List of ON24 Connect Customers
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Since 2010, our global team of researchers has been studying ON24 Connect customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased ON24 Connect for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using ON24 Connect for Customer Engagement include: Ingram Micro, a United States based Distribution organisation with 23500 employees and revenues of $48.00 billion, ABB, a Switzerland based Manufacturing organisation with 111900 employees and revenues of $33.22 billion, Agilent Technologies, a United States based Life Sciences organisation with 18000 employees and revenues of $6.51 billion, WellMed, a United States based Healthcare organisation with 16000 employees and revenues of $400.0 million and many others.
Contact us if you need a completed and verified list of companies using ON24 Connect, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The ON24 Connect customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ABB | Manufacturing | 111900 | $33.2B | Switzerland | ON24 | ON24 Connect | Customer Engagement | 2021 | n/a |
In 2021, ABB deployed ON24 Connect as a Customer Engagement platform to support regional demand generation activities in New Zealand. The implementation focused on webinar-led engagement as the primary inbound channel, aligning marketing automation and sales follow-up processes for ABB New Zealand’s demand generation team.
ON24 Connect was configured to capture webinar registration and engagement signals, apply lead scoring logic, and trigger automated lead progression workflows into Salesforce Pardot. Configuration emphasized event analytics, attendee-level engagement metrics, and automated data pushes from the webinar environment into the MAP to accelerate lead qualification and handoff.
Integrations centered on Salesforce Pardot, with ON24 Connect feeding engagement and scoring data into Pardot to drive MAP-based nurturing and to surface qualified leads for sales follow-up. The deployment leveraged CRM and MAP data flow orchestration to ensure engagement metrics translated into Pardot record updates and downstream sales alerts.
Operational governance adjusted lead scoring rules and sales handoff SLAs, putting demand generation and sales operations teams in charge of score thresholds and follow-up workflows. Rollout and operational ownership were regional, focusing on ABB New Zealand demand generation and sales engagement processes.
The program produced explicit business outcomes for ABB New Zealand, generating 610 MQLs, creating a pipeline of $2.3 million, and delivering a 100% year over year ROI increase between 2021 and 2022, consistent with the case study reporting on the ON24 Connect enabled Pardot integration.
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Agilent Technologies | Life Sciences | 18000 | $6.5B | United States | ON24 | ON24 Connect | Customer Engagement | 2021 | n/a |
In 2021, Agilent Technologies implemented ON24 Connect as part of a global webinar and engagement stack that also included Webcast Elite, Engagement Hub and Target. Agilent deployed ON24 Connect under the Customer Engagement category to integrate webinar engagement data with Oracle Eloqua marketing automation, enabling alignment of engagement telemetry with global demand generation and digital marketing workflows for marketing and sales.
The six month rollout produced 25 regional templates in 12 languages across five geos and instrumented standardized registration, webinar delivery and engagement scoring workflows. The program centralized template governance and localization workflows to support regional marketers, and ON24 Connect was configured to feed engagement metrics into Oracle Eloqua for reporting and lead qualification, improving reporting, registrant quality and time to insight for marketing and sales.
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Ingram Micro | Distribution | 23500 | $48.0B | United States | ON24 | ON24 Connect | Customer Engagement | 2022 | n/a |
In 2022, Ingram Micro Cloud adopted ON24 including ON24 Connect to feed webinar and engagement data into its Eloqua instance, aligning the deployment to Customer Engagement and demand generation workflows. ON24 Connect was implemented as the primary webinar and engagement data capture layer, ingesting attendee behavior and interaction signals for downstream orchestration in Eloqua.
The implementation emphasized webinar delivery, engagement tracking, and the creation of integrated engagement profiles, with ON24 Connect configured to persist event analytics and behavior attributes. Configuration work focused on mapping ON24 engagement metrics into contact profiles, enabling continuous content reuse and automated segmentation consistent with Customer Engagement functional terminology.
Integration with Oracle Eloqua was explicit, ON24 Connect feeding engagement events and profile attributes directly into the Eloqua instance to power an always on content hub and programmatic demand generation across Ingram Micro Cloud's global reseller ecosystem. Operational coverage targeted the companys reseller channel and a contact base of 24,000, using the combined ON24 and Eloqua data to drive campaign orchestration and follow up.
Governance and process changes centralized event to lead workflows, with engagement profiles used to speed lead follow up inside Eloqua and to support ongoing content hub curation. The program produced 100 quality leads at launch, engaged 20% of the 24,000 contacts with 2.5x average return visits, and relied on ON24 Connect to operationalize webinar signals into the marketing automation lead lifecycle.
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Healthcare | 16000 | $400M | United States | ON24 | ON24 Connect | Customer Engagement | 2023 | n/a |
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