List of Postal ABM Customers
San Luis Obispo, 93401, CA,
United States
Since 2010, our global team of researchers has been studying Postal ABM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Postal ABM for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Postal ABM for Account Based Marketing include: Fivetran, a United States based Professional Services organisation with 2000 employees and revenues of $250.0 million, Tipalti, a United States based Professional Services organisation with 1200 employees and revenues of $245.0 million, Firewall Security Management & Monitoring, a United States based Professional Services organisation with 170 employees and revenues of $30.0 million and many others.
Contact us if you need a completed and verified list of companies using Postal ABM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Postal ABM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Firewall Security Management & Monitoring | Professional Services | 170 | $30M | United States | Postal.io | Postal ABM | Account Based Marketing | 2023 | n/a |
In 2023, FireMon implemented Postal ABM to scale global ABX and Account Based Marketing gifting and event plays. The deployment targeted North America and other regions, concentrating on orchestrating account level engagement between sales and marketing teams.
Postal ABM was configured to automate gifting workflows and MagicLink sends, supporting Postal ABM and Postal ABX capabilities inferred from the case study descriptions. Configuration emphasized orchestration of event plays, automated fulfillment, and alignment with sales cadence for account level outreach.
The implementation integrated Postal with Outreach and existing sales engagement workflows to automate sends and embed gifting into sequence driven outreach. Operational coverage focused on regional sales managers and account based sellers, bringing sales and marketing orchestration into shared playbooks and execution flows.
FireMon reported roughly 60 percent adoption among regional sales managers and $4M in influenced pipeline as outcomes of the Postal ABM deployment. Governance centered on driving adoption across regional sales teams and aligning gifting processes with sales engagement workflows.
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Fivetran | Professional Services | 2000 | $250M | United States | Postal.io | Postal ABM | Account Based Marketing | 2023 | n/a |
In 2023 Fivetran deployed Postal ABM for Account Based Marketing to amplify a Forbes feature as part of a targeted campaign aimed at executive buyers in North America. The engagement centered on account level outreach that combined bespoke physical kits with coordinated digital engagement to reach senior buyers across the companys target accounts. Postal ABM was used to orchestrate creative design, personalization, and fulfillment workflows that are typical of account based marketing programs, including template driven variable data insertion, multi-touch orchestration, and logistics for physical kit delivery.
The implementation included configuration of Postal ABM campaign orchestration and fulfillment capabilities, plus creative production managed through Postal’s Paper Plane agency which executed custom ABM kits for targeted accounts. Marketing operations configured personalization rules and campaign cadences to align with sales outreach, and the Postal ABM platform was used to manage kit inventory, fulfillment status, and recipient tracking as part of the campaign operational stack.
Fivetran integrated Postal ABM with Demandbase and Salesforce, leveraging Demandbase for account selection and enrichment and Salesforce for pipeline capture and attribution. Those integrations supported synchronized account lists and the flow of engagement signals into Salesforce to mark influenced opportunities and to feed sales enablement workflows. The operational scope explicitly covered marketing and sales collaboration targeting executive buyers in North America, with campaign orchestration crossing GTM functions.
Governance was handled through coordinated campaign approval and fulfillment workflows between marketing operations, sales enablement, and the Paper Plane agency, enabling controlled rollouts of physical kits alongside digital touches. The campaign produced a reported influenced pipeline of $660000 and an immediate $100000 deal, with attribution tracked through the Postal ABM to Salesforce integration.
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Tipalti | Professional Services | 1200 | $245M | United States | Postal.io | Postal ABM | Account Based Marketing | 2023 | n/a |
In 2023 Tipalti centralized Postal ABM to support global targeted Account Based Marketing and sales campaigns across the United States, UK, and EMEA. The implementation positioned Postal ABM as the orchestration layer for synchronized marketing and sales outreach, aligning campaign planning with commercial priorities for the professional services organization.
Postal ABM was configured to run ABM focused sends with campaign orchestration, audience segmentation, scheduling, and automation capabilities consistent with Account Based Marketing workflows. The deployment emphasized campaign templates and repeatable plays to scale targeted account engagement and reduce manual campaign setup overhead.
The Postal ABM implementation included explicit integrations with Outreach and MagicLinks to tie email sends into sales engagement sequences and to capture personalized link tracking for account level measurement. These integrations connected marketing sends to seller activities, enabling coordinated touches and visibility across marketing and sales systems.
Operational governance centralized campaign ownership and approval workflows to enforce consistency across regions and accounts, while rollout prioritized cross functional alignment between marketing and sales. The project delivered $3M in new revenue within five months and significantly reduced workload, reflecting both revenue and operational signals documented in the implementation case.
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