List of Oracle BlueKai Customers
Oracle
2300 Oracle Way,
Austin, 78741, TX,
United States
Austin, 78741, TX,
United States
1 737-867-1000
Professional Services
162000
$67.1B
Since 2010, our global team of researchers has been studying Oracle BlueKai customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Oracle BlueKai for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Oracle BlueKai for Data Management Platform include: Toyota, a Japan based Automotive organisation with 383853 employees and revenues of $323.16 billion, Toyota, a Japan based Automotive organisation with 383853 employees and revenues of $314.00 billion, Toyota Japan, a Japan based Automotive organisation with 383853 employees and revenues of $314.00 billion, Toyota Motor North America, a United States based Automotive organisation with 64000 employees and revenues of $314.00 billion, Avera Health, a United States based Healthcare organisation with 22100 employees and revenues of $285.00 billion and many others.
Contact us if you need a completed and verified list of companies using Oracle BlueKai, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Oracle BlueKai customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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1-800Accountant | Professional Services | 300 | $45M | United States | Oracle | Oracle BlueKai | Data Management Platform | 2022 | n/a |
In 2022, 1-800Accountant deployed Oracle BlueKai as a Data Management Platform on its public website. The implementation places Oracle BlueKai’s tag-based data collection directly in the site experience to capture cookie-level and first-party behavioral signals for downstream audience construction.
The Oracle BlueKai deployment was configured to perform core Data Management Platform functions including collection and normalization of web behavioral data, deterministic and probabilistic profile stitching, audience segmentation, and audience export for activation. Configuration emphasis centers on client-side tagging, segment definitions, and export pipelines that support marketing and analytics workflows.
Operational ownership sits with digital marketing and analytics functions, with the deployment scoped to the corporate website and its customer engagement touchpoints. Given the Data Management Platform role of Oracle BlueKai, governance focuses on data classification, access controls, and privacy compliance for cookie collection and data subject rights, implemented alongside campaign and audience governance processes.
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1001 Ide 2022 | Professional Services | 10 | $1M | Indonesia | Oracle | Oracle BlueKai | Data Management Platform | 2023 | n/a |
In 2023, 1001 Ide 2022 deployed Oracle BlueKai as a Data Management Platform on its public website. Oracle BlueKai was provisioned as a client-side data collection instance embedded in site pages to centralize cookie and identifier capture for audience profiling.
Configuration focused on core Data Management Platform capabilities including audience segmentation, cookie-based profile assembly, and data activation for marketing and analytics workflows, with implementation scope aligned to the companys small marketing and analytics function. Governance emphasized tag-level configuration and site consent controls, and the rollout was executed as a lightweight web script deployment to the corporate site.
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10Best | Professional Services | 10 | $1M | United States | Oracle | Oracle BlueKai | Data Management Platform | 2015 | n/a |
In 2015, 10Best implemented Oracle BlueKai as a site-level data solution. Oracle BlueKai is used as a Data Management Platform on their website, deployed via page-level tag snippets to capture cookie and visitor behavioral signals for audience building and segmentation.
Functional capabilities implemented include audience segmentation, cookie synchronization and data onboarding to prepare segments for activation into advertising and analytics systems, using Oracle BlueKai's audience store and segment export workflows. Operational coverage is concentrated on marketing and ad operations, with governance focused on tag governance, consent signal handling and platform configuration for data retention and segment management.
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11Teamsports | Retail | 800 | $200M | Germany | Oracle | Oracle BlueKai | Data Management Platform | 2013 | n/a |
In 2013, 11Teamsports Germany implemented Oracle BlueKai as a Data Management Platform on its website. The deployment positioned Oracle BlueKai to centralize first party website signals and user identifiers to support digital marketing and audience targeting, with the application capturing behavioral signals tied to product browsing and shopping sessions. 11Teamsports Germany used Oracle BlueKai to create a consolidated profile store to inform marketing and advertising activities.
