List of OpenAI Sora Customers
OpenAI
1455 3rd St,
San Francisco, 94158, CA,
United States
San Francisco, 94158, CA,
United States
1 669-200-3584
Professional Services
4000
$13.1B
Since 2010, our global team of researchers has been studying OpenAI Sora customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased OpenAI Sora for Generative AI Platforms from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using OpenAI Sora for Generative AI Platforms include: Microsoft, a United States based Professional Services organisation with 228000 employees and revenues of $320.00 billion, Mattel, a United States based Retail organisation with 34000 employees and revenues of $5.38 billion, MIXI Inc, a Japan based Professional Services organisation with 1717 employees and revenues of $1.05 billion, Figure AI, a United States based Manufacturing organisation with 120 employees and revenues of $12.0 million and many others.
Contact us if you need a completed and verified list of companies using OpenAI Sora, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The OpenAI Sora customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Figure AI | Manufacturing | 120 | $12M | United States | OpenAI | OpenAI Sora | Generative AI Platforms | 2024 | n/a |
In 2024, Figure AI implemented OpenAI Sora within its Generative AI Platforms stack to develop specialized models that improve humanoid robots' language understanding and reasoning, supporting R&D and robotics automation business functions. Figure partnered with OpenAI to build these models, focusing development and experimentation in the United States and aligning model work to robotics research priorities.
The implementation concentrated on generative and reasoning capabilities common to Generative AI Platforms, including model fine tuning, multimodal language and perception reasoning, conversational language understanding, and hosted inference endpoints. OpenAI Sora was configured to support iterative model training workflows and experiment tracking used by Figure AI researchers, with pipelines for data ingestion, supervised fine tuning, and evaluation targeted at robotic dialogue and decision tasks.
Operational integration centered on embedding model endpoints into robotics R&D toolchains and the humanoid control stack, enabling natural language interfaces and higher level reasoning to inform autonomy and task sequencing. Architecture combined cloud based model development and hosted inference with closer to hardware inference integration for robotics control and low latency interaction, reflecting typical deployment patterns for production generative AI applied to robotics.
Governance emphasized model lifecycle controls, data handling procedures, and staged rollouts inside R&D, with structured validation gates before broader automation adoption. The narrative describes Figure AI, OpenAI Sora, Generative AI Platforms, and the targeted business functions of R&D and robotics automation as the core implementation signals.
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Mattel | Retail | 34000 | $5.4B | United States | OpenAI | OpenAI Sora | Generative AI Platforms | 2025 | n/a |
In 2025, Mattel began testing OpenAI Sora 2 via the Sora API as part of a collaboration announced at OpenAI's Developer Day in October 2025. The project uses OpenAI Sora within Mattel's product development and creative R and D workflows under the Generative AI Platforms category to accelerate product ideation and early concept exploration.
The implementation focuses on converting designer sketches into shareable video concepts to support rapid prototyping and design reviews. Configuration centers on API-driven inference pipelines that accept visual inputs from designers, orchestrate Sora 2 video generation, and produce reviewable assets for creative teams. Functional capabilities emphasized in the pilot include sketch ingestion, automated concept visualization, and output packaging for stakeholder review.
Integration work is scoped to embed the Sora API into Mattel's existing designer workflows and prototyping pipelines, enabling designers and product teams to invoke model runs from within their creative toolchain. Operational coverage targets product development and creative R and D teams, with staged pilot usage to validate video concept generation in early-stage design reviews. Governance during the pilot emphasizes controlled access to the Sora API, review gating for generated content, and iterative tuning of prompts and input formatting.
The collaboration is intended to streamline early-stage design reviews and rapid prototyping by producing shareable video concepts directly from designer sketches. The narrative centers on using OpenAI Sora as a Generative AI Platforms capability to speed ideation and to standardize how visual concepts are translated into reviewable motion assets for development and creative stakeholders.
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Microsoft | Professional Services | 228000 | $320.0B | United States | OpenAI | OpenAI Sora | Generative AI Platforms | 2025 | n/a |
In 2025 Microsoft integrated OpenAI Sora into Bing Video Creator to enable short AI-generated videos for creative and marketing content generation across regions. The Bing Video Creator launch in June 2025 made Sora-powered 5-second clips available on Bing mobile worldwide excluding China and Russia, expanding public access to Sora capabilities and democratizing short-form video creation.
