List of Optimove Customer Engagement Platform Customers
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Since 2010, our global team of researchers has been studying Optimove Customer Engagement Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Optimove Customer Engagement Platform for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Optimove Customer Engagement Platform for Customer Engagement include: Sisal, a Italy based Leisure and Hospitality organisation with 3205 employees and revenues of $800.0 million, Musti Group, a Finland based Professional Services organisation with 1640 employees and revenues of $418.0 million, New York Racing Association, a United States based Leisure and Hospitality organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Optimove Customer Engagement Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Optimove Customer Engagement Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Musti Group | Professional Services | 1640 | $418M | Finland | Optimove | Optimove Customer Engagement Platform | Customer Engagement | 2023 | n/a |
In 2023 Musti Group implemented the Optimove Customer Engagement Platform, a Customer Engagement solution, to unify customer data across its Nordic stores and run highly personalized multichannel campaigns. The Optimove Customer Engagement Platform deployment was executed as a SaaS configuration and completed within 2023, aligning data consolidation and campaign orchestration under a single vendor application.
The implementation centralized a CRM CDP capability to create unified customer profiles and enabled native orchestration features, including Optimail ESP for message delivery and personalized frequency models to manage contact cadence. Functional configuration emphasized audience segmentation, lifecycle orchestration, and channel-specific campaign templates for email and SMS, combined with audience activation into paid channels.
Operational coverage focused on Musti Group marketing and e commerce teams across the Nordic region, using the platform to activate audiences on email, SMS, Facebook and Google Ads from the centralized CDP. Data ingestion and profile stitching consolidated point of contact data and behavioral signals from store level to build the personalization inputs used by Optimove workflows and Optimail ESP delivery.
Governance and rollout were organized around centralized campaign orchestration and frequency controls, with processes adjusted to support automated multichannel sequences and cross channel audience reuse. Outcomes documented in the deployment include a 117% year over year increase in total order amount and a 25% uplift in average order value following adoption of the Optimove Customer Engagement Platform.
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New York Racing Association | Leisure and Hospitality | 10 | $1M | United States | Optimove | Optimove Customer Engagement Platform | Customer Engagement | 2021 | n/a |
In 2021, New York Racing Association implemented the Optimove Customer Engagement Platform to centralize CRM and marketing orchestration. The deployment was positioned to enable lifecycle based, AI driven, multichannel campaigns and hyper segmentation under the Customer Engagement category.
The implementation explicitly used Optimail as the ESP and Track & Trigger for behavioral orchestration, configuring Optimove Customer Engagement Platform modules to manage audience segmentation, campaign orchestration, predictive scoring, and channel delivery across email and digital channels. Platform capabilities were applied to automate lifecycle campaigns, trigger responses from behavioral signals, and maintain segmented customer profiles for targeted activation and retention workflows.
Operational scope concentrated on NYRA Bets CRM and marketing activities in the United States, aligning campaign workflows for acquisition, activation, and ongoing engagement. The engagement is estimated to have started in 2021 with a go live in 2022, and Optimove published a supporting case study on January 20, 2022. The case study reports a 54% improvement in activation rate and a 10% growth in future value of live customers, and governance adjustments centralized campaign orchestration and segment management within the marketing function to operationalize AI driven segmentation and Track & Trigger workflows.
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Sisal | Leisure and Hospitality | 3205 | $800M | Italy | Optimove | Optimove Customer Engagement Platform | Customer Engagement | 2020 | n/a |
In 2020, Sisal implemented Optimove Customer Engagement Platform to shift its online gaming marketing from a product-centric approach to a customer-centric model. The deployment leveraged Optimove's Strategic Services and CRM marketing capabilities within the Customer Engagement category to establish persona-driven marketing workflows in Italy.
Configuration work centered on building granular customer personas and automating personalized messaging workflows through the Optimove Customer Engagement Platform. The implementation emphasized segmentation, campaign orchestration, and CRM marketing automation to support lifecycle marketing and targeted player communications.
Operational coverage focused on Sisal's digital channels and CRM-driven marketing functions, impacting marketing, retention, and deposit-driving campaigns in Italy. Governance and process changes included centralized campaign orchestration in the platform, adoption of customer-centric targeting rules, and Strategic Services-led adjustments to marketing workflows to support automated personalization.
The Optimove case study reports that the Optimove Customer Engagement Platform contributed to a 36% increase in average player future value and a 23% increase in total deposits in Italy, outcomes attributed to the move to persona-based segmentation and automated personalized messaging.
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