Configuration emphasized core Data Management Platform capabilities, including client-side tagging for data ingestion, profile assembly and audience segmentation, and a centralized segment management interface. The implementation included rule-based segment definitions and workflow automation for packaging audiences, with Oracle BlueKai used to manage segment lifecycles and prepare audiences for campaign activation. This configuration aligned platform-level audience modeling with operational marketing workflows.
Operational scope was focused on the public website and commercial touchpoints, with ownership and day-to-day use by marketing and e-commerce teams. Governance centered on tag management and standardizing segment definitions to ensure consistent audiences across campaigns. By deploying Oracle BlueKai as a Data Management Platform, 11Teamsports Germany established a single repository for website-derived audience profiles to support targeted marketing and advertising functions.
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12 Storeez | Retail | 1300 | $40M | Russia | Oracle | Oracle BlueKai | Data Management Platform | 2022 | n/a |
In 2022, 12 Storeez began using Oracle BlueKai as a Data Management Platform on its website. The Russia based retail brand implemented Oracle BlueKai to centralize first party web event collection and assemble persistent audience profiles on its digital storefront.
The implementation leverages core Data Management Platform capabilities including profile assembly using deterministic and probabilistic signals, audience segmentation, cross device linkages, and audience export for downstream activation. Oracle BlueKai is configured to capture page level events and commerce signals such as product views and basket interactions to support segmentation and site personalization workflows.
Operational scope is centered on the public website and supports marketing, ecommerce merchandising, and customer analytics teams across 12 Storeez operations in Russia. The deployment architecture is delivered through site tag instrumentation and integration with the site template and consent flows to ensure consistent data capture across pages.
Governance emphasis is placed on audience taxonomy, time to live policies for profile data, and alignment of cookie consent with regional privacy requirements. The configuration positions 12 Storeez Oracle BlueKai Data Management Platform as the central web audience layer linking marketing and ecommerce functions through unified profiling and segmentation.
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Retail | 10 | $1M | United Kingdom | Oracle | Oracle BlueKai | Data Management Platform | 2017 | n/a |
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Professional Services | 30 | $3M | United States | Oracle | Oracle BlueKai | Data Management Platform | 2018 | n/a |
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Professional Services | 10 | $1M | Netherlands | Oracle | Oracle BlueKai | Data Management Platform | 2013 | n/a |
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Leisure and Hospitality | 10 | $1M | United States | Oracle | Oracle BlueKai | Data Management Platform | 2018 | n/a |
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Transportation | 56 | $3M | Azerbaijan | Oracle | Oracle BlueKai | Data Management Platform | 2019 | n/a |
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Showing 1 to 10 of 12436 entries
Buyer Intent: Companies Evaluating Oracle BlueKai
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Oracle BlueKai. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Oracle BlueKai for Data Management Platform include:
- Hindustan Construction Company, a India based Construction and Real Estate organization with 10 Employees
- Hazel Middle East, a United Arab Emirates based Oil, Gas and Chemicals company with 100 Employees
- Belltech, a Chile based Professional Services organization with 600 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Oracle BlueKai Coverage
Oracle BlueKai is a Data Management Platform solution from Oracle.
Companies worldwide use Oracle BlueKai, from small firms to large enterprises across 21+ industries.
Organizations such as Toyota, Toyota Japan, Toyota Motor North America and Avera Health are recorded users of
Oracle BlueKai for Data Management Platform.
Companies using Oracle BlueKai are most concentrated in Automotive and Healthcare, with adoption spanning over 21 industries.
Companies using Oracle BlueKai are most concentrated in Japan and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Oracle BlueKai across Americas, EMEA, and APAC.
Companies using Oracle BlueKai range from small businesses with 0-100 employees - 64.16%, to mid-sized firms with 101-1,000 employees - 23.34%, large organizations with 1,001-10,000 employees - 9.33%, and global enterprises with 10,000+ employees - 3.17%.
Customers of Oracle BlueKai include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Oracle BlueKai customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Data Management Platform.