List of Par Tech MENU Engagement Customers
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United States
Since 2010, our global team of researchers has been studying Par Tech MENU Engagement customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Par Tech MENU Engagement for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Par Tech MENU Engagement for Customer Engagement include: Burger King United States, a United States based Leisure and Hospitality organisation with 27000 employees and revenues of $1.26 billion, Beef 'O' Brady's, a United States based Leisure and Hospitality organisation with 1500 employees and revenues of $220.0 million, Scooter's Coffee, a United States based Leisure and Hospitality organisation with 1000 employees and revenues of $106.0 million and many others.
Contact us if you need a completed and verified list of companies using Par Tech MENU Engagement, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Beef 'O' Brady's | Leisure and Hospitality | 1500 | $220M | United States | Par Tech | Par Tech MENU Engagement | Customer Engagement | 2024 | n/a |
In 2024, Beef 'O' Brady's selected Par Tech MENU Engagement to deliver omnichannel ordering and loyalty across approximately 140 U.S. locations, aligning the rollout with its Customer Engagement priorities. The selection announced in April 2024 centers on PAR MENU and PAR Punchh as the vendor-supplied applications driving ordering and loyalty capabilities across the estate.
The implementation covers customer engagement and ordering modules alongside loyalty modules named in the vendor press release, configured to support first-party ordering channels and third-party ordering workflows. Par Tech MENU Engagement is positioned to centralize omnichannel ordering orchestration and loyalty program management, enabling consistent menu and promotional control across online ordering, in-restaurant ordering, and marketplace touchpoints.
Operational scope is national within the United States, covering roughly 140 locations and focusing on improving customer engagement and marketplace integrations in North America. Since launch the engagement has driven over 35,000 orders, and the program targets streamlined first-party and third-party ordering workflows while consolidating order and loyalty data to support restaurant operations, marketing, and guest experience management.
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Burger King United States | Leisure and Hospitality | 27000 | $1.3B | United States | Par Tech | Par Tech MENU Engagement | Customer Engagement | 2023 | n/a |
In 2023, Burger King United States began deployment of Par Tech MENU Engagement under an October 2023 exclusive agreement that committed PAR to provide Brink POS and MENU Link for Burger King traditional restaurants across North America. Par Tech MENU Engagement is framed as a Customer Engagement implementation to centralize third-party marketplace orders and unify ordering operations across the restaurant estate. PAR and RBI began multi-phase rollouts in late 2023, with live deployments expected to expand in 2024.
The technical deployment couples Brink POS with MENU Link marketplace order management, using MENU Link to ingest third-party marketplace orders and route them into Brink POS workflows at the store level. Implemented capabilities include marketplace order ingestion, centralized order routing and order management, consolidated order visibility for store operators, and POS transaction capture for in-store fulfillment. These functional modules are applied to ordering workflows and store operations across Burger King traditional restaurants in the North America region.
Integrations are explicitly between PAR’s Brink POS and PAR MENU Link, and the rollout is being executed as a phased program led by PAR and RBI across North America. Governance and operational focus center on centralized marketplace order management, standardizing ordering channel workflows, and phased operational rollout to expand live deployments in 2024. The Par Tech MENU Engagement deployment establishes the Customer Engagement layer for Burger King ordering operations and marketplace order orchestration.
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Scooter's Coffee | Leisure and Hospitality | 1000 | $106M | United States | Par Tech | Par Tech MENU Engagement | Customer Engagement | 2023 | n/a |
In 2023, Scooter's Coffee implemented Par Tech MENU Engagement. The Par Tech MENU Engagement deployment added PAR’s omnichannel ordering capability and was positioned to complement Scooter's existing PAR POS relationship, aligning with the Customer Engagement focus on mobile and online ordering in the United States.
The implementation emphasized ordering and guest engagement capabilities consistent with Par Tech MENU Engagement, including digital menu management, mobile and online ordering workflows, and order orchestration tied to in-store fulfillment. Configuration work inferred from PAR earnings commentary included menu synchronization, guest-facing ordering flows, and payment and transaction handoffs that preserve POS transaction fidelity.
Integration architecture centered on a tight coupling with the existing PAR POS ecosystem as described in vendor commentary, with Scooter’s prior Brink POS deployment noted in vendor press materials informing integration planning. Operational scope covered U.S. digital ordering channels and store operations, with governance focused on POS integration testing, menu governance processes, and operational runbooks to support guest engagement and ordering workflows.
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