List of Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) Customers
Markham, L3R 6H2, ON,
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Since 2010, our global team of researchers has been studying Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) for Marketing Automation include: NVR, Inc., a United States based Construction and Real Estate organisation with 6600 employees and revenues of $8.95 billion, CrossCountry Mortgage, a United States based Banking and Financial Services organisation with 7000 employees and revenues of $3.60 billion, Guaranteed Rate, a United States based Banking and Financial Services organisation with 10000 employees and revenues of $2.50 billion, PennyMac, a United States based Banking and Financial Services organisation with 5025 employees and revenues of $2.41 billion, Academy Mortgage Corporation, a United States based Banking and Financial Services organisation with 4500 employees and revenues of $2.20 billion and many others.
Contact us if you need a completed and verified list of companies using Optimal Blue Platform (formerly Black Knight Optimal Blue Platform), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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1st Constitution Bank | Banking and Financial Services | 70 | $7M | United States | Perseus Group | Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) | Marketing Automation | 2020 | n/a |
In 2020, 1st Constitution Bank implemented Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) on its public website. The Optimal Blue Platform is deployed as Marketing Automation to support the bank's marketing and digital customer engagement functions, with a primary focus on site-driven lead capture and contact orchestration.
Deployment uses client-side website instrumentation to surface web lead capture, behavioral tracking, email campaign orchestration, automated lead routing, and content personalization capabilities typical of Marketing Automation platforms. Configuration emphasis is on form and campaign templates, segmentation rules, and scheduled workflows that align with a small bank operating with roughly 70 employees.
Operational scope centers on the bank's marketing and digital channels, with ownership residing in marketing and customer engagement teams. Governance considerations include campaign approval workflows and contact data handling processes to align platform activity with privacy and compliance requirements.
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1st Security Bank | Banking and Financial Services | 581 | $200M | United States | Perseus Group | Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) | Marketing Automation | 2022 | n/a |
In 2022, 1st Security Bank implemented Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) on its website. The deployment is categorized as Marketing Automation and the Optimal Blue Platform is configured to operate as a website-integrated marketing layer supporting digital customer engagement for the bank.
The implementation focuses on Marketing Automation capabilities typical for a banking context, including campaign orchestration, lead capture through web forms, audience segmentation, content personalization, and marketing analytics instrumentation. The Optimal Blue Platform instance is integrated with the bank website for real-time lead flows and content delivery, and it is scoped to support the marketing and digital channels organization rather than back office functions. Governance work centered on centralizing campaign approvals and standardizing web-to-marketing form workflows to create repeatable digital marketing processes across the bank.
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Academy Mortgage Corporation | Banking and Financial Services | 4500 | $2.2B | United States | Perseus Group | Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) | Marketing Automation | 2020 | n/a |
In 2020, Academy Mortgage Corporation implemented Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) as a Marketing Automation solution on its public website. The Optimal Blue Platform was embedded into site workflows to enable digital marketing functions and to support marketing and customer engagement channels. Academy Mortgage Corporation Optimal Blue Platform Marketing Automation supports marketing and digital customer engagement business functions.
Deployment centered on the website front end with server side processing to capture and route web leads and to orchestrate campaign logic. The implementation used the platform's marketing automation capabilities for lead capture, audience segmentation, personalized content delivery, automated email and nurture sequences, and web analytics instrumentation, with operational ownership and governance assigned to marketing operations and digital channels teams to manage campaign configuration and content compliance.
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Accurate Mortgage | Banking and Financial Services | 10 | $1M | United States | Perseus Group | Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) | Marketing Automation | 2020 | n/a |
In 2020 Accurate Mortgage deployed Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) as a Marketing Automation application on its public website. The deployment is explicitly instrumented on accurate mtg dot com, positioning the Optimal Blue Platform as the primary web-facing automation layer for digital lead capture and customer engagement.
The implementation aligns with typical Marketing Automation architectures, using a cloud delivered platform to execute campaign orchestration, web form lead capture, and behavior tracking tied to site interactions. Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) is referenced in the site source, indicating configuration of site-level components such as embedded capture forms and tracking snippets to route leads into automated workflows.
Operational scope is focused on marketing and front office sales functions at Accurate Mortgage, reflecting the needs of a small, single office financial services firm with a lean administrative model. Governance is likely centralized to one or two administrators who manage campaign configuration, list segmentation, and consent workflows, while the platform handles routine automation tasks including triggered communications and lead handoff processes.
The narrative centers on a web integrated Marketing Automation use case, with the Optimal Blue Platform serving as the bridge between customer site activity and internal sales follow up. No external system integrations are documented in the source, the observable signal is limited to the platform being active on the company website and serving marketing automation responsibilities.
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Acopia Capital | Banking and Financial Services | 50 | $5M | United States | Perseus Group | Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) | Marketing Automation | 2020 | n/a |
In 2020, Acopia Capital implemented the Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) as a Marketing Automation capability on their public website. The deployment was focused on online lead capture and campaign orchestration to support marketing and lead management functions for the firm.
The Optimal Blue Platform implementation includes standard Marketing Automation functional modules such as form based lead capture, web behavior tracking, campaign orchestration, and automated nurture workflows. Configuration centers on mapping website interactions into contact lists and triggering email and on site engagement sequences, consistent with Marketing Automation operational patterns.
Deployment is embedded within Acopia Capital's website, using client side instrumentation to record visitor interactions and server side processes to persist marketing events and sequence actions. Operational coverage is concentrated on the marketing and demand generation functions, with campaign creation and audience segmentation managed by the internal marketing team.
Governance for the implementation is organized around marketing led workflow control and content change processes, aligning campaign calendars with compliance checkpoints typical for a banking and financial services firm. The Optimal Blue Platform is used to unify web driven marketing activities under a single Marketing Automation platform for Acopia Capital.
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Banking and Financial Services | 150 | $15M | United States | Perseus Group | Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) | Marketing Automation | 2020 | n/a |
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Banking and Financial Services | 10 | $1M | United States | Perseus Group | Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) | Marketing Automation | 2023 | n/a |
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Banking and Financial Services | 140 | $14M | United States | Perseus Group | Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) | Marketing Automation | 2023 | n/a |
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Banking and Financial Services | 50 | $5M | United States | Perseus Group | Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) | Marketing Automation | 2020 | n/a |
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Banking and Financial Services | 350 | $38M | United States | Perseus Group | Optimal Blue Platform (formerly Black Knight Optimal Blue Platform) | Marketing Automation | 2020 | n/a |
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Buyer Intent: Companies Evaluating Optimal Blue Platform (formerly Black Knight Optimal Blue Platform)
- Gustafson Gluek, a United States based Professional Services organization with 24 Employees
- Li Kwok & Law, a Hong Kong based Professional Services company with 20 Employees
- Fideres, a United Kingdom based Professional Services organization with 25 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
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| Gustafson Gluek | Professional Services | 24 | $3M | United States | 2026-02-02 | |
| Li Kwok & Law | Professional Services | 20 | $3M | Hong Kong | 2025-09-12 | |
| Fideres | Professional Services | 25 | $2M | United Kingdom | 2025-07-31 |