List of Oracle Contextual Intelligence (ex GrapeShot) Customers
Oracle
2300 Oracle Way,
Austin, 78741, TX,
United States
Austin, 78741, TX,
United States
1 737-867-1000
Professional Services
162000
$57.4B
Since 2010, our global team of researchers has been studying Oracle Contextual Intelligence (ex GrapeShot) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Oracle Contextual Intelligence (ex GrapeShot) for Tag Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Oracle Contextual Intelligence (ex GrapeShot) for Tag Management include: Etisalat Services, a United Arab Emirates based Communications organisation with 40000 employees and revenues of $16.12 billion, Dentsu Group, a Japan based Professional Services organisation with 67667 employees and revenues of $9.51 billion, Teads, a United States based Professional Services organisation with 1200 employees and revenues of $280.0 million, Criteo, a France based Media organisation with 970 employees and revenues of $111.0 million, Intomarkets, a Germany based Professional Services organisation with 550 employees and revenues of $100.0 million and many others.
Contact us if you need a completed and verified list of companies using Oracle Contextual Intelligence (ex GrapeShot), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Oracle Contextual Intelligence (ex GrapeShot) customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Criteo | Media | 970 | $111M | France | Oracle | Oracle Contextual Intelligence (ex GrapeShot) | Tag Management | 2021 | n/a |
In 2021, Criteo implemented Oracle Contextual Intelligence (ex GrapeShot) as part of its Tag Management capabilities to refine brand safety and contextual targeting across its commerce media platform. Oracle Contextual Intelligence, delivered within the Oracle Advertising and Customer Experience suite, was selected for its page level contextual logic and content category exclusion features.
The deployment enabled page level contextual classification and configurable exclusion of content categories, giving advertisers and publishers granular control beyond keyword blocking. Criteo configured Oracle Contextual Intelligence to provide client-facing protection levels and customizable controls, embedding these controls into ad decisioning and inventory evaluation workflows.
The implementation integrated Oracle Contextual Intelligence with Criteo’s premium publisher footprint across a 1.2K+ direct access network of media owners and with Criteo’s identity graph capabilities, and it was used in concert with supply side platform relationships to preserve scale while tightening safety controls. Operational coverage targeted Criteo’s global brand safety offering, affecting supply, publisher monetization, and advertiser targeting processes across the global supply organization.
After adopting Oracle Contextual Intelligence, Criteo reported that advertisers gained the ability to recover three to four times the number of lost display opportunities versus straight keyword blocking, and that page level contextual controls reduced potential ad blocking impact from as high as 50% of sites to an average of 10%. An Oracle study of Criteo inventory found 87% of news inventory was exempt from negative news cycles, and Criteo reported a rise in demand for contextual targeting with 30% of strategic clients adopting customizable Oracle Contextual Intelligence solutions for brand safety.
|
 |
Dentsu Group | Professional Services | 67667 | $9.5B | Japan | Oracle | Oracle Contextual Intelligence (ex GrapeShot) | Tag Management | 2022 | n/a |
In 2022, Dentsu Group implemented Oracle Contextual Intelligence (ex GrapeShot) as a Tag Management solution for its CoE Addressable Media Hub to support campaign-level contextual targeting across programmatic, social, search, and retail channels. The deployment was selected for ease of use, rapid time to implement, and the ability to scale across markets while aligning with privacy requirements and cookieless targeting strategies demanded by clients.
The implementation centered on Oracle Contextual Intelligence features, notably Data Driven Context and natural language processing, to create contextual segments based on content consumption and buyer behavior. Configuration work focused on segment modeling, contextual taxonomy alignment for brand suitability, and workflow integration with the media hub's campaign planning and creative delivery processes, enabling contextual targeting for branding and awareness campaigns.
Operational coverage included multiregion campaign activation through the CoE Addressable Media Hub, supporting numerous client accounts simultaneously and extending into biddable channels that the hub manages. Oracle Contextual Intelligence was deployed as part of the broader Oracle Advertising and Customer Experience suite, with the media hub using the product to drive relevancy signals and brand safety controls for live campaigns across key European markets and beyond.
