoing up-training, and nesting preparation for agents in the United States and Latin America.
Microsoft Forms was configured to capture structured assessment data and training feedback, leveraging branching logic and question types aligned to competency checks and course evaluations. Forms responses were used as inputs to performance trackers and training documentation, and templates were developed to standardize assessments across online and onsite delivery modalities.
The deployment was integrated into the existing Microsoft 365 collaboration stack, with Microsoft Forms used alongside Microsoft Teams for delivery, SharePoint and OneDrive for storing course materials and response artifacts, Excel for response analysis and reporting exports, and Microsoft To-Do for assigning follow up tasks from training outcomes. This integration supported cross-functional workflows between the training team and customer support leadership and enabled asynchronous remote training for agents across regions.
Governance centered on continuous content improvement, with the training team establishing processes to identify gaps in support tools, create improvement-oriented documentation, and amend training practices based on Forms-derived feedback. Rollout covered full-time training responsibilities such as developing and facilitating online and onsite courses, creating training content, and using Forms data to inform iterative updates to curriculum and operational procedures.
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General Carbide Corporation | Manufacturing | 200 | $40M | United States | Microsoft | Microsoft Forms | Customer Experience | 2017 | n/a |
In 2017, General Carbide Corporation implemented Microsoft Forms to support its Customer Experience efforts and to standardize form-driven workflows. The initial deployment focused on a Customer Survey built in Microsoft Forms, and on revising inspection and verification forms to improve usability across quality checkpoints.
Configuration work included designing the Customer Survey flow, configuring Microsoft Forms templates for verification and Finishing Inspection use, and flow charting an easy to understand process for preservation of records. The project produced formal work instructions and flow charts that documented form usage, record retention steps, and handoffs between operations and quality teams.
The implementation had a cross-functional operational scope, touching Quality, Finishing Inspection, production site activities, and training records management. The team assisted with updating forms for future use during a physical movement of equipment to a new production facility, and led an effort to identify a software solution for training records by sourcing, evaluating, and finalizing a commercial supplier proposal.
Governance and process changes were centered on documented work instructions, retained process flow charts, and updated verification forms to enforce consistent data capture using Microsoft Forms. Activities emphasized standardizing form design and record preservation workflows, aligning Customer Experience form processes with quality and training record initiatives.
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Kelloggs | Consumer Packaged Goods | 3150 | $2.8B | United States | Microsoft | Microsoft Forms | Customer Experience | 2020 | n/a |
In 2020, Kelloggs deployed Microsoft Forms as part of its Customer Experience tooling to standardize agency reporting of equity, diversity and inclusion metrics. The implementation focused on procurement and marketing category sourcing, bringing over 13 external marketing agencies into a single intake and reporting workflow for supplier ED&I data.
Microsoft Forms was configured to capture non spend ED&I questionnaire responses, enforce structured field validation, and enable automated submission timestamps and respondent metadata for auditing. The implementation leveraged form branching and templated surveys to ensure consistent data capture across agencies and supplier tiers, aligning with standard survey and form management capabilities of Microsoft Forms.
Form responses were integrated into Kelloggs data pipeline and visualized in a Tableau marketing agency dashboard, combined with Tier 1 and Tier 2 spend data feeds to represent third party progression toward equality. The integration consolidated non spend data from Microsoft Forms with spend feeds into the company data platform and Tableau, enabling cross functional visibility between procurement and marketing sourcing teams.
Governance changes included a formal supplier ED&I tracking program and standardized reporting processes that were extended to other categories within the company. Process controls required suppliers to complete Microsoft Forms reporting as part of sourcing workflows, and data verification steps were established to maintain supplier records in the corporate data platform.
Deliverables from the deployment included a streamlined reporting process for more than 13 marketing agencies and a marketing agency dashboard illustrating third party ED&I progress. The program confirmed 100% of diverse suppliers within the company data platform to support inclusion of diverse suppliers in the sourcing process.
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Professional Services | 950 | $100M | United States | Microsoft | Microsoft Forms | Customer Experience | 2018 | n/a |
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Government | 6100 | $1.6B | United Kingdom | Microsoft | Microsoft Forms | Customer Experience | 2020 | n/a |
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Manufacturing | 64088 | $23.1B | United States | Microsoft | Microsoft Forms | Customer Experience | 2020 | n/a |
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Life Sciences | 125000 | $42.9B | United States | Microsoft | Microsoft Forms | Customer Experience | 2018 | n/a |
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Buyer Intent: Companies Evaluating Microsoft Forms
- Boeing, a United States based Aerospace and Defense organization with 172000 Employees
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