List of Motivation Direct Loyalty Platform Customers
Warszawa, 02-677,
Poland
Since 2010, our global team of researchers has been studying Motivation Direct Loyalty Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Motivation Direct Loyalty Platform for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Motivation Direct Loyalty Platform for Customer Loyalty include: Shell, a United Kingdom based Oil, Gas and Chemicals organisation with 96000 employees and revenues of $284.31 billion, Shell Poland, a Poland based Oil, Gas and Chemicals organisation with 4639 employees and revenues of $4.80 billion, Continental Poland, a Poland based Automotive organisation with 150 employees and revenues of $407.0 million, Costa Coffee Poland, a Poland based Leisure and Hospitality organisation with 800 employees and revenues of $50.0 million and many others.
Contact us if you need a completed and verified list of companies using Motivation Direct Loyalty Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Motivation Direct Loyalty Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Continental Poland | Automotive | 150 | $407M | Poland | IdeoSoftware | Motivation Direct Loyalty Platform | Customer Loyalty | 2015 | n/a |
In 2015, Continental Poland deployed the Motivation Direct Loyalty Platform to run the ContiOne B2B loyalty programme, using the Customer Loyalty application to reward partner car repair shops across Poland. The Motivation Direct Loyalty Platform, provided by IdeoSoftware, operated as a partner facing loyalty and CRM solution for B2B channel engagement and program management.
The implementation configured a two currency points system that separated transactional earn from promotional currency, enabling targeted seasonal promotions and product specific incentives. Functional capabilities implemented included partner account management, points accrual and redemption workflows, tiered reward mechanics, and campaign management for promoted products during key seasons.
Operational scope focused on partner car repair shops in Poland, impacting CRM, partner engagement, field sales influence, and marketing promotion workflows. Governance elements emphasized partner enrollment controls, points auditing processes, and campaign scheduling for seasonal pushes. The ContiOne programme increased uptake of promoted products during key seasons and improved purchase rates and brand visibility as reported in the published case study.
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Costa Coffee Poland | Leisure and Hospitality | 800 | $50M | Poland | IdeoSoftware | Motivation Direct Loyalty Platform | Customer Loyalty | 2016 | n/a |
In 2016 Costa Coffee Poland implemented the Motivation Direct Loyalty Platform, a Customer Loyalty application designed to replace plastic stamp cards and improve CRM and marketing-driven customer engagement. The deployment was run across Poland and targeted retail store operations and centralized marketing teams.
The implementation delivered a mobile loyalty application with digital stamp card functionality, member account management, in-app CRM and marketing capabilities, and customer enrollment workflows. The project included migration of hundreds of thousands of members into the new loyalty database as reported in the vendor case study.
Deployment and rollout focused on mobile first acquisition and in-store activation, and the solution produced fast acquisition results, achieving the planned annual customers acquired within two weeks according to the case study. Operational coverage included Costa Coffee Poland retail sites and the company marketing function, enabling digital issuance and campaign-driven engagement across the store footprint.
Governance emphasized centralized customer data consolidation for CRM campaigns and a process shift from physical loyalty mechanics to digital workflows, with rapid onboarding procedures to support the high volume member migration. The Motivation Direct Loyalty Platform implementation is described in the vendor case study and the implementation year is an estimate based on the published case study timing.
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Shell | Oil, Gas and Chemicals | 96000 | $284.3B | United Kingdom | IdeoSoftware | Motivation Direct Loyalty Platform | Customer Loyalty | 2018 | n/a |
In 2018, Shell implemented Motivation Direct Loyalty Platform for its Shell Helix Affiliate Club in Poland. The Customer Loyalty deployment targeted owners of independent garages that sell Shell Helix oils, supporting a network across nearly 400 Shell stations and shops in the country.
The implementation configured core Customer Loyalty capabilities, including points accrual and redemption workflows, prize catalog management, and a marketing support module that delivers promotional benefits to participants. The Motivation Direct Loyalty Platform also powers content distribution and product news publication for program members, providing a single source of product information for garage partners. The platform maintained participant records and entitlement logic for over 2,400 active users.
IdeoSoftware provided the Motivation Direct Loyalty Platform and developed the customer facing site at www.shellhelix.pl through Motivation Direct, a company closely associated with Ideo. Operational coverage was national within Poland and focused on channel partner engagement, keeping garage owners informed of industry developments and product updates. No specific third party system integrations are documented in the available source.
Governance emphasized partner marketing and program administration workflows, with the platform enabling centralized campaign support and information governance for Shell Helix communications. The loyalty program is reported to have increased brand awareness and reach among garages and to serve as a trusted source of reliable information on Shell products and news. The deployment continues to support the Shell Helix Affiliate Club member experience and partner engagement in Poland.
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Oil, Gas and Chemicals | 4639 | $4.8B | Poland | IdeoSoftware | Motivation Direct Loyalty Platform | Customer Loyalty | 2013 | n/a |
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