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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

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Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

List of Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
1st Constitution Bank Banking and Financial Services 70 $7M United States Perseus Group Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) Marketing Automation 2020 n/a
In 2020, 1st Constitution Bank implemented Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) on its public website. The Optimal Blue Platform is deployed as Marketing Automation to support the bank's marketing and digital customer engagement functions, with a primary focus on site-driven lead capture and contact orchestration. Deployment uses client-side website instrumentation to surface web lead capture, behavioral tracking, email campaign orchestration, automated lead routing, and content personalization capabilities typical of Marketing Automation platforms. Configuration emphasis is on form and campaign templates, segmentation rules, and scheduled workflows that align with a small bank operating with roughly 70 employees. Operational scope centers on the bank's marketing and digital channels, with ownership residing in marketing and customer engagement teams. Governance considerations include campaign approval workflows and contact data handling processes to align platform activity with privacy and compliance requirements.
1st Security Bank Banking and Financial Services 581 $200M United States Perseus Group Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) Marketing Automation 2022 n/a
In 2022, 1st Security Bank implemented Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) on its website. The deployment is categorized as Marketing Automation and the Optimal Blue Platform is configured to operate as a website-integrated marketing layer supporting digital customer engagement for the bank. The implementation focuses on Marketing Automation capabilities typical for a banking context, including campaign orchestration, lead capture through web forms, audience segmentation, content personalization, and marketing analytics instrumentation. The Optimal Blue Platform instance is integrated with the bank website for real-time lead flows and content delivery, and it is scoped to support the marketing and digital channels organization rather than back office functions. Governance work centered on centralizing campaign approvals and standardizing web-to-marketing form workflows to create repeatable digital marketing processes across the bank.
Academy Mortgage Corporation Banking and Financial Services 4500 $2.2B United States Perseus Group Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) Marketing Automation 2020 n/a
In 2020, Academy Mortgage Corporation implemented Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) as a Marketing Automation solution on its public website. The Optimal Blue Platform was embedded into site workflows to enable digital marketing functions and to support marketing and customer engagement channels. Academy Mortgage Corporation Optimal Blue Platform Marketing Automation supports marketing and digital customer engagement business functions. Deployment centered on the website front end with server side processing to capture and route web leads and to orchestrate campaign logic. The implementation used the platform's marketing automation capabilities for lead capture, audience segmentation, personalized content delivery, automated email and nurture sequences, and web analytics instrumentation, with operational ownership and governance assigned to marketing operations and digital channels teams to manage campaign configuration and content compliance.
Accurate Mortgage Banking and Financial Services 10 $1M United States Perseus Group Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) Marketing Automation 2020 n/a
In 2020 Accurate Mortgage deployed Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) as a Marketing Automation application on its public website. The deployment is explicitly instrumented on accurate mtg dot com, positioning the Optimal Blue Platform as the primary web-facing automation layer for digital lead capture and customer engagement. The implementation aligns with typical Marketing Automation architectures, using a cloud delivered platform to execute campaign orchestration, web form lead capture, and behavior tracking tied to site interactions. Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) is referenced in the site source, indicating configuration of site-level components such as embedded capture forms and tracking snippets to route leads into automated workflows. Operational scope is focused on marketing and front office sales functions at Accurate Mortgage, reflecting the needs of a small, single office financial services firm with a lean administrative model. Governance is likely centralized to one or two administrators who manage campaign configuration, list segmentation, and consent workflows, while the platform handles routine automation tasks including triggered communications and lead handoff processes. The narrative centers on a web integrated Marketing Automation use case, with the Optimal Blue Platform serving as the bridge between customer site activity and internal sales follow up. No external system integrations are documented in the source, the observable signal is limited to the platform being active on the company website and serving marketing automation responsibilities.
Acopia Capital Banking and Financial Services 50 $5M United States Perseus Group Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) Marketing Automation 2020 n/a
In 2020, Acopia Capital implemented the Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) as a Marketing Automation capability on their public website. The deployment was focused on online lead capture and campaign orchestration to support marketing and lead management functions for the firm. The Optimal Blue Platform implementation includes standard Marketing Automation functional modules such as form based lead capture, web behavior tracking, campaign orchestration, and automated nurture workflows. Configuration centers on mapping website interactions into contact lists and triggering email and on site engagement sequences, consistent with Marketing Automation operational patterns. Deployment is embedded within Acopia Capital's website, using client side instrumentation to record visitor interactions and server side processes to persist marketing events and sequence actions. Operational coverage is concentrated on the marketing and demand generation functions, with campaign creation and audience segmentation managed by the internal marketing team. Governance for the implementation is organized around marketing led workflow control and content change processes, aligning campaign calendars with compliance checkpoints typical for a banking and financial services firm. The Optimal Blue Platform is used to unify web driven marketing activities under a single Marketing Automation platform for Acopia Capital.
Banking and Financial Services 150 $15M United States Perseus Group Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) Marketing Automation 2020 n/a
Banking and Financial Services 10 $1M United States Perseus Group Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) Marketing Automation 2023 n/a
Banking and Financial Services 140 $14M United States Perseus Group Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) Marketing Automation 2023 n/a
Banking and Financial Services 50 $5M United States Perseus Group Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) Marketing Automation 2020 n/a
Banking and Financial Services 350 $38M United States Perseus Group Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) Marketing Automation 2020 n/a
Showing 1 to 10 of 217 entries

Buyer Intent: Companies Evaluating Optimal Blue Platform (formerly Black Knight Optimal Blue Platform)

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Optimal Blue Platform (formerly Black Knight Optimal Blue Platform). Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) for Marketing Automation include:

  1. Gustafson Gluek, a United States based Professional Services organization with 24 Employees
  2. Li Kwok & Law, a Hong Kong based Professional Services company with 20 Employees
  3. Fideres, a United Kingdom based Professional Services organization with 25 Employees

Discover Software Buyers actively Evaluating Enterprise Applications

Logo Company Industry Employees Revenue Country Evaluated
Gustafson Gluek Professional Services 24 $3M United States 2026-02-02
Li Kwok & Law Professional Services 20 $3M Hong Kong 2025-09-12
Fideres Professional Services 25 $2M United Kingdom 2025-07-31
FAQ - APPS RUN THE WORLD Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) Coverage

Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) is a Marketing Automation solution from Perseus Group.

Companies worldwide use Optimal Blue Platform (formerly Black Knight Optimal Blue Platform), from small firms to large enterprises across 21+ industries.

Organizations such as NVR, Inc., CrossCountry Mortgage, Guaranteed Rate, PennyMac and Academy Mortgage Corporation are recorded users of Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) for Marketing Automation.

Companies using Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) are most concentrated in Construction and Real Estate and Banking and Financial Services, with adoption spanning over 21 industries.

Companies using Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) across Americas, EMEA, and APAC.

Companies using Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) range from small businesses with 0-100 employees - 45.16%, to mid-sized firms with 101-1,000 employees - 44.7%, large organizations with 1,001-10,000 employees - 10.14%, and global enterprises with 10,000+ employees - 0%.

Customers of Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.