OpenAI Sora was embedded into Bing Video Creator's generation pipeline to handle model inference for brief clip production, aligning with Generative AI Platforms functional patterns. The integration surfaced prompt-driven creative generation and template-driven clip assembly, with short-form format presets tuned for marketing and content creation workflows.
Deployment scope covered the Bing mobile experience as the initial public channel, with the June 2025 rollout making capabilities broadly accessible outside China and Russia. Microsoft positioned OpenAI Sora within Bing Video Creator to impact content creation and marketing functions, and the public launch emphasized wider user access to Generative AI Platforms powered short-form video tools.
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MIXI Inc | Professional Services | 1717 | $1.1B | Japan | OpenAI | OpenAI Sora | Generative AI Platforms | 2025 | n/a |
In 2025, MIXI Inc implemented OpenAI Sora as its enterprise Generative AI Platforms solution, completing an organization wide rollout in 45 days to support MIXI’s communication, entertainment, and lifestyle product teams. The deployment aligned with MIXI’s corporate purpose to enrich communication and targeted FamilyAlbum, the investment division, game development teams, and corporate operations as primary business functions that would leverage generative AI capabilities.
The implementation emphasized platform capabilities typical of Generative AI Platforms, including enterprise admin controls for consistent data training settings, secure internal data access, and user authored GPT creation and sharing. MIXI configured features to allow thousands of internal GPTs, prompt templates for creative planning, and developer centric access to the OpenAI API and Agents SDK to accelerate prototype to production flows. These functional modules were used to enable non developer stakeholders to build workflow automations, content generation tools, and evaluation helpers without handoffs to engineering.
Operational rollout included live enablement programs such as ChatGPT 101 training for all employees, a generative AI new hire workshop for April 2025 graduates, and a hackathon that used the OpenAI Agents SDK to produce shipped prototypes. The program scaled quickly, with over 80 percent of employees active weekly within three months and more than 1,600 GPTs created across the company. Targeted use cases included FamilyAlbum creative planning and copy checking, and an investment division GPT named VC Fund Initial Review Support that reduced single investment review time from 1 to 2 hours down to 5 to 10 minutes.
Governance and operational controls were central to the rollout, because MIXI required consistent corporate rules for AI usage and data handling and needed to standardize individual employee AI settings. OpenAI’s Customer Success team provided mitigation playbooks and hands on support during deployment, and MIXI instituted unified usage guidelines and secure data access patterns to give teams confidence to share internal knowledge via GPTs. Reported impacts included case level reductions in work hours exceeding 70 percent across some teams, a roughly 28 hour per month reduction in specific FamilyAlbum creative tasks, and examples where projects cut work hours by over 90 percent, enabling the company to redirect time toward product innovation and human centered activities.
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Buyer Intent: Companies Evaluating OpenAI Sora
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating OpenAI Sora. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating OpenAI Sora for Generative AI Platforms include:
- Modern Aviation, a United States based Transportation organization with 210 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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Modern Aviation | Transportation | 210 | $63M | United States | 2026-03-26 |
FAQ - APPS RUN THE WORLD OpenAI Sora Coverage
OpenAI Sora is a Generative AI Platforms solution from OpenAI.
Companies worldwide use OpenAI Sora, from small firms to large enterprises across 21+ industries.
Organizations such as Microsoft, Mattel, MIXI Inc and Figure AI are recorded users of
OpenAI Sora for Generative AI Platforms.
Companies using OpenAI Sora are most concentrated in Professional Services, Retail and Manufacturing, with adoption spanning over 21 industries.
Companies using OpenAI Sora are most concentrated in United States and Japan, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of OpenAI Sora across Americas, EMEA, and APAC.
Companies using OpenAI Sora range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 25%, large organizations with 1,001-10,000 employees - 25%, and global enterprises with 10,000+ employees - 50%.
Customers of OpenAI Sora include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified OpenAI Sora customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Generative AI Platforms.