List of MyFeelBack Customers
Marseille, 13002,
France
Since 2010, our global team of researchers has been studying MyFeelBack customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased MyFeelBack for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using MyFeelBack for Customer Experience include: BPCE Group, a France based Banking and Financial Services organisation with 10000 employees and revenues of $26.82 billion, Groupama, a France based Insurance organisation with 31600 employees and revenues of $15.94 billion, GROUPAMA PARIS VAL DE LOIRE, a France based Insurance organisation with 1572 employees and revenues of $837.0 million, L'agence Oui Sncf SAS, a France based Professional Services organisation with 1100 employees and revenues of $300.0 million and many others.
Contact us if you need a completed and verified list of companies using MyFeelBack, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The MyFeelBack customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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BPCE Group | Banking and Financial Services | 10000 | $26.8B | France | Skeepers | MyFeelBack | Customer Experience | 2015 | n/a |
In 2015, BPCE Group deployed MyFeelBack to establish an omnichannel Customer Experience measurement and steering capability across its Banques Populaires and Caisses d'Epargne networks. The implementation targeted front-office and digital touchpoints, sending approximately 4,500 surveys per day and collecting about 15,000 answers per month, with an operational sample of roughly 150 respondents per day across 30 agencies. MyFeelBack was used as the central customer voice application to capture satisfaction signals at device level, and to feed CX governance and product roadmaps.
The MyFeelBack configuration emphasized modular survey workflows, including a five question core set to measure satisfaction, Net Promoter Score and customer effort, plus an open comment field for qualitative input. Surveys were customized by agency branding and device type, and included an initial question in the email body to improve response rates. Post-answer automation applied flags to identify dissatisfied customers and triggered email alerts to the relevant agency, enabling advisor recontact workflows. Decision dashboards surfaced metrics such as satisfaction per device, NPS by establishment and segment, evolution of response volume over time, and a derived satisfaction rate minus dissatisfaction rate.
Integrations were explicitly instrumented with Adobe Campaign for Caisse d'Epargne and with Gocad for Banque Populaire, and the MyFeelBack response data was reintegrated into Adobe Marketing Cloud for CRM enrichment. The deployment supported operational use by marketing, sales and customer service teams, who accessed reintegrated feedback within Adobe Campaign CRM to inform daily actions. Channel coverage included web, mobile and tablet, with omnichannel collection and automated reintegration into enterprise marketing systems.
Governance and process changes centered on embedding the customer voice into project prioritization and operational alerts. MyFeelBack enabled the group to identify friction points, prioritize developments based on customer expectations and operationalize post-survey advisor outreach as a remediation workflow. The project achieved a deployment for the first 30 agencies twice as fast as planned, and provided real-time, multi level decision making through MyFeelBack dashboards used by operational teams and management.
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Groupama | Insurance | 31600 | $15.9B | France | Skeepers | MyFeelBack | Customer Experience | 2020 | n/a |
In 2020, Groupama deployed MyFeelBack on its website to capture on-site customer feedback and instrument digital experience touchpoints. Groupama used MyFeelBack in 2020 to capture on-site feedback as part of Customer Experience for its digital and customer service functions.
The MyFeelBack implementation centered on embedded survey widgets and feedback forms placed across the public website, configured for targeted survey flows and response collection. Configuration work emphasized survey question management, audience segmentation rules, and analytics dashboards for monitoring qualitative and quantitative responses, reflecting standard Customer Experience application capabilities.
Operational ownership was assigned to Groupama's digital experience and customer service teams, with governance defined around survey cadence, content approval, and response triage workflows. The deployment remained focused on on-site feedback capture within Groupama's France web presence, supporting customer experience and digital engagement processes.
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GROUPAMA PARIS VAL DE LOIRE | Insurance | 1572 | $837M | France | Skeepers | MyFeelBack | Customer Experience | 2020 | n/a |
In 2020, Groupama Paris Val de Loire deployed MyFeelBack as its Customer Experience solution on its public website. The implementation focused on web-embedded feedback collection to capture policyholder sentiment across digital touchpoints, and the MyFeelBack instance was instrumented on pages handling product information and claims guidance. Deployment used client-side embedding of feedback widgets to collect real-time responses from visitors. Configuration leveraged standard MyFeelBack capabilities typical of Customer Experience platforms, including on-site feedback widgets, targeted surveys, event-triggered prompts, and experience analytics to support digital channels and customer service workflows. The implementation established centralized feedback dashboards to aggregate qualitative responses and to route them to operational teams responsible for customer support and digital content. Operational scope covered digital and customer experience functions within the Groupama Paris Val de Loire regional organization, with governance workflows defined for data handling, moderation of responses, and integration of feedback into contact center and web content review processes.
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Professional Services | 1100 | $300M | France | Skeepers | MyFeelBack | Customer Experience | 2018 | n/a |
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