Governance and rollout emphasized privacy compliance and brand safety, using the platform's natural language processing to exclude unsuitable content and align with regulatory constraints. Outcomes reported by Dentsu Group included contextual segments exceeding click through rate and video completion rate benchmarks in all active regions, with Data Driven Context achieving about 80 percent video completion rate in France versus a 70 percent benchmark, and over 85 percent in Germany, and the company plans to expand use into mid and lower funnel campaign strategies.
|
 |
Etisalat Services | Communications | 40000 | $16.1B | United Arab Emirates | Oracle | Oracle Contextual Intelligence (ex GrapeShot) | Tag Management | 2021 | n/a |
In 2021, Etisalat Services implemented Oracle Contextual Intelligence (ex GrapeShot) as part of a Tag Management strategy to strengthen contextual targeting and brand safety for its digital advertising. Oracle Contextual Intelligence was used alongside Moat verification capabilities to provide an integrated view of campaign quality, attention, and contextual suitability for Etisalat’s marketing and advertising operations.
The implementation emphasized verification and attention modules, using Moat measurement for valid and viewable impressions, display IVT rate tracking, and attention metrics including Universal Interaction Time, Universal Interaction Rate, and Average Page Dwell Time. Oracle Contextual Intelligence delivered full page contextual analysis to classify content for brand safety and suitability, while Moat supplied viewability and IVT measurement to validate that ads were on screen and reaching real people. Configuration included blacklists at site and app level and post bid blocking to remove low quality inventory in-flight.
Integrations were explicitly operational between Moat and Oracle Contextual Intelligence, and the solution was applied across direct display, direct video, mobile, and programmatic display and video buys. Etisalat and its agency Initiative used the Moat dashboard to set and monitor minimum benchmarks, aligning with publishers and suppliers to enforce a direct buy KPI of 60 percent in-view rate. Campaign governance combined real time contextual signals with verification telemetry to control supply and optimize toward in-view outcomes.
Process and governance changes included Initiative maintaining a custom, real time updating brand safety list for Etisalat, use of Moat dashboards for benchmark enforcement, and supplier-level coordination to achieve agreed in-view and eVCPM targets. Planning workflows shifted to emphasize effective viewable CPM and in-view rates as key planning inputs rather than relying solely on traditional CPM metrics.
Outcomes reported in the engagement included reduced effective viewable CPM through optimization on in-view rates and an increase in measured brand safety to 98.5 percent, while attention metrics provided Etisalat and Initiative with guidance on creative, channel, and format performance. Oracle Contextual Intelligence, Moat verification, and the operational controls together delivered a 360 degree view of in-flight campaigns to support ongoing campaign planning and inventory quality management.
|
 |
|
Professional Services | 550 | $100M | Germany | Oracle | Oracle Contextual Intelligence (ex GrapeShot) | Tag Management | 2022 | n/a |
|
|
|
|
Professional Services | 1200 | $280M | United States | Oracle | Oracle Contextual Intelligence (ex GrapeShot) | Tag Management | 2022 | n/a |
|
Showing 1 to 5 of 5 entries
Buyer Intent: Companies Evaluating Oracle Contextual Intelligence (ex GrapeShot)
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Oracle Contextual Intelligence (ex GrapeShot). Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Oracle Contextual Intelligence (ex GrapeShot) for Tag Management include:
- Integral Ad Science, a United States based Banking and Financial Services organization with 835 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||
FAQ - APPS RUN THE WORLD Oracle Contextual Intelligence (ex GrapeShot) Coverage
Oracle Contextual Intelligence (ex GrapeShot) is a Tag Management solution from Oracle.
Companies worldwide use Oracle Contextual Intelligence (ex GrapeShot), from small firms to large enterprises across 21+ industries.
Organizations such as Etisalat Services, Dentsu Group, Teads, Criteo and Intomarkets are recorded users of
Oracle Contextual Intelligence (ex GrapeShot) for Tag Management.
Companies using Oracle Contextual Intelligence (ex GrapeShot) are most concentrated in Communications, Professional Services and Media, with adoption spanning over 21 industries.
Companies using Oracle Contextual Intelligence (ex GrapeShot) are most concentrated in United Arab Emirates, Japan and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Oracle Contextual Intelligence (ex GrapeShot) across Americas, EMEA, and APAC.
Companies using Oracle Contextual Intelligence (ex GrapeShot) range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 40%, large organizations with 1,001-10,000 employees - 20%, and global enterprises with 10,000+ employees - 40%.
Customers of Oracle Contextual Intelligence (ex GrapeShot) include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Oracle Contextual Intelligence (ex GrapeShot) customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Tag Management.